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Vignette Ads: Add this to your mobile ad stack [2022]

Monetize More

Vignette Ads are the most common AdSense auto ads that publishers have been using for a long time to increase their ad revenue. They are basically interstitial ads (full-page ads) in between page loads of a website or app. These interstitials pop up when a user is navigating from one webpage to another.

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What Retailers Need to Know for the 2020 Holidays: Q&A With Celtra on Retail In-App Advertising Best Practices

InMobi

We recently chatted with Nikki Gertner, Senior Product Marketing Manager at Celtra, to discuss about how retailers should approach digital advertising during the 2020 holiday shopping season and how they should be thinking about their mobile ad creatives. How can retailers make effective banners and video ads?

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Unlocking Your App’s Full Screen Potential

InMobi

2020 Recap: Publishers See Big Gains with Ad Monetization, InMobi Exchange Grows 2X With over a trillion valid ad requests generated each quarter, InMobi Exchange grew by 200% between Q2 and Q3 in 2020. It circles back to mobile ad monetization reaching new heights over the course of 2020.

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5 Winning Mobile Monetization Strategies for Publishers

Monetize More

If you’re a mobile app publisher, finding the right monetization strategy can be crucial to the success of your app. With the constantly evolving mobile landscape, it’s essential to stay up-to-date with the latest mobile monetization trends to maximize your revenue potential.

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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

The market goes up because more and more people are interested in a data-driven marketing. Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Infinite Potential On SmartHub Ad Exchange!

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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

from 2020 to 2027. Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Statista ) The American pay-per-performance value makes up 24.4% Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%.

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InMobi Exchange, iOS 14 and IDFA: What You Should Know

InMobi

Apple announced major IDFA-related changes from iOS 14 onwards at WWDC 2020. As a result, how advertisers and publishers use IDFA for scalable user-level ad targeting and personalization will be impacted.