InMobi

JUNE 9, 2020

As a sequel to our blog on the video programmatic spends across Asia , we unravel the performance of video programmatic ads in Southeast Asia, ANZ and India for the period between Q2, 2019 to Q1, 2020 Programmatic Video Performance in Southeast Asia 1.Video When compared to banner ads, video ads deliver 4X higher engagement 2.Engagement

Click Through Rate

Martech

MARCH 11, 2022

The result has been a resurgence in more traditional types of ads, like banners, videos and pop-ups. Source: Insider Intelligence ) In 2020, mobile games revenue in the U.S. Source: Statista ) Mobile game consumer spend reached $116 billion in 2021 – $16 billion more than in 2020. reached a record $10.73

Advertising

Martech

JULY 29, 2021

Customer data platforms have had a banner year in the first half of 2021, according to the latest report from the CDP Institute. Investors are also bullish on this particular data technology, pumping 11% more venture funding into CDPs in 2021, while we saw only 3% funding growth in the second half of 2020. Click here to download!

Banner

InMobi

OCTOBER 13, 2020

The poll reached a diverse panel over 1,600 adults from across the United States, asking questions around what will draw people to local stores and online shopping portals, particularly during the upcoming 2020 holiday shopping season. More Americans will be buying from mobile in 2020 than in 2019.

Retail

InMobi

MAY 4, 2020

In Q1 2020, Shopping, News, Technology, Entertainment and Dating were the top spending verticals. News became the top spender Q4 2019 to Q1 2020. Shopping saw a 28% rise in spends in Q1, 2020. People watch video ads more often than they see smaller, less obtrusive formats like banners.

Finance

InMobi

DECEMBER 21, 2020

For a deep dive into the latest in video marketing on mobile devices and apps, be sure to download your copy of our 2020 Mobile Video Advertising Trends Report today! GET IT NOW What Our 2020 Mobile Video Advertising Trends Report is All About If a picture is worth a thousand words, then what is a video worth? mobile phones).

Advertising

Digiday

MAY 27, 2024

Between 2020 and 2022, a wave of intrinsic in-game advertising companies formed with the goal of serving traditional programmatic ad formats, such as banners, within natural in-game locations such as virtual billboards and signs. “I

Banner

Martech

JULY 30, 2021

An internal study conducted by Acquia found that in 2020 over half of transactions with its customers were digital, said Capozzi, speaking at a recent MarTech conference. Customer data platforms have had a banner year in the first half of 2021, according to the latest report from the CDP Institute. Read more here. CDPs soar in 2021.

Education

Digiday

JULY 20, 2023

Marketers are more interested in gaming than ever before, but brands’ spending in the sector hasn’t grown as quickly as some observers anticipated in 2020 and 2021. The COVID-19 pandemic sparked a massive influx of attention into games and gaming content, encouraging many brands to reinvest in marketing geared toward the gaming audience.

Agency

AdPushup

OCTOBER 11, 2023

Native advertising helps publishers reduce banner blindness and register a higher CTR. billion by the end of 2020. Consumers also prefer native advertising over banners because they don’t disrupt user experience while online browsing. And the statistics reflect likewise.

Native Advertising

Single Grain

JULY 19, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), will be programmatic by 2020. Chatbots will power 85% of customer service by 2020.

Marketing

Single Grain

JULY 19, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), will be programmatic by 2020. Chatbots will power 85% of customer service by 2020.

Marketing

Martech

OCTOBER 10, 2023

There are also over 16% more online shoppers in 2023 compared to 2020. Audiences increasingly distrust and avoid traditional ads like banners and pop-ups. Consumer behavior has shifted During the pandemic, consumers relied more on these devices for information, connection and online shopping.

Pop-Up

MNTN

JULY 8, 2022

households with a TV have at least one CTV device (up from 80% in 2020). Similar to paid social media or banner ad campaigns, CTV can be an extremely effective channel to raise brand awareness and target potential customers. Don’t miss out on this important webinar— RSVP now for free. CTV is Opening Doors for Advertisers.

Advertising

Martech

MARCH 15, 2022

Long before the first web banner ad appeared (Oct. Back in October 2020, Google released Google Analytics 4 (GA4). The transformation of how marketers need to approach analytics is underway. It is time to stop thinking about user flow and instead think of a series of events (tasks) that we expect from engaged users.

Marketing

Digital Turbine

NOVEMBER 21, 2023

manga sales saw a significant increase compared to 2020, driven by growing consumer interest in streaming platforms and anime content, offering lucrative opportunities for the regional market. When choosing ad formats, Mintegral recommends developers to opt for the “Banner + Interactive Video” combination. In 2021, U.S.

Banner

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 For instance, while traditional formats like banner ensure the best reach, the interactive ones, like rewarded (see the picture below) or playable, foster brand loyalty and engagement. . It turns out that in the twelve months of 2020, Android users spent more than 3.5

Advertising

InMobi

DECEMBER 6, 2020

2020 Recap: Publishers See Big Gains with Ad Monetization, InMobi Exchange Grows 2X With over a trillion valid ad requests generated each quarter, InMobi Exchange grew by 200% between Q2 and Q3 in 2020. It circles back to mobile ad monetization reaching new heights over the course of 2020.

Header Bidding

All About Advertising Law

FEBRUARY 22, 2021

The tax takes effect on March 14, 2021 and applies to all taxable years beginning after December 31, 2020. House Bill 732 passed both the Maryland House and Senate with more than three-fifths support in March 2020, as the legislature rushed to consider legislation before adjourning for 2020 due to COVID-19 concerns.

Advertising

InMobi

APRIL 26, 2022

A Strong Contender to Banner and Interstitial While the nature of the app will highly influence the appropriate placement strategy, the adoption of high-impact formats among app developers has been undeniable. A recent report showed that banners represent up to 80% or more of iOS ad impressions in the U.S.

Banner

InMobi

JULY 28, 2021

We currently support banners, interstitial and video ads. In 2020, video ads accounted for 23% of the total ad spending on InMobi. higher than Q1 2020 as more advertisers are focusing on high ROI formats like interstitial video and rewarded video. InMobi connects with Google using an OpenRTB integration.

Fill rate

Single Grain

OCTOBER 1, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now!

SEO

VideoWeek

JUNE 12, 2023

These latter two units will jointly operate under the banner of Nexxen CTRL. This was followed up by the acquisitions of Unruly from News Corp in 2020 in a deal with around £15 million in stock plus £30 million in guaranteed revenues, then Spearad in 2021 for $14.7 million, and Amobee last year for $239 million.

Demand Side Platform

Single Grain

AUGUST 28, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. You could also do expanded list posts (“101 Tips for Building the Best Webinar,” “30 Marketing Conferences You Need to Attend in 2020,” etc.) That’s where power pages come in.

SEO

Single Grain

JUNE 26, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. The degree to which companies manage to do this is the key challenge influencing how NLP will affect the world of marketing in 2020 and beyond. Click here to download it for free right now!

Machine Learning

Single Grain

SEPTEMBER 27, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now!

Machine Learning

Single Grain

DECEMBER 3, 2020

In an attempt to promote the country and boost tourism for the summer season (after the pandemic quarantine had been lifted around May 2020), the summer marketing campaign for Greece makes a serious effort to attract those who live abroad as well as Greek residents to choose Greece for their holidays.

Non-Profit

InMobi

SEPTEMBER 7, 2016

Video is eating the world 55% of all content consumed on mobile in 2015 was video and this is expected to grow to 75% by 2020. Source: InMobi Network Insights - Indexed numbers with banner performance as baseline As a non-intrusive and highly palatable format, video captures the attention of users.

Video Ads

Single Grain

JUNE 13, 2023

percentage points compared to the second half of 2020. Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads. The responsive ads achieved a CTR of 0.49% compared to banner ads, which was way behind at 0.06%. This represents a growth of 3.6

Advertising

Single Grain

JULY 25, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. By 2020, it’s estimated that 1.7 class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Conclusion.

Marketing

Single Grain

JULY 23, 2019

billion by 2020 , up from just $1.8 class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

Fashion

InMobi

SEPTEMBER 14, 2021

In looking at the first half of 2021 compared to the same period in 2020, mobile programmatic ad spending rose 273%. In 2021, around 60% of all placed ads were banner ads, with the remaining 40% being other formats like interstitial ads, native ads and video ads. Why do banner ads remain so popular?

Header Bidding

InMobi

NOVEMBER 12, 2021

In Q2 2021, around 60% of all ads were static banners while the remaining 40% were interstitials (including fullscreen ads) and videos – and we saw a similar breakdown in Q1. 249% growth in North America ad spending, H1 2021 vs. H1 2020 In the first half of 2021, around 80% of all ad spending went to gaming apps. and the U.K.,

Advertising

Digiday

OCTOBER 4, 2022

From the shift to online-only life in early 2020 to the frantic Googling for new hours, policies, and stock updates in the first phase of reopening, consumers turned to the internet and relied on it in new ways. But push marketing is now on the decline.

Cookies

Banner Flow

DECEMBER 16, 2021

While 2021 has been another pandemic-affected year, we have seen shifts in comparison to 2020, so what will 2022 bring? Vox highlights research from Insider Intelligence showing that social commerce shoppers grew from 64 million in 2019 to 80 million in 2020. In this article, we take a closer look at social ad trends.

Media

InMobi

SEPTEMBER 17, 2019

It’s possible that viewability was a key driver behind banners accounting for less than half of all programmatic in-app ad spending in the first three months of this year. approximately 30% of banners and around 40% of all display ads leverage rich media creative experiences - and this will very likely increase in the coming months.

Viewability

Single Grain

AUGUST 20, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now!

SEO