This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Agencies LVMH Moves Portion of European Media Business From Publicis to Havas The luxury giant is “geographically rebalancing” its global media agency relationships, but its North American partnership with Publicis remains unchanged By Audrey Kemp --> LVMH is shifting part of its European media business from Publicis to Havas, according to sources with knowledge of the situation.
Ecommerce is more competitive than ever, so your emails need to work harder by being more fun. In a sea of special offers and near-identical services, something happier, zanier and unexpected makes your brand stand out. Creating a memorable, enjoyable brand interaction doesn’t have to be daunting. From spin-the-wheel discounts to mix-and-match product features, there’s so much you can achieve with the latest tech and a more playful approach.
A sea slug sees far more colors than you do, and you probably see more than a profoundly color-blind person. Who’s right? We each carry our own version of reality, our own story about what happened, what’s around us and how things work. Our chosen reality serves two useful purposes: First, it binds us to the others in our circle. If you seek to communicate, speaking Esperanto in Nashville isn’t going to help very much–you do better assuming, as others do, that English is
Alliant is making good on its plans to build a modern, data-driven marketing platform through M&A. The audience platform announced Monday that it’s acquiring data insights and analytics company AnalyticsIQ. Alliant declined to disclose the deal price. The acquisition was funded by Alliant’s parent company, Inverness Graham, a private equity firm that specializes in buyouts. […] The post Alliant Acquires AnalyticsIQ To Scale Up Its Audience Graph appeared first on AdExchanger.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The brand, which recently launched its largest marketing campaign yet, is setting up an in-game shop that will feature new releases on an ongoing basis.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Data & Insights As AI Advances, Staff-Level Jobs at Ad Agencies Decline Manager and director roles, however, have remained relatively steady in recent years Staff positions at U.S. advertising and marketing companies are down more than 10% since January 2022. ADWEEK/Adobe Stock By Paul Hiebert & Brittaney Kiefer --> No longer a dim idea on the horizon, artificial intelligence has become part of everyday life at adve
You’ve probably noticed marketing is becoming increasingly complex. It requires diverse skill sets and close coordination with colleagues within and beyond the marketing team. But even in this cross-functional world, many teams struggle with internal silos — departments or individuals operating in isolation, hindering efficiency, consistency and results.
You’ve probably noticed marketing is becoming increasingly complex. It requires diverse skill sets and close coordination with colleagues within and beyond the marketing team. But even in this cross-functional world, many teams struggle with internal silos — departments or individuals operating in isolation, hindering efficiency, consistency and results.
From AI advancements to regulatory crackdowns, the biggest changes in advertising often start with Big Tech. While the industry remains as complex and fragmented as ever, the major players—Google, Meta, Amazon, and the like—have a significant influence on how advertisers work and influence the trajectory of the entire industry. For marketing leaders, keeping up with the latest Big Tech developments is essential to understanding where the industry is headed, crafting forward-looking strategies, a
Talking about outcomes is practically a mandate, especially in the CTV space, where ad buyers and vendors alike are heavily invested in streaming television’s potential as a lower-funnel, performance-driving channel. The post When Did Ad Tech Get So Obsessed With Outcomes, Anyway? appeared first on AdExchanger.
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Adspeak Why Agency Life Feels Broken Industry insiders shared their fears and concerns in an ADWEEK reader survey Meanwhile, sentiment is largely positive at indie agencies. By Paul Hiebert & Audrey Kemp --> Morale is low, job insecurity is high, and many ad agency employees are looking to leave the entire industry.
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
AI Max now appears as a distinct search match type in reporting dashboards, giving marketers a new layer of visibility into performance data that previously lived in a black box. How to find it. Users with AI Max-enabled campaigns can now segment their Keywords tab by “Search terms match type” to view performance specifically attributed to AI Max. That data includes critical metrics like ROAS, CPA, CPC, and revenue.
Jesse Waldele knows how to build a team—on and off the field. As SVP of digital operations and client success at Dow Jones, Jesse Waldele brings a coach’s mindset to everything from cross-functional alignment to client relationships. Think less clipboard and whistle, more strategic vision, sharp instincts and a deep belief in individual potential. In our conversation, Waldele discussed how her background in team sports shaped her approach to leadership—spotting strengths, developing talent and
In this fast-paced and insightful conversation from Cannes, Michelle Urwin, Chief Marketing Officer at Skai, breaks down the top three trends shaping Amazon Ads and how advertisers are successfully targeting their rich data across platforms and devices driving more revenue and maximizing campaign performance. The post The Retail Media Shift to Omnichannel with Michelle Urwin, CMO Skai, for Amazon Ads | Cannes 2025 appeared first on AdExchanger.
Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers to specific individuals through their rewards programs.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Marketing Vanguard Inside BETs Transformation From Media Company to Movement CMO Kimberly Paige on how the network is pioneering change through content, culture, and community. By Jenny Rooney --> In this episode of Marketing Vanguard, host Jenny Rooney sits down with Kimberly Paige, EVP and CMO of BET, to explore the intersection of content, culture, and community in modern media.
If you’ve been scrolling through social media lately, you’ve probably noticed the latest wave of minimalist, logo-less ads. They all play with the iconicity and visual cues of their brands, inviting the viewer to “complete the image.” It’s a clever use of visual language and, undeniably, a pretty cool power move. Heinz riffed on its … The post Tomas Gianelli: is trend following the most timeless trend in advertising?
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Which martech categories need to include AI or risk disappearing? The trend in the martech landscape suggests platforms are more likely to incorporate AI rather than disappear as standalone applications.
Today, David’s Bridal is as much an AI-powered tech company as it is a retailer of wedding apparel and accessories. “The wedding process is, of course, more than just the dress,” says Elina Vilk, president and chief business officer of David’s Bridal, on this week’s episode of AdExchanger Talks. Around 90% of brides in the […] The post Introducing The Wedding Tech Stack appeared first on AdExchanger.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Voice 5 Marketing Lessons From Anna Wintour’s Leadership and Legacy Everyone knows what she stands for. People trust it, even when they disagree Her credibility, combined with her signature look, became the ultimate stamp of approval in the fashion world. ENA BETANCUR/AFP via Getty Images By Ashley Cooksley --> While I may not work in fashion or have experience running a glossy magazine, I’ve admittedly spe
I recently saw this quote from Rick Rubin: While he is referring to band dynamics, what he is really talking about are the conditions needed to create something special. The reason I say this is there’s not enough talk about this. What I see being continually pushed is a focus on processes, systems, models and tools – and while they are very important, they are far more about delivering consistency or amplification of something special rather than the actual creation of it.
When it comes to data, marketers have focused primarily on the quality of the structured data in their CRM and marketing automation platforms over the past 15 years. In my March article , I discussed why current data governance and management processes must be revisited. This time, I will maintain my focus on unstructured data by diving into the challenges of customer satisfaction surveys.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
When you hear the word “crystal,” what’s the first thing that comes to mind? For some, it might be healing and chakras. Others might think of the champagne brand or the Chilean pilsner Cerveza Cristal, a popular beer in many Spanish-speaking countries. Semantic analysis is challenging enough for AI when dealing with online display, let […] The post Sounder Is Using AI To Decode The Contextual Nuances Of Spanish-Language Media appeared first on AdExchanger.
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Suarez had served as global CEO of UM from mid-2023 until November 2024, when she quietly transitioned into the regional role as chair of IPG Mediabrands LATAM.
SUBSCRIBE In this episode, we chat with Emma Schermer Tamir of Marketing by Emma about. Read More The post Amazon Product Page Optimization in a Rufus AI World [The PPC Den Podcast] appeared first on Ad Badger.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Microsoft Advertising is revamping its approach to enforcing ad policy compliance. Instead of outright disapproving entire ads, it reviews individual ad assets (e.g., headlines, descriptions, and images). This move gives advertisers more flexibility and less disruption when policy issues arise. Instead of pulling down full ads, Microsoft can now flag only the problematic elements, allowing the rest of the ad to keep running as long as the minimum number of approved assets remains.
Practically everyone on Earth likes ice cream. (If you don’t, feel free to close this tab and reevaluate your tastes.) But for advertisers, reaching “practically everyone” is a challenge. It’s the classic “my customer is anyone with a mouth” conundrum. According to Rachel Jaiven, head of marketing at Häagen-Dazs, its audience is anyone who loves […] The post What’s The Scoop On Häagen-Dazs’ Evolving Media Mix?
At PubMatic, we’ve always believed that inventory quality should drive performance, not just meet a standard. Now, we’re taking that belief to its most decisive point yet: PubMatic is proud to offer a platform that’s free of MFA (Made for Advertising) inventory, based on rigorous industry standards and ongoing internal reviews. No MFA sites. No shortcuts.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Voice The Risk of Saying Nothing: Why Agencies Must Lead Now Our employees and the communities we market to are hurting deeply. Do we care? It’s naïve to believe this moment will pass without consequences. Mario Tama/Getty Images By Marina Filippelli --> The fear in our industry is real.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
276 
Let's personalize your content