Ad Beat

JANUARY 1, 2020

As a result, it comes as no surprise that brands everywhere are looking for new ways to engage with their audience on the small screen. In fact, consumers reacted more slowly to ads seen on desktop computers, which took two to three seconds to pose the same emotional effect. Why does mobile advertising work for brands?

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Mobile Ads Click Through Rate CPM Real Estate 52

Basis

AUGUST 26, 2022

Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. So, just how much time are consumers spending on mobile? What is mobile’s share of digital ad spending? million by 2024.

Advertising 98

Advertising Mobile Ads Retail Entertainment 98

InMobi

SEPTEMBER 22, 2020

For retailers, that means that their best sellers from the 2019 holiday shopping season may be their best sellers in 2020. Even though 2020 has been an abnormal year, consumers are still ready to open up their wallets. The average adult spends over four hours a day using mobile, which is more time than Americans spend watching TV.

Retail 52

Retail Shipping Audience Mobile Ads 52

Basis

MARCH 22, 2023

This seemed like an aberration because of the record-setting 2020 US elections that generated the highest voter turnout ever. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Native, audio, and others combined had miniscule volume in 2018 (4%) and 2020 (3%).

Advertising 98

Advertising Impressions CPM Cookies 98

Ad Monsters

NOVEMBER 30, 2023

Desktop ad blocking surged, vying for the top spot over mobile throughout 2022, with mobile taking lead at the end of Q2 2023 claiming over 495M estimated monthly active ad blocking users. That’s just about 25M shy of mobile’s ad blocker heyday between 2020 and 2021.

Machine Learning 115

Machine Learning Ad Tech Audience Mobile Ads 115

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Nearly as many marketers also say that they struggle to understand how much of their addressable audience is active and reachable online.

Cookies 121

Cookies GDPR Mobile Ads Ad Tech 121

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating. The IAB Tech Lab’s Seller Defined Audiences (SDA) 5.

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Cookies First-Party Cookies Audience Retargeting 101

illumin

NOVEMBER 24, 2023

Since many target audiences are best reached on social media sites via short-form videos, many organizations are switching up their strategies to include more short, vertical clips. Perhaps this new technology can help marketers reach audiences on mobile? times more engaging than longer-form content. billion by 2025.

Advertising 52

Advertising Mobile Ads Click Through Rate Impressions 52

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

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Advertising Click Through Rate Display Advertising ROI 102

VideoWeek

JUNE 12, 2023

As we look to the future, Nexxen is well-positioned to drive superior outcomes, through advanced audience discovery and planning tools with cross-platform capabilities that ensure incremental reach in converged linear and Connected TV, unique and exclusive data sets including ACR, and powerful, dynamic data-driven creative.”

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Digiday

NOVEMBER 17, 2022

That’s the key question on everyone’s lips given how Apple’s depletion of its MAID, known as ‘ID for advertisers’ or IDFA, has hamstrung mobile advertising on iOS devices. IDFAs meant that just about every party in ad tech could profiteer from advertising to – and tracking of – iPhone users.

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Ad Tech Manufacturing Mobile Ads Media 75

InMobi

JANUARY 10, 2019

Mobile ad spending and ad revenues will likely reach record highs in 2019, predicts eMarketer. LEARN MORE What’s so special about in-app mobile advertising? Why are the best of the best running in-app ad campaigns with greater frequency? And by 2020, that’s expected to jump up even higher.

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Advertising Marketing Mobile Ads Banner 52

Digital Turbine

NOVEMBER 21, 2023

manga sales saw a significant increase compared to 2020, driven by growing consumer interest in streaming platforms and anime content, offering lucrative opportunities for the regional market. What does the app developer and ad monetization landscape in APAC look like? In 2021, U.S.

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Banner Click Through Rate A/B Testing Fill rate 94

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. 2) Google Ads Editor.

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InMobi

AUGUST 15, 2020

According to eMarketer, India and SEA see a tremendous rise in the ad spends on digital growing by 33% and 18% respectively from 2020 to 2021. The mobile ad spends have also seen an upward trajectory in growth in India by 38% and 20% SEA by 20% from 2020 to 2021.

Marketing 52

Marketing Brand Awareness Mobile Ads ROI 52

VideoWeek

OCTOBER 26, 2022

Google’s parent company Alphabet only began disclosing YouTube’s specific revenues in financial results in 2020, but even without seeing the numbers, it’s safe to say the prior decade was one of tremendous ad revenue growth for the video sharing behemoth. But will that gap ever close completely?

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Mobile Ads Video Ads Agency Advertising 72

InMobi

NOVEMBER 20, 2019

This data was uncovered by looking at those who have apps indicating ownership from these automakers on their mobile devices. Nissan, Subaru, Toyota, Honda and Hyundai are the only brands with websites that have audiences that are close to or over half female. 39% of its audience is female. Two-thirds of its audience is male.

Finance 52

Finance Audience Mobile Ads AutoMobile 52

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile. billion) in 2015.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

InMobi

SEPTEMBER 10, 2017

The day-long event saw CXOs, agency heads, marketers and technology experts discuss and reimagine the future of a mobile-first Indonesia, 2020. The event was witness to an industry-first, CXO-exclusive Mobile Ad Lib session.

Impressions 52

Impressions Mobile Ads Conversion Audience 52

InMobi

AUGUST 4, 2021

As consumers begin to venture out of the home again, it behooves brands and retailers to offer their audiences multiple channels for buying that suit their needs. in 2020 and will account for over 15% of all retail sales in 2021. Here are a few ways mobile, as a media source, helps to bridge the digital and physical divide.

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Retail Shipping Mobile Ads Media 52

SODP

JUNE 27, 2023

The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences. Programmatic ad spend is projected to exceed $550 billion globally in 2023, accounting for 85% of global ad spend manual. What Is a Demand-Side Platform (DSP)?

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InMobi

SEPTEMBER 14, 2021

How InMobi Works With App Publishers: The Latest Figures By the end of June 2021, over 23,000 apps were getting mobile ad demand through InMobi Exchange, with 80% of them having directly integrated the InMobi SDK. In looking at the first half of 2021 compared to the same period in 2020, mobile programmatic ad spending rose 273%.

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Single Grain

APRIL 8, 2021

Businesses running mobile ads on platforms such as Facebook, Google, Instagram, InMobi, AdMob, Flurry and others will be affected by the recent release of Apple's iOS 14 mobile operating system. . iOS 14 is Apple's latest version of its mobile operating system and it was launched on September 16, 2020.

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Conversion Mobile Ads Ad network SEO 52

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. What is Ad Tech? It transforms how businesses engage with their audiences and requires technical expertise to navigate. AdTech Ecosystem: What is it and Who is it For?

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Lemonads

FEBRUARY 2, 2021

So, we understand the importance of finding the best mobile ads network. This is the reason why we’ve put together an Airpush review, where we’ll go over the advantages and setbacks of partnering with this mobile network. More than 60% of Google searches already occur on mobile, which means only one thing.

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Advertising Affiliates Ad network Mobile Ads 52

InMobi

AUGUST 20, 2020

Apple announced major IDFA-related changes from iOS 14 onwards at WWDC 2020. As a result, how advertisers and publishers use IDFA for scalable user-level ad targeting and personalization will be impacted. demographic information-based audience segments and precise (or broad) location information, as permitted by the user on iOS 14.

Demand Side Platform 52

Demand Side Platform Pop-Up Banner Mobile Ads 52

Single Grain

JUNE 30, 2022

Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. It is different from the traditional method of buying ads, which involves dealing with a salesperson for the price, placements, and number of impressions. What Is Programmatic Advertising?

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Agency Advertising Retargeting Conversion 52

PrograMetrix

JULY 7, 2021

drastically increased, with multi-state operators (MSOs) closing out 2020 with record sales and revenue. Related: Report: Cannabis & CBD Digital Advertising Trends in 2020. With location services enabled, mobile device IDs are cataloged when the devices enter the defined geofence.

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Advertising Retargeting Geo targeting Retail 52

Monetize More

APRIL 26, 2023

Whether you’re launching a new app or looking to optimize your current monetization strategy, these strategies can help you generate revenue and reach your target audience. 1) In-app Advertising In-app advertising is a highly effective monetization strategy for mobile app publishers.

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Video Ads Pop-Up Banner Conversion Rate 52

Monetize More

DECEMBER 29, 2022

You’re making a smart decision that will help you reach new audiences and get your content seen by more people. Source: Google Ad Manager Internal Data, Q4 2020 – Q1 2021, Global). Targetable : Audience Lists, Demographic Information. Viewability : Signals that indicate a premium video ad experience.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Lemonads

AUGUST 29, 2021

Should You Focus On Creating a Mobile Affiliate Program? In 2020, there were more than 3.6 Just under half of the world’s population already uses a smartphone on a regular basis, so it’s safe to assume that a large portion of your audience can be engaged online. billion by 2023.

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Affiliates Marketing Audience Conversion 52

Ad Colony

JUNE 20, 2022

The blog shows how after the early stages of the pandemic caused worldwide advertising revenues to fall 7% in 2020, the industry rebounded in 2021 by growing a “stunning” 22.6%. And those increases are just the start – as PWC sees ad revenues increasing through 2026. The difference, however, is in how people are advertising.

Advertising 52

Advertising Pop-Up Entertainment Communications 52

VideoWeek

JUNE 10, 2022

Musk Calls Out YouTube Scam Ads. Elon Musk called YouTube “nonstop scam ads” this week, drawing attention to the platform’s lack of fraud protections for users; Insider said in 2020 alone the company was the subject of at least 18 lawsuits involving cryptocurrency scams. million in losses in 2020.

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Monetize More

OCTOBER 6, 2022

Rewarded ads are advertisements that reward users for watching or clicking ads within a game or app in exchange for an in-game reward, such as more lives or more in-game currency (stars, coins, hearts, etc). How Rewarded Video Ads Work? Rewarded video ads are pretty self-explanatory. Google AdMob eCPMs value: $13.5.

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Video Ads Ad network Click Through Rate Ad Exchange 52

VideoWeek

AUGUST 18, 2023

“Personalised advertising has never been allowed on YouTube Kids, and in January 2020 we expanded this to anyone watching “made for kids” content on YouTube, regardless of their age. The segments are based on video engagement data, allowing advertisers to target similar audiences.

Ad Tech 52

Ad Tech Audience Agency Retail 52

Single Grain

JUNE 5, 2023

from 2020 to 2027. Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. User Guiding ) Paid search ads can increase brand awareness by 80%.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Digiday

JUNE 8, 2022

ConnectID only works with Yahoo’s DSP, which provides audience activation for millions and media measurement ranging from traditional display to CTV, programmatic audio and digital out-of-home. Verizon Media launched ConnectID in December 2020. Adoption : Neustar has run nearly 400 campaigns since Fabrick ID launched in July 2020.

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