MNTN

NOVEMBER 26, 2024

We’re covering everything you need to know about today’s emerging OTT technologies, so you can use them to effectively connect with your target audience. billion in 2019 , and it’s experiencing a compound annual growth rate (CAGR) of 29.4%. What Is OTT Technology? Learn more about OTT vs CTV. Request a demo to get started.

Audience

VideoWeek

APRIL 23, 2025

Todays announcement effectively resets the conversation to where it stood in 2019. Brands should take this as a wake-up call to diversify their ad strategies now, before audience trust erodes further. Deadline-driven development has proven ineffective, and key technical issues within the Privacy Sandbox remain unresolved.

Cookies

Adweek

JUNE 9, 2025

“And we had this opportunity to introduce through color, through material, through finish, through innovation, [Stanley] to a whole new audience.” From 1960 through 2020, the target audience was the outdoor recreation crowd. Since then, the TikTok-famous colloquially coined “Stanley Cup” has seen many iterations.

Fashion

Ad Tech Daily

FEBRUARY 18, 2025

London, UK: Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation today announced the launch of its refreshed brand identity. This significant update represents a pivotal chapter in Multilocals journey, aligning its evolution with the dynamic landscape of digital advertising.

Ad Tech

VideoWeek

APRIL 9, 2025

While many news publishers have struggled with the loss of audiences to social media, UK group Reach, owner of the Mirror, Express, and a vast portfolio of regional and local titles, has maintained engagement with users coming to its brands for their local coverage. The strongest for us is obviously local relevance.

Cookies

Marketing Dive

JULY 18, 2025

Two spots that launched last year, “Drop Your Drawers” and “Learning To Wipe,” use ‘90s commercial tropes and a classroom setting, respectively, to deliver a message, but were perhaps not what the brand needed to connect with its growing audience. “[The The new campaign and Amazon experiment build on the brand’s recent success.

Education

VideoWeek

AUGUST 1, 2025

through our commitment to bringing culture-defining stories, characters and entertainment to audiences around the world,” Zaslav said in a statement. From this week, the joint industry committee (JIC) will report viewing figures for 200 channels on the video sharing service, as part of its regular audience reporting. percent. .

Ad Tech

Single Grain

MAY 4, 2025

Zero-click searches accounted for 65% of all Google searches globally in 2024, up from about 50% in 2019, and are projected to surpass 70% in 2025. This happens through featured snippets, knowledge panels, direct answers, and increasingly, AI-generated overviews. The trend is accelerating at a remarkable pace.

SEO

Martech

JUNE 4, 2025

Between 2019 and 2023, 98% of manufacturers began digital transformation efforts. Audience marketing platforms to identify which students need what and when. Instead of simply delivering parts or equipment, they are expected to deliver tailored solutions, predictive support and seamless communication. This shift is no longer optional.

Manufacturing

Single Grain

MAY 1, 2025

Successful brands are focusing on aligning with creators with shared values who have deep knowledge of target audiences rather than simply chasing those with the largest followings. Key Takeaways Marketing budgets now represent 9.4% of company revenues and 11.4% of overall company budgetssignificant increases from 7.7%

Marketing

VideoWeek

APRIL 3, 2025

Just a few weeks ago, French group Publicis acquired data and identity business Lotame, following its 2019 acquisition of Epsilon. An identity solution for a post-identity world The acquisition comes at a time when agency groups are spending heavily to grow their in-house data capabilities.

Machine Learning

Marketing Dive

JUNE 17, 2025

Smartwater also had an asset in Aniston, the brand’s global ambassador from 2007 through 2019. At the brand’s core is a promise of purity and crispness, boosted by a sense of style and design and a place in culture. © 2025 TechTarget, Inc. or its subsidiaries.

Marketing

VideoWeek

JULY 25, 2025

North’s three priorities for Reach are connecting with audiences, accelerating tech and AI, and diversifying revenues. ” Most of Reach’s video consumption currently happens on third-party platforms according to North, and these platforms are helpful for reaching younger audiences. .

Media

Venture Beat, Marketing

MARCH 22, 2022

Automating marketing activities Maayan Levy, the CEO of Brew, founded the company in 2019 with Raviv Ventura, Ronen Idrisov and Gabriel Amram. Ventura previously cofounded Zoliro, a startup that allowed event organizers to create digital “conference bags” filled with promotions from sponsors.

Marketing

Martech

FEBRUARY 19, 2025

While the platform initially appealed primarily to Gen Z and younger millennials, it experienced significant growth among older demographics and professional audiences. Furthermore, TikTok provides various advertising options, including targeted ads and influencer collaborations, making it easier to reach specific B2B audiences.

Marketing

VideoWeek

APRIL 17, 2025

While Barb already reports on linear commercial spot audiences eight days after airing, the measurement body says advertisers expectations around reporting speed have increased, given their ability to monitor digital campaigns in real time. percent fall since 2019. The Week for Publishers Global News Brand Ad Spend Falls to $32.3

Marketing

Marketing Dive

JUNE 25, 2025

Mars and Razer, who initially started working together in 2019, recently unveiled Respawn by Razer, a line of mints and gums developed with input from 30,000 gamers. In June 2019, Razer released a range of “ mental performance drinks ” under the Respawn name. Gaming influencers and livestreamers are one aspect of the strategy.

Cookies

Marketing Dive

JUNE 23, 2025

13, 2019: Old Bond street view with flags of famous fashion houses. Published June 23, 2025 By Aaron Baar post share post print email license London, U.K., Bond Street is a major shopping street in London for luxury designer brands. Squatch, valuing brand’s viral marketing to Gen Z men By Peter Adams How Liquid I.V.’s or its subsidiaries.

Cookies

VideoWeek

JULY 23, 2025

Next month will see thousands of comedians descend upon Edinburgh for the Fringe, performing their shows every day for the attention of audiences, critics, awards bodies, TV producers and the occassional lost tourist. Whereas you can make a video relatively quickly, and have it put in front of quite a big audience. That’s effort.

Audience

VideoWeek

DECEMBER 6, 2024

Ipsos Prepares Kantar Acquisition Offer Ipsos is in discussions with audience measurement company Kantar Media over a potential acquisition, the market research firm announced on Monday. million viewers, thats the biggest sporting audience of the year.

Advertising

Martech

NOVEMBER 25, 2024

MAPs (marketing automation platforms) : Automation sequences, drip campaigns, audience segmentation. Source: MartechTribe, 2019-2024 Companies must balance these agendas, recognizing that both are essential. Newsletter platforms : Deliverability , IP reputation management, bounce rate optimization and blacklist prevention.

MarTech

VideoWeek

MARCH 17, 2025

Preparing for launch Origin has been in the works since 2019, when it was first announced as the UK’s implementation of the World Federation of Advertisers’ (WFA’s) drive to establish cross-media measurement principles.

Media

VideoWeek

JULY 11, 2025

“Of particular note, Comscore has now met the JIC’s benchmark for transactability in personified demographics as part of the audit, joining iSpot and VideoAmp to offer the market three solutions that have been verified as transactable across personified demographics, households and advanced audiences,” said the group.

Non-Profit

VideoWeek

JUNE 27, 2025

To serve our audiences better than ever before—and unlock new opportunities for growth. The emotional states of audiences vary significantly based on the device they’re using, according to the IPA’s data. Owning the audience is a strength.” ”, said Rebecca Glashow, CEO of BBC Studios global media and streaming.

Display Advertising

Martech

JANUARY 8, 2025

Capabilities Lytics will bring include: Real-time engagement data and audience insights for both known and unknown visitors to sites powered by Contentstack. Audience profile and segment creation. In December 2019, Acquia acquired AgilOne. It’s just over a month since the long-established ActionIQ was acquired by Uniphore.

Audience

Adweek

JULY 23, 2025

The feature—which first launched in Saudi Arabia in 2019—is currently available in 40 markets worldwide and, according to Uber, has been used in more than 100 million trips. Uber By Mark Mwachiro --> As it works to make its ride-sharing experience safer for riders and drivers, Uber announced the U.S.

Healthcare

Adweek

SEPTEMBER 28, 2023

Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data from the last five.

Audience

Adweek

JUNE 29, 2022

The streaming platform introduced Marquee in October 2019 and made it more widely available last March, but, until Wednesday, it could only be used to target audiences in.

Marketing

Adweek

DECEMBER 21, 2022

Back in person for the first time since its inaugural summit in 2019, Adweek's NexTech conference was held earlier this month. Topics like audience targeting, alternative identifiers and retail media were discussed in depth, giving virtual and in-person attendees valuable insights.

Marketing

MNTN

AUGUST 4, 2023

And advertisers have taken notice: the piece reports that CTV ad spend has skyrocketed by nearly 400% since 2019, fueled by a surge in streaming during pandemic lockdowns. The post CTV Ad Spend Has Increased by Nearly 400% Since 2019 appeared first on MNTN. Share your email below and you’ll never be out of the CTV/OTT loop again.

Advertising

AdExchanger

SEPTEMBER 16, 2022

of the roles in digital programming during the 2019-2020 broadcast season, according to UCLA’s most recent Hollywood Diversity Report. Continue reading » The post Streaming Services Are Doing A Disservice To Hispanic Audiences appeared first on AdExchanger. The representation gap is even wider.

Audience

MNTN

JUNE 8, 2022

Compare that to a 229% increase in 2020 and 91% increase compared to pre-pandemic spending in 2019 we know that your jaw just dropped reading that). Scroll down below to view a few unconventional audience segments that you might not have considered, for your upcoming summer marketing. Audience Name: Do-It-Yourself.

Audience

Martech

JULY 24, 2023

FIFA is projecting a total audience of more than 2 billion people (an increase of at least 800,000 from the 2019 tournament) and is pricing ads and sponsorships accordingly. If FIFA does hit its income and audience goals, it will be despite many of its own actions. In 2019 they only had 12. In 2019, 14.3

Audience

AdExchanger

JULY 12, 2022

The brand only started leaning into digital ad channels in 2019, and today, it spends half its media budget on digital – a huge portion of which is reserved for TikTok. The post El Pollo Loco Launches First TikTok-Only Campaign To Boost The Brand With Younger Audiences appeared first on AdExchanger.

Audience

Martech

MAY 16, 2023

The promise of AI’s ability to deliver mass personalization and unique experiences is only realized if we focus on gaining better insight into the audience, specifically their preferences. Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research.

Audience

Martech

MAY 16, 2023

The promise of AI’s ability to deliver mass personalization and unique experiences is only realized if we focus on gaining better insight into the audience, specifically their preferences. Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research.

Audience

Martech Series

OCTOBER 25, 2022

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., As a result, Beeswax customers will have full access to programmatically acquire inventory and extend audiences to new CTV audiences at scale across the Americas in one streamlined workflow.

Demand Side Platform