InMobi

JANUARY 1, 2018

Here are five trends that will be dominating forces come 2018. Brace Yourselves for Transparency and Accountability Mobile video, programmatic, and ad fraud have all been hot topics this year. 2018 will be a rough ride for most, and it will end with fewer players than we had in 2017. So, What Now?

Machine Learning 52

Machine Learning Ad Tech Ad Click Food 52

InMobi

OCTOBER 9, 2018

When impressions and reach are the primary campaign goal, determining the right ad to serve is fairly straightforward. Having historical data and advanced predictive analytics capabilities powered by artificial intelligence helps in this arena, as does machine learning algorithms.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Single Grain

JULY 8, 2019

Even with all of these automated advertising options across a wide variety of ad platforms, 96% of paid ad clicks still don’t convert. This is a massive waste in the multi-billion dollar digital advertising industry, and the main reason is because Post-Click Automation has not been a focused initiative in the market.

Agency 106

Agency A/B Testing Machine Learning Conversion 106

Digiday

OCTOBER 10, 2022

Machine learning [ML] and AI are at its core,” said Vadim Supitskiy, Forbes’ chief technology officer. The longer readers spend on a page, the more time publishers have to serve them ads, potentially increasing ad clicks and conversions. You have to have really good and well-thought-out learning models.

Machine Learning 68

Machine Learning Audience Ad Targeting Media 68

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads. billion by 2028.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Martech

APRIL 5, 2022

It also discounts any other interactions the customer may have had before or between the ad click and the final sale. Way back in 2018, nearly 30% of global marketers said they wasted nearly a third of their marketing budgets, and half wasted about 20%. We’ll get to why that’s a problem in a bit.) to support all business types.

Marketing 107

Marketing Machine Learning Conversion Cookies 107