InMobi

NOVEMBER 14, 2019

What are the biggest mobile app monetization trends of 2019 and 2020? Based just on media coverage alone, in-app header bidding is definitely on the top of the list. But is in-app header bidding actually part of the average app monetization strategy today? What did our research reveal?

Header Bidding 52

Header Bidding Ad Exchange Banner Audience 52

InMobi

APRIL 12, 2019

In order to maximize in-app ad revenues, it pays to have the best app monetization platform in place. But with lots of options out there, how do you choose the best one for your app? How do you make sure a chosen platform will bring in the best advertisers and most optimal revenue?

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

InMobi

MAY 29, 2019

But, whether they know it or not, all of today’s marketing activities and strategies hinge on one thing: delighting consumers in an ever-connected, multi-screen world. But, whether they know it or not, all of today’s marketing activities and strategies hinge on one thing: delighting consumers in an ever-connected, multi-screen world.

Marketing 52

Marketing Conversion Rate Media Video Ads 52

InMobi

APRIL 4, 2019

In-App Programmatic Advertising Explained from A-Z Need programmatic advertising explained to you in layman’s terms? No worries, because we have you covered here! Interested in learning more about the current state of mobile programmatic? It’s like an open exchange, but on a much smaller scale.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Lemonads

DECEMBER 24, 2020

TikTok Ads: how to launch your first campaign? Guideline for 2021 TikTok’s Social media platform has been buzzing in the news and it’s on the tip of everyone’s tongue nowadays, but what is TikTok all about, what is its potential, and more important, is it truly worth for your business? Why trend audios?

Brand Awareness 52

Brand Awareness Audience Education Impressions 52

InMobi

APRIL 1, 2019

Nowadays, getting your mobile app marketing strategy right is critical for the sustained success of any mobile application. There are now more than two million mobile apps in both the iOS App Store and the Google Play Store, and that number keeps growing to new heights every year.

Marketing 52

Marketing Retargeting Banner Audience 52

Karola Karlson

JANUARY 5, 2021

What is the correct Facebook ad size? The recommended size of a Facebook Feed ad is 1080 x 1080 pixels. The size of a Facebook Story ad is 1080 x 1920 pixels. However, there is more to know about Facebook ad specs and size. For example, how to design your Facebook ads to get more clicks?

Banner 52

Banner Video Ads Audience Real Estate 52

Brid.tv

SEPTEMBER 5, 2022

In recent years, video streaming has become one of the most popular modes of online communication. We now often have video meetings at work, attend virtual classes in school, and stream around 300 minutes of videos a day for entertainment. hide ] What Is a Video Streaming Platform? IBM Cloud Video (Paid) 12.

Audience 52

Audience Header Bidding Video Ads Pop-Up 52

InMobi

JANUARY 17, 2019

If you’re looking to embrace programmatic media buying in 2019 but don’t know where to begin, then consider these examples of programmatic advertising to see how others have approached real-time bidding and automated advertising campaigns. Increasingly, in-app digital advertising is going programmatic.

Advertising 40

Advertising Header Bidding Demand Side Platform Display Advertising 40

Karola Karlson

JULY 19, 2021

Looking at the best Facebook ad examples is one of the fastest ways to learn about Facebook advertising. In addition to learning what your competition’s doing, you’ll also get an overview of the latest design innovations and best copywriting hacks used by top brands. Who knows what you’ll find – Image source.

eCommerce 52

eCommerce Retargeting Video Ads Advertising 52

Clearcode

APRIL 26, 2022

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. To help you make sense of it all, we’ve created a list of resources where you can find answers to your questions. A Brief History of Digital Advertising.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Karola Karlson

FEBRUARY 1, 2021

How much does it cost to advertise on Facebook? What are the average Facebook ads CPC (cost-per-click) and CPM (cost-per-mile)? How to succeed in Facebook ad bidding? Looking at the Facebook ads cost data from April 2020 – April 2021, we can see that t he average Facebook ads CPC is between $0.5 – $3,5.

CPC 52

CPC CPM Click Through Rate Audience 52

SODP

FEBRUARY 12, 2020

We know that one of the biggest obstacles to the development and maintenance of strong digital publishing is time; since content and relationship development is critical to success, learning how to use programmatic advertising to make your paid efforts more efficient can be a good idea. What is Programmatic Advertising?

Advertising 52

Advertising Impressions Ad Exchange Pop-Up 52

Single Grain

DECEMBER 18, 2019

67% of social advertisers consider Facebook to be the most effective social media platform they use. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Here’s what you need to know if you want to add Meta as part of your strategies as well. Here’s what you need to know if you want to add Meta as part of your strategies as well.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

DECEMBER 24, 2019

If you sell a physical product, listing it on Amazon should be a part of your overall marketing strategy no matter where your primary store is. Another part of that strategy should be paying for advertising on the platform. What Makes Amazon Ads Different. 4 Amazon Ads Trends You Can’t Ignore in 2020.

CPC 90

CPC Shipping Video Ads Retargeting 90

Single Grain

AUGUST 13, 2019

In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017.

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

MAY 15, 2023

Increasing online visibility and driving qualified traffic to businesses’ websites requires leveraging many advertising platforms in today’s digital era. Google Ads, previously called as Google AdWords, is a popular advertising platform. Work With Us What Are Google Paid Ads?

Advertising 72

Advertising Display Advertising CPC Pop-Up 72

Single Grain

JUNE 21, 2023

As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. We’ve curated 100+ LinkedIn ad stats to inspire your next B2B ad campaign. is 160 million.

Advertising 98

Advertising Marketing CPC ROI 98

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads.

Media 127

Media Marketing Machine Learning SEO 127

Single Grain

JULY 7, 2020

Some of you may love it, some of you may loathe it and some of you may even think it’s an app for children. However, you cannot deny that TikTok is an app that is taking the social media world by storm. What Is TikTok?: So, what exactly is TikTok ? Some of you remember the musical.ly

Marketing 122

Marketing Audience Media Impressions 122

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. The 31 Best Digital Marketing Campaigns You Can Swipe. 1) Mobile Monkey. MobileMonkey , a Facebook messenger chatbot for businesses, certainly practices what they preach. The Lesson.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

NOVEMBER 25, 2019

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad.

Marketing 136

Marketing ROI Audience Video Ads 136