All About Advertising Law

MARCH 15, 2016

Baseball season is just around the corner, and the FTC’s native advertising case against retailer Lord & Taylor illustrates the baseball rule of “Three strikes and you’re out!” According to the complaint , Lord & Taylor launched a new Design Lab collection in the fall of 2014.

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All About Advertising Law

DECEMBER 6, 2013

On December 4 before a packed house, the FTC held its much-anticipated workshop on native advertising, Blurred Lines: Advertising or Content?, which examined the practice of blending of advertisements with news, entertainment, and other editorial content in digital media.

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InMobi

JANUARY 5, 2015

In 2014, we witnessed several exciting developments in the world of mobile. Native advertising will get further traction Native Advertising emerged in a big way in 2014, and will scale further this year. Native advertising is more engaging, less intrusive and enables sophisticated campaigns.

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InMobi

JANUARY 6, 2015

In 2014, InMobi consolidated its position as an undoubted product & technology thought leader in mobile advertising. Feb 2014 : Announced the launch of our Video Ads platform , that continue to deliver the best performance and quality for our performance advertisers.

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InMobi

OCTOBER 29, 2013

I know it’s early, but I’m about to blow your mind,” Ryan began as he introduced the company’s three new products: Custom Ads, AppGalleries and the Native Ads Platform. Native ads show a 50% increase in click-through rates.” According to Ryan’s expertise, native advertisements are the future of mobile advertising.

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Lemonads

AUGUST 18, 2020

Let’s go and dive deeply to earn that engagement you are looking for: Taboola Review : Ad Examples, Company, Tips; Native Advertising ; Taboola Review for Advertisers : Pricing, Pros & Cons; Taboola Review for Publishers : Pricing, Pros & Cons; Taboola Review Conclusions. What Is Native Advertising?

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InMobi

JULY 15, 2014

Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. If you’re not, you certainly should be.

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All About Advertising Law

APRIL 4, 2017

The last sweep of national advertisers that resulted in a blanketing of letters happened in 2014 with the original Operation Full Disclosure , which focused on the use of fine print in television and print ads. This most recent sweep focuses on if and how paid influencers are disclosing their material connection to an advertiser.

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All About Advertising Law

NOVEMBER 21, 2016

The FTC has been trying to stop “fake news” advertising for some time; see our earlier posts on the Lean Spa case, Lord & Taylor case , and Native Advertising Statement. The case provides a list of lessons on what not to do when advertising your products.

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MobileAds

JANUARY 20, 2021

According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014. For example, native advertising on Facebook Ads, Twitter Ads, or Instagram Ads. It enables advertisers or brands to find the right people for your product or service. Pros of Interstitial Ads. Larger space.

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All About Advertising Law

APRIL 8, 2015

While some defendants in this case settled with the FTC in 2014, the battle between Jeremy Johnson and the FTC has raged on, with the court’s most recent order constituting a significant victory for the FTC on some counts, but requiring the FTC to prove much of its case at trial.

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Advertising to Baby Boomers

MARCH 17, 2014

Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 17 March 2014. Native Advertising is having a bad week. No One’s Looking at Your Native Ads, Either by Peter Kafka People who look at this stuff can’t wait to stop reading it.

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Advertising to Baby Boomers

DECEMBER 7, 2012

The newest buzz-phrase has me completely baffled: Native Advertising. One social media guru described it as advertising that is ‘baked into’ the content. So what is Digital Advertising? Television is now digital, commercials are shot with digital cameras – so are commercials digital advertising?

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Advertising to Baby Boomers

NOVEMBER 4, 2013

Most of this stuff is gobbledygook, but I’ll try to separate the chaff from the chaff: 07 December 2012 What is Digital Advertising? … The newest buzz-phrase has me completely baffled: Native Advertising. One social media guru described it as advertising that is ‘baked into’ the content.

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