Martech
JULY 25, 2025
AI is now your silent brand manager. Marketing leaders face a new imperative: engineer a brand identity that machines can read, context they can understand, and presence they can discover across every customer journey. Your brand must maintain consistency across human and artificial intelligence ecosystems. This playbook distills the chaos into clear, actionable steps.
Adweek
JULY 25, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Agencies As Ad Industry Sheds Jobs, These Agencies Are Growing—and Hiring As a new class of hirers reshapes the agency workforce, junior talent has fewer ways in Klaudia Radecka/NurPhoto via Getty Images By Audrey Kemp --> Layoffs, restructuring, and vanishing entry-level roles: the past year has brought little relief for agency talent navigating a volatile job market.
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Martech
JULY 22, 2025
Content consumption has fundamentally changed. Attention is fragmented, habits are dynamic and expectations are higher than ever. Every swipe, skip and scroll proves the buyer, not the brand, now controls the journey. In this buyer-first world, relevance is the differentiator. Leading marketers orchestrate value across channels buyers choose — when and where it matters.
Adweek
JULY 22, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts Messy But Worth It: Amazons Full-Funnel Ad Strategy Is a Game-Changer Amazon Ads lead Carly Zipp on using creativity, AI, and community to reshape brand engagement. By Matt Britton --> Amazon has transformed from an online bookstore into one of the most powerful ecosystems in the world, one that touches nearly every facet of daily life.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Playwire
JULY 23, 2025
Key Points Session RPM drops often precede pageview RPM declines: Session-level metrics provide early warning signals that can help you catch revenue problems before they devastate your monthly earnings User engagement changes impact session value: When session duration, pages per session, or bounce rates shift dramatically, your ad revenue will follow Traffic source quality affects session monetization: Different traffic sources generate vastly different session values, and shifts in your traff
Marketing Dive
JULY 18, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
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Single Grain
JULY 23, 2025
Most marketing executives are familiar with their demographic data, such as age ranges, income brackets, and geographic locations. Despite this precision, campaign performance often plateaus around industry averages. The missing piece is understanding the psychological drivers that actually influence purchase decisions. Psychographic micro-segmentation bridges this gap by combining values, lifestyle preferences, and personality traits with behavioral data.
Playwire
JULY 23, 2025
Key Points Session metrics unlock hidden revenue : Session CPM and session duration analysis reveal 25-40% more optimization opportunities than pageview-only approaches for maximizing publisher ad revenue Smart ad refresh timing drives results : User behavior-based refresh intervals can increase session revenue by up to 30% while maintaining optimal viewability scores above 70% Progressive layout optimization maximizes yield : Combining above-fold premium placements with intelligent ad injection
Marketing Dive
JULY 24, 2025
Over 2 million advertisers are now using Google’s generative AI tools to run ads — up 50% — while consumers continue to flock to YouTube for sports.
Martech
JULY 25, 2025
There is an old web adage, “Either you buy a product or you are the product!” I rephrased this years ago as “It’s the cost of free.” For decades, we’ve been giving away behavioral and personal data all for the use of some free tools and free content. Worse still, paid tools and online services are also collecting this data.
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Adweek
JULY 21, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Awards Ad Awards Rush to Tighten AI Rules Amid Cannes Fallout The One Club, Clios, and D&AD are revamping AI protocols ahead of entry season Clios, D&AD, One Show By Brittaney Kiefer --> After one of the most controversial Cannes Lions in history , other ad industry awards shows are tightening their protocols around the use of artificial intelligence (AI) in awards submissions.
Basis
JULY 21, 2025
Ad curation isn’t a new concept, but in 2025, advertisers are embracing it with renewed urgency. From widespread bot traffic , heightened brand safety concerns , and the proliferation of made-for-advertising (MFA) sites to economic pressures and shifting audience signals , industry challenges are creating considerable stress for marketing teams. CMOs are under heightened pressure to defend budgets to skeptical stakeholders.
Playwire
JULY 23, 2025
Key Points Session-based mobile app ad revenue optimization focuses on maximizing revenue across entire user journeys rather than individual ad impressions Strategic ad placement timing throughout app sessions can increase mobile app ad revenue by 40-60% compared to static placement strategies User behavior analysis reveals optimal moments for ad delivery that balance revenue generation with engagement retention Session length correlation with mobile ad revenue shows diminishing returns after sp
MNTN
JULY 18, 2025
As a marketer, it’s natural to want to find a surefire means of moving your target audience members from those who are “just browsing” to loyal brand advocates. If that’s been on your mind for a while, it’s time to unpack the various stages of the customer journey. When you understand each stage and how consumers interact with your brand during those phases of their journeys, you can create meaningful connections and cultivate long-term loyalty.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
JULY 25, 2025
Marketing budgets may be flat, but pressure on CMOs to deliver results continues to climb — and so does investment in martech. The market is growing, led by large enterprises embracing AI-driven tools for content, personalization and automation, alongside first-party data solutions to meet rising privacy expectations. Yet despite this momentum, many organizations struggle to realize the full value of their martech stack.
Adweek
JULY 23, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Voice Why LLMs Might Finally Be Good News for Premium Publishers Generative AI search rewards trust, giving publishers a unique advantage The biggest opportunity for publishers isnt traffic. It’s presence. JDawnInk/Getty Images By Michael Lehman --> In an ironic twist, the same AI tools many feared would cannibalize media might actually be the mechanism that restores its value.
AdExchanger
JULY 24, 2025
Dentsu-owned media agency Carat wants to understand audiences better, and its solution is an introvert’s dream: cut down on human conversations and bring in the bots. On Thursday, Carat announced a partnership with Vurvey Labs (a portmanteau of “video” and “survey”), an agentic AI-powered research platform that uses short video surveys to quickly get insights about […] The post Dentsu’s Carat Partners With An AI Platform To Bring Its Agents (Almost) To Life appeared first on AdExchanger.
Ad Monsters
JULY 23, 2025
AgentMark began as a startup helping small brands but evolved into a no-code AI platform that helps marketers and publishers automate operations and scale their strategies with their AI tool, AgentMark. Wentao Xiao, co-founder and CEO of AgentMark formally known as Cactivate, entered the world of entrepreneurship to solve real problems for small businesses, in partnership with his two co-founders, Zhe Lu, his CTO, and Peng Wu, his Chief Scientist.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
JULY 21, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Martech
JULY 22, 2025
If you own a marketing budget, you know they’re under constant scrutiny. Business leaders want to see every dollar spent contributing to tangible business growth. Yet, many organizations are guilty of making common allocation mistakes that can stunt growth, waste precious resources and obscure the actual performance of marketing. Let’s examine five critical errors in marketing budget allocation and offer more innovative, strategic ways to spend. 1. ‘Set it and forget it’
Adweek
JULY 23, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Index Exchange Taps Trade Desk Exec Marybeth McGaugh, Plus 5 Other Industry Vets Six new leaders will join the supply-side company as it invests in the AI-driven future of programmatic advertising Index Exchange has announced six new leadership appointments.
Digiday
JULY 23, 2025
In creator marketing, disclosure has long been treated as optional by some influencers. Now, that loose approach may be catching up with them. A wave of lawsuits and watchdog scrutiny is digging into undisclosed or poorly labelled posts — and agencies are taking note. FTC guidelines for sponsored posts have been in place for years, aiming to ensure transparency and protect consumers from misleading advertising.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
JULY 24, 2025
JCDecaux UK's Director of Programmatic joins us to discuss how programmatic digital out of home is helping digital marketers to solve effectiveness challenges in omnichannel campaigns. The post “Programmatic DOOH is Rapidly Gaining Favour with Digitally Focussed Marketers”: JCDecaux’s Mark Halliday on Omnichannel Effectiveness appeared first on ExchangeWire.com.
VideoWeek
JULY 24, 2025
TV remains one of the most effective ways for advertisers to reach and influence audiences, but the growth of CTV has opened up a range of new placements and formats outside of traditional 15 and 30 second spots. In this article, Chris Kleinschmidt, VP of Connected TV Advertising Sales at TiVo, argues that TV homepage ads deserve more attention from marketers, offering a fairly unique combination of scale, visibility, and strategic timing that’s hard to replicate elsewhere.
Martech
JULY 18, 2025
Why do so many marketers still email like it’s 1999? Despite all the tools we have to optimize frequency and personalize content, my inbox shows how little most brands have evolved their email approach. Every day, it fills up with a river of generic or irrelevant messages. This brand doesn’t recognize that I haven’t opened its emails for over a year.
AdExchanger
JULY 22, 2025
For advertisers, the holiday season poses an optimal opportunity to reach a new and broader audience, boost sales and foster brand loyalty with customers. And this season, CTV should be a core area of focus. According to Samsung’s ACR data, in Q4 2024, CTV viewership jumped +8% YOY, making it one of the most effective […] The post Unlocking Holiday Success: 5 Tips To Make Your CTV Investment Go Further appeared first on AdExchanger.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Ad Monsters
JULY 18, 2025
Pixalate’s Publisher Trust Index reveals which publishers are setting the standard for programmatic quality—and shows how ad ops teams can use these benchmarks to boost trust, revenue, and performance across channels. Media quality is a top concern for advertisers, and publishers are under pressure to prove their value. Between tightening budgets , MFA headaches and the chaos of omnichannel complexity , it’s more important than ever for publishers to define what “premium” really means.
Exchange Wire
JULY 22, 2025
GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign effectiveness: 41% of contextual ad placements fail to capture attention when creative relevance is ignored. This finding emerged through GumGum’s enhanced Mindset Graph and underscores [.] The post Study: 41% of Ad Placements Miss the Mark Without Creative Alignment, According to GumGum appeared first on ExchangeWire.com.
MNTN
JULY 25, 2025
AI has redefined audience targeting, shifting marketing from intuition-based to intelligence-led. With machine learning at the core, brands can now reach consumers with precision, speed, and scale. This guide covers how AI audience targeting works, its benefits and challenges, and how to use it effectively, especially with tools like MNTN Matched. What Is AI Audience Targeting?
Martech
JULY 23, 2025
Imagine a company investing heavily in faster ambulances while ignoring the pothole-riddled road that keeps causing accidents. It sounds weird, but, according to a new survey, this is happening in marketing AI investments across the private sector. Executives pour money into downstream solutions like personalization engines and content generators while the real marketing processes bottlenecks continue to slow everything down.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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