Ad Monsters

DECEMBER 21, 2023

That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. We spoke with several industry experts who shared advice about how publishers should handle the new updates. If you see an ad tech term and are still thinking, WTF?!!! This is the place for you.

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Monetize More

NOVEMBER 22, 2022

Here at MonetizeMore, we’ve had many inquiries from publishers asking us how to implement ads.txt on their website properties so; we decided to create the ultimate Ads.txt implementation manual. It is used by publishers to whitelist ad networks, DSPs, and other intermediaries involved in real-time bidding. What Is Ads.txt 1.1?

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Smart-Hub

DECEMBER 21, 2023

At the same time, you, as an ad exchange owner, also need precise targeting capabilities to match DSPs and SSPs and ensure the effective performance of your platform. Instead, you need to ensure a reliable connection between your SSP and DSP partners. And the more effective it is, the higher your income gets.

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Monetize More

FEBRUARY 7, 2023

Distributed ID Systems Google’s Privacy Sandbox First party data Publisher Provided Identifiers (PPIDs) Contextual advertising User Identity Graphs Private ID Matching Fingerprinting Zero Party Data PubGuru Header Bidding 1. Probabilistic ID depends on the user’s IP address, user’s device, url, etc.

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InMobi

MAY 5, 2022

“Addressability is what connects advertisers and publishers to consumers across digital channels and devices.” Why Addressability Matters Consumers now spend 4.5 An ad-supported business model enables publishers and developers to offer their content/apps for free while still being able to see revenue.

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Smart-Hub

JANUARY 16, 2024

This is why programmatic ad spending is expected to reach almost $725 billion in 2026. They only need to set everything up; the rest is done automatically, thanks to algorithms. Why Is Digital Advertising Getting More Algorithmic? Using online advertising algorithms means that there is no need to rely on intuition.

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Brid.tv

NOVEMBER 4, 2022

But what is header bidding exactly, and do you really need it in order to monetize content? Header bidding is an advanced method of trading in ad inventory that speeds up the process and optimizes ad revenue for publishers. This process can differ to some extent from publisher to publisher. Let’s find out!

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Clearcode

MARCH 15, 2023

That’s why marketers, advertisers, and agencies have started to invest in different data strategies to continue offering personalized advertising without relying on third-party data, which has been the standard approach in programmatic advertising. Why Is Zero-Party Data Important? Why Is Zero-Party Data Important?

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Lemonads

OCTOBER 29, 2021

For the last decade, consumers, publishers, media buyers, and many other affiliate stakeholders have been clamoring for more transparency on the supply side of the ecosystem. With all of the above in mind, finding a standard by which most publishers and other stakeholders are willing to abide by is extremely challenging.

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Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is. The publishers could be website owners, bloggers, and online magazines.

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Clearcode

MAY 10, 2023

Do publishers need to collect consent if their data clean room encrypts email addresses? I’ve been on both the AdTech side and also on the publisher side, and since the rise of GDPR, the move towards the privacy-first type of advertising has taken hold and data clean rooms aim to fill that gap. And eventually measurement.

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Lemonads

SEPTEMBER 9, 2021

At lemonads, we specialize in uniting top publishers with leading advertisers, so we know firsthand how a transparent environment can impact the performance of all stakeholders across the board. Why Do We Need Transparency Standards on the Demand Side? billion US dollars.

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Brid.tv

AUGUST 29, 2022

Whether you’re an established CTV provider or you’re just starting, you’ll need a reliable CTV advertising platform by your side. What to Look for in a CTV Advertising Platform Yield Optimization Tools Targeting Options Ad Analytics 10 Best CTV Advertising Platforms for Over-the-Top Publishers 1. Google ADX 2. Marketplace 3.

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Brid.tv

DECEMBER 21, 2022

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. Amazon Publisher Services 4. When a user opens the publisher’s app, a piece of ad real estate is generated. This real estate needs an advertisement to be monetized.

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Brid.tv

NOVEMBER 29, 2022

With these numbers in mind, it is completely understandable that more publishers want their piece of that pie and are actively looking for video monetization platforms. How Publishers Can Monetize Videos Through Affiliate Deals Paywall Content Creating a Premium Membership Serving Video Ads Which Video Monetization Models Are Best?

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MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. In this article, we will share with you some of the reasons why you need a third-party vendor to serve your rich media ads. Also included are the considerations you may need when selecting a third-party rich media ad server. Potential use of precise location info.

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VideoWeek

JANUARY 20, 2023

“We need to move on to the walking phase,” said Peters, suggesting further leverage of Netflix’s first-party log-in data to differentiate its personalised ads and content recommendations. Over 1,200 apps and 120 publishers were targeted, with fraudulent ads running on nearly 11 million devices. Read more on VideoWeek.

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InMobi

NOVEMBER 11, 2019

MFP combines the benefits of in-app advertising (device IDs, targeting, etc.) Challenges with Legacy Approaches to MFP One of the reasons why mobile in-app advertising hasn’t focused much on MFP generally stems from issues around measurement and creatives. In particular, user behavior needs to be central to how campaigns are measured.

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Automatad Inc.

APRIL 6, 2022

The Ozone Project creates a haven for UK publishers. Why Seller-defined Audiences Is Better Than Google Topics API. Stephanie explains how there are questions regarding users being re-identified across contexts if Google Topics is overlaid across multiple intermediaries and data points. Publishers. Ad Alliance of U.K.

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Digiday

OCTOBER 10, 2022

More publishers have come to rely on data-driven personalization than ever before, with usage rates climbing over the past five years. In fact, publisher adoption of data-driven personalization has surged well ahead of natural language processing (NLP), according to Digiday+ Research. Key findings.

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VideoWeek

DECEMBER 2, 2022

In this week’s Week in Review: UK publishers sur Google, a new anti-ad fraud coalition launches, and Disney partners with VideoAmp for cross-screen measurement. UK Publishers Launch £13.6 A group of publishers in the UK have filed a £13.6 A group of publishers in the UK have filed a £13.6 Top Stories.

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Lemonads

DECEMBER 2, 2020

Our Nativo review will uncover the potential of its advertising platform with prices, tips, pros, and cons: a full targeted personalized information for advertisers and publishers! Nativo Review: Nativo is a native advertising platform that helps to empower brands and publishers with the world’s most advanced technology for content !

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Lemonads

APRIL 29, 2020

In addition, digital marketers need to find strong and reliable traffic sources for the ads they create. Affiliates have an intuitive platform and world-class support at their disposal, while publishers enjoy a set of specific benefits that help to monetize their traffic. Adcash has seen many improvements since first being launched.

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Lemonads

AUGUST 19, 2021

They use intelligent matchmaking to deliver compatible partner suggestions in line with their user’s personal search preferences. Silver Singles carry out daily profile checks on every new member’s profile on the site and use software like ID Authentication, SSL Encryption, and a Fraud Detection System to make sure members feel safe online.

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Martech

MAY 23, 2022

But don’t forget universal IDs. At its most basic, the UID should recognize the user, compile their information, and share that data with approved partners. Universal IDs come in two main forms: authenticated and inferred. Authenticated IDs are built by using unique pieces of user data, such as an email address.

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Martech

NOVEMBER 9, 2022

Publishers are feeling the pressure, too. Compared with 2021, around twice as many marketers, and well over twice as many publishers, now view selecting identity solutions as urgent to very urgent. What marketers need from identity solutions. The numbers of marketers open to working with new identity partners remained even YoY.

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Martech

DECEMBER 7, 2021

Of course, while remaining open and transparent, independents need to learn from the walled gardens. “We took the same infrastructure we had created and thought about which other industry needs help with advertising,” said Singal. “You don’t bring toothpicks to a gunfight,” he said.

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Single Grain

MAY 4, 2022

Here are the top reasons why you should hire a WordPress SEO company to help you better optimize your site: Knowledge and Expertise in WordPress. With better reporting, you can quickly determine the products or services that need your attention and the pages generating the maximum conversions. Get My Free WordPress SEO Marketing Plan.

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