InMobi

OCTOBER 9, 2018

When impressions and reach are the primary campaign goal, determining the right ad to serve is fairly straightforward. Many apps now use waterfalls - in which different ad networks, exchanges, etc. It’s important to note that this all covers the basics in how mobile in-app advertising works in October 2018.

Advertising 52

Advertising Ad network Ad Ops Demand Side Platform 52

Automatad Inc.

FEBRUARY 22, 2022

When a user logs in using the same/different browser across a device, the match key can connect an ad seen on one device/browser with a purchase made on another device/browser. After being sold by Meredith in 2018, Fortune prioritized branded content partnerships, courtesy of Fortune Brand Studio.

GDPR 52

GDPR Cookies Header Bidding Impressions 52

Karola Karlson

FEBRUARY 1, 2021

As you can already see from the two charts above, the Facebook ads cost can vary a lot based on your Facebook ad campaign setup. After reading this article, you’ll have a much better overview of: How much you should pay for a Facebook ad click? Which Facebook ad placements have the lowest costs?

CPC 52

CPC CPM Click Through Rate Audience 52

Single Grain

AUGUST 13, 2019

In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017.

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads. billion by 2028.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

JULY 8, 2019

Even with all of these automated advertising options across a wide variety of ad platforms, 96% of paid ad clicks still don’t convert. This is a massive waste in the multi-billion dollar digital advertising industry, and the main reason is because Post-Click Automation has not been a focused initiative in the market.

Agency 106

Agency A/B Testing Machine Learning Conversion 106

Single Grain

JULY 22, 2019

According to Facebook’s earnings report , their ad revenue for the final quarter of 2018 was $16.6 That’s a phenomenal amount of ad revenue, making Facebook one of your best sources for reaching new leads. This gives Mary a head start on drawing up her own ads. Click here to download it for free right now!

Marketing 85

Marketing Affiliates ROI Conversion Rate 85

Digiday

OCTOBER 10, 2022

The longer readers spend on a page, the more time publishers have to serve them ads, potentially increasing ad clicks and conversions. In 2018, Bloomberg Media was using AI to write one-sentence summaries of news articles that had been selected for readers using personalized curation.

Machine Learning 67

Machine Learning Audience Ad Targeting Media 67

Martech

APRIL 5, 2022

It also discounts any other interactions the customer may have had before or between the ad click and the final sale. Way back in 2018, nearly 30% of global marketers said they wasted nearly a third of their marketing budgets, and half wasted about 20%. We’ll get to why that’s a problem in a bit.)

Marketing 99

Marketing Machine Learning Conversion Cookies 99