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One of the things I love most about our marketing team here at MNTN is that we’re always testing — pushing our platform and generally seeing just how far we can take Connected TV advertising. If there’s a question worth exploring (and okay, some of them probably aren’t), we’ll roll up our sleeves and find an answer. In our latest test, the question we asked ourselves was: What if we put a MNTN ad in front of everyone that watches Connected TV?
Cheil North America has launched Attention Arc, a full-service media agency formed by merging McKinney Media and LWD, to centralize media operations across its network and serve mid-market clients with performance-driven transparency.
Content consumption has fundamentally changed. Attention is fragmented, habits are dynamic and expectations are higher than ever. Every swipe, skip and scroll proves the buyer, not the brand, now controls the journey. In this buyer-first world, relevance is the differentiator. Leading marketers orchestrate value across channels buyers choose — when and where it matters.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Key Points Session RPM drops often precede pageview RPM declines: Session-level metrics provide early warning signals that can help you catch revenue problems before they devastate your monthly earnings User engagement changes impact session value: When session duration, pages per session, or bounce rates shift dramatically, your ad revenue will follow Traffic source quality affects session monetization: Different traffic sources generate vastly different session values, and shifts in your traff
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts Messy But Worth It: Amazons Full-Funnel Ad Strategy Is a Game-Changer Amazon Ads lead Carly Zipp on using creativity, AI, and community to reshape brand engagement. By Matt Britton --> Amazon has transformed from an online bookstore into one of the most powerful ecosystems in the world, one that touches nearly every facet of daily life.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts Messy But Worth It: Amazons Full-Funnel Ad Strategy Is a Game-Changer Amazon Ads lead Carly Zipp on using creativity, AI, and community to reshape brand engagement. By Matt Britton --> Amazon has transformed from an online bookstore into one of the most powerful ecosystems in the world, one that touches nearly every facet of daily life.
If you own a marketing budget, you know they’re under constant scrutiny. Business leaders want to see every dollar spent contributing to tangible business growth. Yet, many organizations are guilty of making common allocation mistakes that can stunt growth, waste precious resources and obscure the actual performance of marketing. Let’s examine five critical errors in marketing budget allocation and offer more innovative, strategic ways to spend. 1. ‘Set it and forget it’
Most marketing executives are familiar with their demographic data, such as age ranges, income brackets, and geographic locations. Despite this precision, campaign performance often plateaus around industry averages. The missing piece is understanding the psychological drivers that actually influence purchase decisions. Psychographic micro-segmentation bridges this gap by combining values, lifestyle preferences, and personality traits with behavioral data.
Key Points Session metrics unlock hidden revenue : Session CPM and session duration analysis reveal 25-40% more optimization opportunities than pageview-only approaches for maximizing publisher ad revenue Smart ad refresh timing drives results : User behavior-based refresh intervals can increase session revenue by up to 30% while maintaining optimal viewability scores above 70% Progressive layout optimization maximizes yield : Combining above-fold premium placements with intelligent ad injection
Ad curation isn’t a new concept, but in 2025, advertisers are embracing it with renewed urgency. From widespread bot traffic , heightened brand safety concerns , and the proliferation of made-for-advertising (MFA) sites to economic pressures and shifting audience signals , industry challenges are creating considerable stress for marketing teams. CMOs are under heightened pressure to defend budgets to skeptical stakeholders.
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Awards Ad Awards Rush to Tighten AI Rules Amid Cannes Fallout The One Club, Clios, and D&AD are revamping AI protocols ahead of entry season Clios, D&AD, One Show By Brittaney Kiefer --> After one of the most controversial Cannes Lions in history , other ad industry awards shows are tightening their protocols around the use of artificial intelligence (AI) in awards submissions.
Why do so many marketers still email like it’s 1999? Despite all the tools we have to optimize frequency and personalize content, my inbox shows how little most brands have evolved their email approach. Every day, it fills up with a river of generic or irrelevant messages. This brand doesn’t recognize that I haven’t opened its emails for over a year.
As a marketer, it’s natural to want to find a surefire means of moving your target audience members from those who are “just browsing” to loyal brand advocates. If that’s been on your mind for a while, it’s time to unpack the various stages of the customer journey. When you understand each stage and how consumers interact with your brand during those phases of their journeys, you can create meaningful connections and cultivate long-term loyalty.
Key Points Session-based mobile app ad revenue optimization focuses on maximizing revenue across entire user journeys rather than individual ad impressions Strategic ad placement timing throughout app sessions can increase mobile app ad revenue by 40-60% compared to static placement strategies User behavior analysis reveals optimal moments for ad delivery that balance revenue generation with engagement retention Session length correlation with mobile ad revenue shows diminishing returns after sp
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Voice Why LLMs Might Finally Be Good News for Premium Publishers Generative AI search rewards trust, giving publishers a unique advantage The biggest opportunity for publishers isnt traffic. It’s presence. JDawnInk/Getty Images By Michael Lehman --> In an ironic twist, the same AI tools many feared would cannibalize media might actually be the mechanism that restores its value.
Imagine a company investing heavily in faster ambulances while ignoring the pothole-riddled road that keeps causing accidents. It sounds weird, but, according to a new survey, this is happening in marketing AI investments across the private sector. Executives pour money into downstream solutions like personalization engines and content generators while the real marketing processes bottlenecks continue to slow everything down.
Dentsu-owned media agency Carat wants to understand audiences better, and its solution is an introvert’s dream: cut down on human conversations and bring in the bots. On Thursday, Carat announced a partnership with Vurvey Labs (a portmanteau of “video” and “survey”), an agentic AI-powered research platform that uses short video surveys to quickly get insights about […] The post Dentsu’s Carat Partners With An AI Platform To Bring Its Agents (Almost) To Life appeared first on AdExchanger.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AgentMark began as a startup helping small brands but evolved into a no-code AI platform that helps marketers and publishers automate operations and scale their strategies with their AI tool, AgentMark. Wentao Xiao, co-founder and CEO of AgentMark formally known as Cactivate, entered the world of entrepreneurship to solve real problems for small businesses, in partnership with his two co-founders, Zhe Lu, his CTO, and Peng Wu, his Chief Scientist.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Index Exchange Taps Trade Desk Exec Marybeth McGaugh, Plus 5 Other Industry Vets Six new leaders will join the supply-side company as it invests in the AI-driven future of programmatic advertising Index Exchange has announced six new leadership appointments.
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What’s the biggest technology and media shift impacting marketers that doesn’t involve AI? The biggest technology or media shift impacting marketers today, aside from AI, is the rise of privacy and data regulations, particularly in the wake of changes like the GDPR in Europe and t
JCDecaux UK's Director of Programmatic joins us to discuss how programmatic digital out of home is helping digital marketers to solve effectiveness challenges in omnichannel campaigns. The post “Programmatic DOOH is Rapidly Gaining Favour with Digitally Focussed Marketers”: JCDecaux’s Mark Halliday on Omnichannel Effectiveness appeared first on ExchangeWire.com.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
TV remains one of the most effective ways for advertisers to reach and influence audiences, but the growth of CTV has opened up a range of new placements and formats outside of traditional 15 and 30 second spots. In this article, Chris Kleinschmidt, VP of Connected TV Advertising Sales at TiVo, argues that TV homepage ads deserve more attention from marketers, offering a fairly unique combination of scale, visibility, and strategic timing that’s hard to replicate elsewhere.
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators TV Upfronts Netflix Says It Secured Roughly Double Ads Revenue in Nearly Complete Upfront Netflix gives an upfront update during its second-quarter earnings Netflixs new homepage. Netflix By Bill Bradley --> The numbers 94 million — Netflix’s previously announced monthly active users for the ad tier. 16% — The streamer’s revenue growth in Q2. $44.8-$45.2 billion — Netflix’s new 2025 revenue forecast, u
Every media experience is now a storefront or leads directly to one within seconds. Social content, search results, shoppable ads, influencer videos, retail media, product pages, even physical shelves — are all nodes in a sprawling, real-time commerce ecosystem. For today’s brands, the store is no longer a destination. It’s a persistent layer woven across media, platforms and touchpoints.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
For advertisers, the holiday season poses an optimal opportunity to reach a new and broader audience, boost sales and foster brand loyalty with customers. And this season, CTV should be a core area of focus. According to Samsung’s ACR data, in Q4 2024, CTV viewership jumped +8% YOY, making it one of the most effective […] The post Unlocking Holiday Success: 5 Tips To Make Your CTV Investment Go Further appeared first on AdExchanger.
GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign effectiveness: 41% of contextual ad placements fail to capture attention when creative relevance is ignored. This finding emerged through GumGum’s enhanced Mindset Graph and underscores [.] The post Study: 41% of Ad Placements Miss the Mark Without Creative Alignment, According to GumGum appeared first on ExchangeWire.com.
Pixalate’s Publisher Trust Index reveals which publishers are setting the standard for programmatic quality—and shows how ad ops teams can use these benchmarks to boost trust, revenue, and performance across channels. Media quality is a top concern for advertisers, and publishers are under pressure to prove their value. Between tightening budgets , MFA headaches and the chaos of omnichannel complexity , it’s more important than ever for publishers to define what “premium” really means.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Streaming & OTT Peacock Announces $3 Monthly Subscription Hikes The streaming platform will test a new ad-supported tier, Peacock Select A $2 monthly increase was implemented across the board last year. NBCUniversal By Mark Mwachiro --> NBCUniversal ’s streaming service, Peacock , announced $3 monthly price increases Thursday for its various subscription packages.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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