Martech

FEBRUARY 7, 2024

The Privacy Sandbox initiative began in 2019 and, after proposing and then rejecting FLoC (federated learning of cohorts), seems to have settled on Topics as its targeting method. With Chrome actively participating in the auction of ad inventory, “it poses great concern if Privacy Sandbox neglects legal and business requirements.”

Cookies

Digiday

JANUARY 22, 2023

“We’re at 35% right now, and that’s before the full integration of all of these [ad products and services from Hulu],” she said. Underpinning Disney’s streaming ad tech expansion is the Disney Ad Server, which stems from the company taking full control of Hulu and its ad server in 2019.

Ad Targeting

InMobi

NOVEMBER 27, 2018

Publishers have responded to this move, more than doubling video ad inventory from 2017 to 2018. On the InMobi Exchange alone, we saw a 400 percent increase in video ad inventory in Q1 2018 vs. Q1 2017. It’s an exciting time for the ecosystem as far as mobile video ads are concerned.”

Video Ads

InMobi

MARCH 12, 2020

How Ad Networks and Ad Exchanges Stack Up As MarTech Advisor has noted, “An ad network is an aggregator that collects ad inventory from publishers and sells it to advertisers. Basically, ad networks act as resellers or direct sellers, representing specific ad inventory to buyers on behalf of particular sellers.

Ad Exchange

InMobi

MARCH 13, 2020

According to numbers cited by eMarketer , not only did the amount of digital display advertising budget lost to fraud drop significantly between 2015 and 2019, but ad fraud is no longer a top cited concern among marketers and media buyers.

Display Advertising

InMobi

JULY 10, 2018

How will everything look in 2019, 2020 and beyond? Based on trends from the recent past, here’s what we see happening in the coming months and years: 1) Short, In-Your-Face Video Ads Will be the Norm While the amount of time people are spending on their phones is rising, users don’t want their time interrupted by too much advertising.

Ad Inventory

InMobi

MARCH 12, 2020

Calculating the Impact of App-Ads.txt on In-App Programmatic Advertising If nothing else, app-ads.txt has proven to be enormously popular among the app developers and app publishers that make money by offering up ad inventory. This aligns with what Pixalate discovered in its 2019 App-ads.txt and Ads.txt Trends Report.

Demand Side Platform

Digiday

DECEMBER 22, 2022

The ‘dance’ of the ‘smart meter ‘ The Atlantic’s dynamic paywall signals a maturation of its digital subscription business and metered paywall, which launched in September 2019, at which point The Atlantic had roughly 400,000 print subscribers, Thompson said. Different prices for different readers.

Ad Inventory

Martech Series

SEPTEMBER 13, 2022

By combining this with ad fraud techniques such as click injection, click spamming, fake users/bots, and SDK spoofing, fraudsters can mimic user actions to install apps and perform other actions. On the receiving end of the majority of these ad fraud attacks are companies in the mobile gaming industry.

CPA

Basis

SEPTEMBER 13, 2022

In open auction transactions, anyone can buy or sell ad inventory without either side knowing who’s on the other end. Programmatic podcast advertising enjoyed over 100% growth for three years running from 2019 through 2021 (no prizes for guessing the cause there!). The reasons behind this trend?

Advertising

InMobi

MAY 21, 2019

By 2019, according to eMarketer. Statistics on Mobile Apps Time spent in mobile apps: two hours and three minutes for the average American, although that is expected to climb by an additional 19 minutes by 2019. mobile ad spending grew around 20 percent between 2017 and 2018. When will mobile become more popular than TVs?

Advertising

Martech

MAY 18, 2022

Facebook, too, offers quartile watch time metrics, showing how often users watched 25%, 50%, 75%, or 100% of a video ad. As a result, advertisers had to manually switch their 10-second video ad campaigns to ThruPlay to keep their campaigns up and running. The post Why we care about video advertising appeared first on MarTech.

Advertising

Basis

DECEMBER 22, 2022

All eyes were on Netflix when their ad-supported tier launched on November 3. Though their COO and chief product officer told investors there has been “very strong” demand for ad inventory leading up to the launch, only time will tell if the platform will be able to give advertisers what they want. Hut, hut…hike!

Advertising

Digiday

OCTOBER 31, 2022

For example, the publisher talked about conducting an audit of demand-side platforms — the ad tech vendors that actually buy impressions — as recently as 2019. Over the last several years, Bloomberg Media has been pulling ads from these auctions, and dialing up efforts to capitalize on private deals.

Media

InMobi

SEPTEMBER 9, 2019

In 2019, the IAB Tech Lab has released a number of new standards and technologies designed to dramatically increase transparency in the programmatic mobile advertising world. Definitions As has been noted before on the InMobi blog , “Ads.txt is a simple solution that gives publishers complete control over who is selling their inventory.

Demand Side Platform

Digiday

SEPTEMBER 15, 2022

It stopped selling ads in its app via the open market in 2019. Doing so meant people were less likely to see lower-quality ads, and in turn have one less reason to cancel their subscription. The Athletic’s decision to focus on partnerships over programmatic is straight out of the Times’ publisher playbook.

Non-Profit

InMobi

AUGUST 23, 2018

close to half of all video ad inventory is fullscreen now. “We In 2012, advertisers in aggregate spent less than a billion dollars on mobile video ads. Now, as more immersive and interactive video ad formats become possible, spending has grown. By 2019, brands will likely devote $22.5 In the U.S.

Advertising

Basis

MARCH 22, 2023

But 100% growth is intriguing, and we believe a significant part was driven by Spotify allowing political ads for the midterms (it did not allow this in 2020). As digital audio and broadcast radio ad inventory become available via programmatic channels, this category could be poised for growth in 2024.

Advertising

Digiday

JANUARY 31, 2023

Granted, Snapchat’s ad prices are not extortionate in the current wave of media inflation. For instance, in the third quarter, the cost to buy 1,000 impressions of ad inventory on Snapchat was 30% compared to Meta for the average advertiser, per agency Tinuiti.

Advertising

InMobi

SEPTEMBER 11, 2019

DSPs also often centralize ad bidding and reporting in one interface. For example, ad exchanges like DoubleClick by Google and OpenX are both marketplaces for advertisers to bid and auction for available ad inventory from publishers.

Demand Side Platform

InMobi

OCTOBER 27, 2020

The holiday season always is a huge opportunity for publishers and app developers to make the best returns from their ad inventory. Advertisers and their DSPs typically rely on the last three months of the calendar year to boost annual sales and increase ad spending to reach holiday shoppers.

Header Bidding

InMobi

AUGUST 9, 2017

Updated June 28, 2019. For the uninitiated, retargeting is the ability to serve ads across the web or in apps based on past user behavior on a company’s online property such as desktop/mobile website or app. Absolutely! Retargeting is totally possible on mobile, but is probably more complex than retargeting users on desktop.

Retargeting

Digiday

MARCH 1, 2023

The Independent has been investing further into video content and editorial packages to create more ad inventory for U.S. From fiscal years 2019 to 2022, that share has increased from bringing in 10% of the company’s total annual revenue to 15%, he added, representing about $45.6 advertisers. media market is not new.

Media

InMobi

JANUARY 26, 2017

Video ad formats such as vertical, 360 degree and virtual reality (VR) videos are the next frontier and will bring an immersive and interactive experience to users on the go. With economic uncertainty looming and with recent ad blocking apps, marketers are looking to maximise every opportunity to engage with customers.

Marketing

Automatad Inc.

MARCH 31, 2022

One is where publishers are offering premium ad inventory through secure channels to select advertisers using their first-party data. The brand moved out of the traditional brick-and-mortar stores back in 2019 and depended solely on its online presence. This is why the brand enriched its loyalty program with over 2.7

Cookies

Digiday

JUNE 9, 2022

Turned out it was all part of an ad for Gemini, the crypto exchange founded by Cameron and Tyler Winklevoss. The company bought a three-year lease for the billboard, but it’s been buying out-of-home ads for years in various markets since 2019, when it ran a bus campaign in Los Angeles promising: “Crypto without chaos.”.

Brand Awareness

illumin

JUNE 7, 2018

The first is the rapid expansion in ad inventory as brands compete by producing a growing supply of online content. This trend is creating advertising inventory on pages that are increasingly targeted as their subject matter becomes more refined. Their increase in popularity is likely due to two main factors. Display Network.

Display Advertising

Automatad Inc.

NOVEMBER 20, 2023

When they switched from open auctions to preferred deals in the ratio of 70:30 to 30:70 from Q1 2019 to Q3 2020, they achieved an 80% increase in the viewability of preferred deal ads. Ad inventory: You should select the ideal ad space of your inventory for preferred deals.

CPM

Digital Remedy

JANUARY 31, 2022

Time spent listening to podcasts has been slowly increasing since 2019 and will continue to increase through 2023. With audience targeting similar to other programmatic channels and more sophisticated ad inventory, it’s now possible to buy and sell audio ads programmatically. In 2022, the number of U.S. Frequency Control.

Advertising

VideoWeek

MARCH 24, 2023

Top Stories Mail Metro Media Launches Vertical Video Offering UK publishing group Mail Metro Media, which sells ad inventory across the Daily Mail & General Trust’s portfolio, is launching a new vertical video commerce offering across Mail Online and Metro. Funke would become a joint owner of BCN alongside Burda.

Media

Automatad Inc.

OCTOBER 27, 2023

It has become a few-millisecond process and occurs in real-time to get high demand for ad slots. Because video ad slots improve CTRs and conversions, the ad spend on video advertising has increased from US$36 billion to US$50 billion between 2019 and 2023. It evokes the auction process.

Header Bidding

Automatad Inc.

OCTOBER 26, 2023

Click-Through Rate (CTR) Your Click-Through Rate (CTR) signifies the ratio of users who click on an ad after viewing it. A high CTR is the ultimate sign that your ads are resonating with your audience. Boosting your CTR increases your revenue and signals to advertisers that your ad inventory is highly valuable.

Video Ads

Smart-Hub

JANUARY 2, 2024

Since the third quarter of 2019, the share of mobile devices in total traffic has been over 50%. Optimize Ad Inventory When considering different ways of how to make money selling ads on your website, be sure to pay attention to the option of researching statistics.

Ad Exchange

VideoWeek

SEPTEMBER 20, 2024

EU Court Repeals Antitrust Fine Against Google for Search Ad Dominance The EU General Court has repealed an antitrust fine against Google, after the tech giant challenged the €1.49 The company said it has built deeper relationships with major brand clients, while also growing indirect revenues, leading to strong overall ad revenue growth.

Retail

Automatad Inc.

FEBRUARY 22, 2022

The acquisition will give the publisher the potential scope of increasing ad inventory and boosting digital and print subscriptions for the publisher. Apart from this, the publisher will continue selling rights for story adaptations with Hollywood studios since 2019 after partnering with the talent agency CAA.

GDPR

VideoWeek

SEPTEMBER 1, 2023

X Reverses Ban on Political Advertising Ahead of US Elections X (formerly Twitter) on Tuesday announced it will allow political advertising in the US, reversing a global ban the company introduced in 2019.

Entertainment

VideoWeek

AUGUST 18, 2023

“As such, YouTube and Google may have violated COPPA – as well as its 2019 FTC consent decree – in an egregious manner.” These publishers all use Amazon’s DSP to fill their ad inventory according to AdAge , though not all publishers using Amazon’s DSPs will receive these ads (at first, at least).

Ad Tech