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How Ryan Mayward Is Expanding Walmart Connect’s Retail Media Empire

Adweek

Launched in late 2019, the team built their paid search platform from scratch using Walmart’s own tech talent, evolving from managed service to a modern, programmatic, auction-based system. At Walmart, the approach is to layer media—search, display, video, offsite, and CTV—on top of a well-defined audience to maximize impact.

Retail 210
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How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms

Adweek

Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data from the last five.

Audience 302
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With Help From Post Malone, Stanley 1913 Wants to Show It Sells More Than Cups

Adweek

“And we had this opportunity to introduce through color, through material, through finish, through innovation, [Stanley] to a whole new audience.” From 1960 through 2020, the target audience was the outdoor recreation crowd. Since then, the TikTok-famous colloquially coined “Stanley Cup” has seen many iterations.

Fashion 262
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Spotify Expands Marquee Self-Serve Ad-Buying Option to More Markets

Adweek

The streaming platform introduced Marquee in October 2019 and made it more widely available last March, but, until Wednesday, it could only be used to target audiences in.

Marketing 246
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Explore the Future of Digital Marketing With NexTech 2022

Adweek

Back in person for the first time since its inaugural summit in 2019, Adweek's NexTech conference was held earlier this month. Topics like audience targeting, alternative identifiers and retail media were discussed in depth, giving virtual and in-person attendees valuable insights.

Marketing 246
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CTV Ad Spend Has Increased by Nearly 400% Since 2019

MNTN

And advertisers have taken notice: the piece reports that CTV ad spend has skyrocketed by nearly 400% since 2019, fueled by a surge in streaming during pandemic lockdowns. The post CTV Ad Spend Has Increased by Nearly 400% Since 2019 appeared first on MNTN. Share your email below and you’ll never be out of the CTV/OTT loop again.

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Who’s Your Audience? Summer 2022 Edition

MNTN

Compare that to a 229% increase in 2020 and 91% increase compared to pre-pandemic spending in 2019 we know that your jaw just dropped reading that). Scroll down below to view a few unconventional audience segments that you might not have considered, for your upcoming summer marketing. Audience Name: Do-It-Yourself.