Martech

FEBRUARY 10, 2025

The question is: Are advertisers, agencies and publishers ready to take the next step or are we willing to leave billions of dollars at risk? A persistent problem, a promising solution Ad fraud has long been a drain on the digital advertising ecosystem. In 2015, ad fraud caused $4.6 billion in annual losses in the U.S.,

Education

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NOVEMBER 18, 2015

Christmas seems to have come (and almost gone) in November this year so we’re kicking off our reviews of the year and choice of agencies and others early too. Who better than George Parker, founder and editor of the famed Adscam, to get the ball rolling? Among other highlights (or maybe lowlights) George picks his.

Agency

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OCTOBER 23, 2015

New Research by specialist marcoms M&A firm Results International shows that the number of global marcoms deals completed in Q3 2015 rose by seven per cent from Q2 (264 deals in Jul-Sep compared to 246 in Apr-Jun). This has been driven largely by a jump in the number of cross-border deals. More than a third.

Ad Tech

Digiday

JULY 17, 2024

The latest C-suite shuffle within WPP’s media agency arm, GroupM, comes at the very top of the organization, as Brian Lesser returns to the company as global CEO this September. Lesser will replace Christian Juhl, who led GroupM for the last five years, ascending to that spot four years after GroupM acquired digital agency Essence in 2015.

Ad Tech

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JULY 23, 2015

By Afsor Miah Corporate finance advisory firm Ciesco Group’s Market Intelligence team has tracked 542 transactions globally in H1 of 2015, with target companies spanning 45 different countries and buyer companies coming from 35 countries. Deal volume 2012 – 2015 The number of announced deals in H1 2015 is down 10.4

Finance

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APRIL 7, 2022

Jerry Buhlmann, the former CEO of Dentsu Aegis Network, has joined international digital agency Dept as a non-executive chairman, where he has been brought in to advise on growth and global expansion. Dept was founded in Amsterdam in 2015 and now employs 2,500 people in 30 offices.

Agency

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JANUARY 19, 2017

There were 1,023 marcoms deals globally, rising from 979 in 2015 and 972 in 2014 In Q4 there were 238 marcoms deals worldwide, a slight decrease from the 279 in Q3 but still showing a. Mergers and acquisitions activity in the marcoms sector grew in 2016 according to new research from M&A advisor Results International.

Agency

Martech Series

NOVEMBER 10, 2022

Chakalos, who joined VideoAmp in 2015, brings a wealth of experience in media and ad tech fields. It also has made steady progress in executing its vision to create a better marketplace for the entire industry by making inroads with advertisers, agencies and brands.

Manufacturing

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MARCH 16, 2016

WPP WPP’s revenue for the twelve months ended December 31 2015 grew. Corporate finance advisory firm Ciesco has produced its review of the full year results from the big four marcoms companies – WPP, Omnicom, Publicis Groupe and Interpublic (IPG). IPG seems to be the narrow winner in a year of mixed fortunes for all.

Finance

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OCTOBER 14, 2015

Q3 deals up 32 per cent from same period in prior year Total disclosed deal value $17.5 billion Increase in cross border deals, accounting for 37 per cent WPP the most active buyer with 12 acquisitions Consultancies continue buying spree Full service digital most active sector with 22 deals Despite the Chinese stock market crash.

Marketing

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MAY 20, 2016

On this week’s #mediasnack, Tom and David review some fascinating data published by AdAge, Agency Report 2016, which brings the threat of “consultant” businesses to the traditional agency business into stark focus.

Agency

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FEBRUARY 3, 2016

London-based corporate advisory firm Ciesco has produced its take on the 2015 merger and acquisitions scene, clocking 1105 deals in marketing technology, mobile, digital media, advertising, data and analytics and related sectors, a 7.5 per cent increase on 2014.

Media

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NOVEMBER 17, 2015

More than half of all UK adspend is predicted to be digital next year, with the Carat Ad Spend Report predicting the total market to grow by 6.4 per cent in 2015. The same study reveals that programmatic buying is expected to grow at 20 per cent year-on-year, after making enormous headway in 2015.

Advertising

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MARCH 4, 2016

WPP has released its 2015 financial results which, as far as one can tell after trecking through a veritable mountain range of numbers, are much as CEO Sir Martin Sorrell (below) has been telling us they would be: another year of pretty solid growth (in the company’s 30th year) in both revenue and earnings, with.

Ad Tech

VideoWeek

SEPTEMBER 2, 2022

Samsung unveiled a new version of Samsung TV Plus, the early FAST (free ad-supported TV) adopter first launched in 2015. German competition regulator Bundeskartellamt has published a report on non-search online advertising, with the intention of shedding light on the “black box” of programmatic ad tech.

Non-Profit

Paleo AdTech

DECEMBER 10, 2023

Mark Zagorski is a tenured ad tech CEO, having led eXelate (acquired by Nielsen), Telaria (later Magnite ) and currently DoubleVerify. But more than that, he’s a true ad tech O.G., joining pioneering agency Modem Media/Poppe Tyson as an A.E. in the mid-’90s right as digital ads were getting started.

Ad Tech

Paleo AdTech

OCTOBER 19, 2021

Mark Zagorski is a tenured ad tech CEO, having led eXelate (acquired by Nielsen), Telaria (later Magnite ) and currently DoubleVerify. But more than that, he’s a true ad tech O.G., joining pioneering agency Modem Media/Poppe Tyson as an A.E. in the mid-’90s right as digital ads were getting started.

Ad Tech

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JANUARY 10, 2018

A tale of two acquirers: WPP has just bought a Portuguese agency, BAR, to merge into Ogilvy. Mackevision’s revenue in 2015/16 was €48m, double. BAR has revenues of $2.5m. Accenture has agreed to buy Mackevision, a Stuttgart-based producer of CGI and immersive content, best known for its work on hit TV epic Game of Thrones.

Agency

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AUGUST 3, 2016

It’s been an active six months in acquisitions in marketing communications with a 286 per cent increase over 2015, mostly driven by big China deals and big digital investments. A series of new players have also emerged with IBM, Accenture, Deloitte and tech players such as Telenor investing in agency assets. This year R3 has.

Communications

Paleo AdTech

DECEMBER 10, 2023

He launched the company in 2015 after three years as GM of the Global Marketplace Development team at Google, which acquired his previous company, the pioneering supply-side platform (SSP) AdMeld, for a reported $400 million in 2011. He continues to lead the company.

Ad Server

Paleo AdTech

APRIL 5, 2022

He launched the company in 2015 after three years as GM of the Global Marketplace Development team at Google, which acquired his previous company, the pioneering supply-side platform (SSP) AdMeld, for a reported $400 million in 2011. He continues to lead the company.

Ad Server

Paleo AdTech

DECEMBER 10, 2023

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. Andrew was VP of Strategy at Casale Media from 2001-15.

Media

Paleo AdTech

MARCH 8, 2022

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. Andrew was VP of Strategy at Casale Media from 2001-15.

Media

InMobi

MARCH 13, 2020

It’s indeed a big win for the industry as a whole and is reflective of the important collective efforts being taken by ad tech vendors to combat fraud. For example, in a recent discussion with Digiday, leading voices in the ad agency world cited ad fraud as among their top concerns right now.

Display Advertising

Paleo AdTech

DECEMBER 10, 2023

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

Non-Profit

Digital Remedy

AUGUST 31, 2023

At Digital Remedy , a performance marketing partner for all brands and agencies, we are committed to bettering our services to provide better solutions for our clients. Digital Remedy delivers advertisers, agencies, and brands the innovation, technology, and customer service they need to make the most of their online advertising endeavors.

Advertising

Paleo AdTech

FEBRUARY 15, 2021

What is Paleo Ad Tech? It’s quite simple, really: a passion project by a couple of people who work at a big software company and come from the world of ad agencies, creatives and dreamers. The topic: the history of advertising technology from 1995 to 2015 — aka the glory years.

Ad Server

VideoWeek

AUGUST 26, 2022

CNN and The Washington Pos t reported on Tuesday that Peiter “Mudge” Zatko, former head of security at Twitter, sent the explosive disclosure to Congress and federal agencies last month. The suit covers Illinois residents who have used Snapchat lenses or filters since November 2015. The Week For Agencies.

Brand Lift

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AUGUST 10, 2017

The vexed question of who, if anyone, sees online ads has maybe moved on a bit.

Viewability

Paleo AdTech

DECEMBER 10, 2023

Wes was the co-founder with Jon Vein of the marketing and media analytics platform MarketShare, founded in 2006 and sold to Neustar in 2015 for a reported $450 million. It emerged from Wes’ adventures in direct marketing and media agencies. Wes Nichols (in pink) and Jon Vein, co-founders, frollicking at Cannes in 2015.

Cookies

Paleo AdTech

JANUARY 17, 2023

Wes was the co-founder with Jon Vein of the marketing and media analytics platform MarketShare Partners, founded in 2006 and sold to Neustar in 2015 for a reported $450 million. It emerged from Wes’ adventures in direct marketing and media agencies. Wes Nichols (in pink) and Jon Vein, co-founders, frollicking at Cannes in 2015.

Cookies

Paleo AdTech

DECEMBER 10, 2023

Bill Urshel was CEO and co-founder of Ad:ECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. agency 411 Interactive and now of course CEO of The Trade Desk. based agency called 411 Interactive, and Jeff was hired as a technical sales lead.

Ad Exchange

Paleo AdTech

JANUARY 18, 2022

Bill Urshel was CEO and co-founder of AdECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. agency 411 Interactive and now of course CEO of The Trade Desk. based agency called 411 Interactive, and Jeff was hired as a technical sales lead.

Ad Exchange

VideoWeek

JUNE 17, 2022

Over the past year, Azerion has also integrated Oracle Moat Analytics for viewability and Oracle Contextual Intelligence for brand safety, combining to help media agencies accurately measure attention, protect ad spend and minimise the risk of fraud. Criteo’s Complaint Forces Meta to Reopen Access for Ad Tech.

Ad Tech

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AUGUST 12, 2016

This follows on from its 2015 full year report published in January this year. Corporate advisory firm Ciesco has produced its H1 2016 Global M&A survey of transactions in the technology-enabled media and marketing sectors.

Media

VideoWeek

JUNE 7, 2023

One of the companies leading this charge is VDO.AI, an ad tech business born out of Indian digital media company Z1 Tech. We work on two fronts, as we work with brands and agencies, but also with publishers who we source inventory from. And are agencies looking at these interaction metrics as a proxy for attention?

Advertising

Paleo AdTech

FEBRUARY 1, 2022

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

Non-Profit