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How to improve marketing ROI with clean data

Martech

It helps organizations make better decisions for their customers and, in turn, increases ROI. ” How to improve marketing ROI with clean data. Learn more here. The post How to improve marketing ROI with clean data appeared first on MarTech. Here’s a data-driven strategy for better understanding use cases.

ROI 140
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Beyond The Walled Gardens: Why It’s Time For The Open Web

Ad Monsters

The Industry Giants Arent What They Used To Be eMarketer reported in 2023 that walled gardens lost share in the programmatic ad spend market for the first time since it started tracking the space in 2017, predicting that the decline would continue in 2023. There are a few reasons for this.

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7 Ways to Leverage AI in Social Media Marketing

Single Grain

With machine learning and AI, marketers like you can get useful insights into buyers’ preferences, automate tasks, and make smarter decisions to achieve a higher ROI. Higher ROI. Just six months after deploying Dynamic Yield, the brand was able to generate 6X ROI from PDP recommendations alone. from 2018 to 2023.

Media 145
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RollWorks Doubles Down on Personalization, Enhancing its Account-Based Capabilities with More Granular Account-Level Data

Martech Series

Account-based marketing leader’s latest product updates further help B2B marketers turn insight into action and prove marketing ROI. Account-based marketing platform RollWorks, a division of NextRoll, today celebrated continued momentum across its platform as the ABM leader high-growth companies rely on to accelerate revenue.

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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. With advanced AI and machine learning capabilities, clients can use the platform to create and test and deploy their own predictive analytic algorithms. A sophisticated UI. The platform consumes 1.5

Marketing 113
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Understanding the Basics of Bid Shading

Basis

This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019. Translation: when deployed effectively, bid shading can improve overall campaign performance and deliver better return on investment (ROI).

CPM 97
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10 PPC Trends You Can’t Ignore in 2020

Single Grain

One of the biggest trends in Pay-per-Click (PPC) advertising for 2020 will be automation – the use of artificial intelligence (AI) and machine learning (ML) to automate labor-intensive tasks associated with Google and Bing ads. Target ROAS : Get the best return on investment (ROI) on your spend. Trend #1: PPC Automation.