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What you need to know about mobile game advertising

Martech

The result has been a resurgence in more traditional types of ads, like banners, videos and pop-ups. Source: Insider Intelligence ) In 2020, mobile games revenue in the U.S. Source: Statista ) Mobile game consumer spend reached $116 billion in 2021 – $16 billion more than in 2020. reached a record $10.73

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Rise of the empowered consumer: Navigating shifting consumer behavior

Martech

Industries that once depended on brick-and-mortar locations and in-person meetings needed to adjust their service models quickly to keep up with an evolving consumer journey. There are also over 16% more online shoppers in 2023 compared to 2020. Audiences increasingly distrust and avoid traditional ads like banners and pop-ups.

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What Retailers Need to Know for the 2020 Holidays: Q&A With Celtra on Retail In-App Advertising Best Practices

InMobi

We recently chatted with Nikki Gertner, Senior Product Marketing Manager at Celtra, to discuss about how retailers should approach digital advertising during the 2020 holiday shopping season and how they should be thinking about their mobile ad creatives. How can retailers make effective banners and video ads?

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Unlocking Your App’s Full Screen Potential

InMobi

2020 Recap: Publishers See Big Gains with Ad Monetization, InMobi Exchange Grows 2X With over a trillion valid ad requests generated each quarter, InMobi Exchange grew by 200% between Q2 and Q3 in 2020. It circles back to mobile ad monetization reaching new heights over the course of 2020. revenue for every ad opportunity.

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5 Winning Mobile Monetization Strategies for Publishers

Monetize More

With the constantly evolving mobile landscape, it’s essential to stay up-to-date with the latest mobile monetization trends to maximize your revenue potential. There are several types of in-app ads that publishers can integrate into their apps, such as banner ads, interstitials, rewarded video ads, and native ads.

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Brands extend inclusive marketing efforts beyond Black History Month

Digiday

In recent years, the one-month approach to Black History Month marketing hasn’t worked for brands as consumers have become skeptic of brand marketing , especially inclusivity promises that came on the heels of the Black Lives Matter movement of 2020. SiriusXM declined to share which TikTok creators will be appearing as for now.

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Vignette Ads: Add this to your mobile ad stack [2022]

Monetize More

These interstitials pop up when a user is navigating from one webpage to another. With Vignette ads, publishers have observed a 5X increase in their CPMs compared to the usual banner ad format. Publishers saw a 4-5X increase in their CPMs compared to the traditional banner ad format. Why use Vignette Ads?