MNTN

MAY 27, 2022

How Brands and Artists Work Together in the Metaverse – With promises of the metaverse making headlines worldwide, defining where your brand fits in this rapidly evolving landscape is more important now than ever before. Within the world of marketing, industry news sometimes seems like it moves at the speed of light.

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Brid.tv

AUGUST 19, 2022

Have you been looking for a way to put video ads on your website ? If you have experience with online advertising, you already know that video ads perform better than images and other ad formats. Putting a video ad on your website is not exactly rocket science, but it does require a certain level of expertise in the industry.

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Adtelligent

JUNE 9, 2021

IT-company Adtelligent created a digital ad monetization platform that works with more than 15,000 1 websites worldwide. Amongst their latest developments is the Adblock Bypass technology that allows showing video advertisements even for the users that installed ad blocking software. What solutions does Adtelligent have?

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Monetize More

JUNE 28, 2022

Whenever an app works, appears to work well for customers with few issues, and is also useful and interesting, a business is provided with the opportunity to generate money every day. What exactly is ad revenue? How does advertising revenue work? How Much Money Can You Expect from An App?

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Adtelligent

JULY 19, 2022

What is Digital Advertising. Each advertising channel is unique in its way of placing the ad, the type of goals it helps to achieve, the ad formats it supports, and the question of the pricing metrics it employs. Product listing ads (PLAs) include an image and pricing info and aim to promote some specific product.

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Advertising Video Ads Banner Display Advertising 98

SODP

MAY 22, 2023

Let’s shed some light on digital advertising to understand how ad-based revenue models support publishers’ content creation efforts. What Is Ad Revenue? Publishers earn ad revenue by displaying paid advertisements — including banner ads, video ads and native ads — to their audiences on their websites or apps.

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

Martech

MARCH 15, 2022

This guide is meant to give marketers a comprehensive overview of not only what adtech is, but how it is evolving and shaping the future of marketing. We’ll cover: What is adtech? How is adtech changing the marketing landscape? How is adtech changing the marketing landscape? What is the future of adtech?

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NewProgrammatic

MARCH 15, 2022

And at the same time, how search ads work allows users to quickly and effectively find what they are looking for. But if you think that you know exactly what search ads are, and that everything has been already said about search advertising in 2022, then you might wanna take a second to read through this article.

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Search Advertising CPC Header Bidding Audience 52

Automatad Inc.

APRIL 6, 2022

The origin trials for Google’s Privacy Sandbox proposal have started, including the recently introduced Topics API, the ad retargeting and ad auction management solution FLEDGE, and Attribution Reporting API. Google begins origin trials for its Privacy Sandbox proposal. Is the Seller-defined Audiences framework better than Google Topics API?

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Header Bidding Ad Exchange Impressions Audience 52

Lemonads

AUGUST 7, 2021

At lemonads, we specialize in helping advertisers find the top marketers and promote the best programs, so our team has firsthand experience with programmatic marketing and how it works. What in the World Is Programmatic Ad Buying? How Does Programmatic Ad Buying Work?

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Smart-Hub

OCTOBER 15, 2023

What is white label service? In terms of white label products for programmatic, the working principles are the same — as illustrated in the image above, on the example of ad tech. The digital advertising landscape is evolving so rapidly that it may be challenging for businesses to maintain the same speed and adapt on time.

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Ad Exchange Ad Tech Non-Profit ROI 52

Ad Beat

SEPTEMBER 11, 2019

The buyer is offered a preferred opportunity to reserve the inventory at the negotiated price. Founded in October 2002 by Brent Oxley (then a student at Florida Atlantic University), HostGator is a Texas-based provider of shared, reseller, virtual private server, and dedicated web hosting. At the same time, Inc. million in 2012.

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Ad Inventory Native Advertising Impressions Ad Space 52

MNTN

MARCH 18, 2024

But what is RTB and how does it work ? How is it different from programmatic buying? What Is Real-Time Bidding? In contrast to real-time bidding, direct buying bypasses the auction-based, dynamic pricing model, offering more control and predictability over where and how ads are displayed.

Header Bidding 52

Header Bidding Ad Inventory Ad Space Impressions 52

Smart-Hub

DECEMBER 18, 2023

How does it work? What are different margin types? What mistakes to avoid? So, let`s explore the nuances of RTB programmatic advertising and gain insights on how to make the best of it. Book Your Free Consultation Spot Request a Callback What Does RTB Mean? What does RTB stand for?

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Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Brid.tv

NOVEMBER 4, 2022

Video advertising has been gaining popularity at an incredible speed in the last decade or so. With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. How Does Video Header Bidding Work?

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Monetize More

APRIL 13, 2023

We cover what header bidding is, header bidding history, how it works, the whole header bidding process and the pros and cons of using it. Plus, we give you tips on how to get started with header bidding in 2023 if you decide to give it a try. So what are you waiting for? Header bidding.

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Header Bidding Ad Server Impressions Ad Inventory 52

Brid.tv

JUNE 14, 2023

But what is an ad exchange platform exactly? How does it differ from an ad network? And how does it make the inventory selling process easier for publishers? Table of Contents [ hide ] What Is an Ad Exchange? Types of Ad Exchanges How Does an Ad Exchange Work? FAQ What Is an Ad Exchange?

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Smart-Hub

JANUARY 23, 2023

So, what is programmatic advertising? Due to its flexibility, programmatic can be used for various tasks: the ability to buy videos and multiple formats with high standards of visibility and reaching performance (using accurate audience targeting, retargeting, and automatic optimization of campaigns by CPA). This is not programmatic.

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SODP

MAY 30, 2023

Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? What Is an Ad Exchange? trillion by 2026 from $6.5 trillion in 2023. trillion by 2026 from $6.5

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Clearcode

JULY 24, 2023

To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. Table Of Contents What Is a Supply-Side Platform (SSP)?

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Karola Karlson

FEBRUARY 1, 2021

How much does it cost to advertise on Facebook? What are the average Facebook ads CPC (cost-per-click) and CPM (cost-per-mile)? How to succeed in Facebook ad bidding? After reading this article, you’ll have a much better overview of: How much you should pay for a Facebook ad click? Facebook ads CPC in 2021.

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CPC CPM Click Through Rate Audience 52

Brid.tv

JUNE 14, 2023

But what is an ad exchange platform exactly? How does it differ from an ad network? And how does it make the inventory selling process easier for publishers? Table of Contents [ hide ] What Is an Ad Exchange? Types of Ad Exchanges How Does an Ad Exchange Work?

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

InMobi

APRIL 12, 2019

But with lots of options out there, how do you choose the best one for your app? How do you make sure a chosen platform will bring in the best advertisers and most optimal revenue? 3) Do They Work with All Kinds of Mobile Apps, or Just Specific Categories Like Mobile Games? 4) What Mobile Advertisers Do They Work With?

Header Bidding 52

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Single Grain

JANUARY 23, 2023

Get My Free PPC Marketing Plan 5 Ways a PPC Consulting Agency Can Level Up Your Business Working with a PPC specialist is always beneficial for your business. Now let’s dive into what a good PPC consultant can do to help your business grow. Enter PPC consulting. But without expert guidance, PPC can be challenging and costly.

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Click Through Rate CPC Conversion Rate Conversion 59

VideoWeek

NOVEMBER 3, 2023

In this week’s Week in Review: Paramount+ investment starts paying off, Condé Nast encounters volatile video landscape, and Disney+ upgrades its targeting and measurement capabilities. One current difficulty for Condé Nast highlighted in an internal memo sent by CEO Roger Lynch is the “volatile” digital video landscape.

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Single Grain

JULY 20, 2021

If so, here’s what you should know. If you want to know why this happened, buckle up – here’s what this article is going to cover: What programmatic advertising is. How it's different from other types of advertising. How programmatic targeting works. How many advertisers invest in programmatic today (i.e.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

NewProgrammatic

OCTOBER 12, 2021

That’s why in this article we want to present a thorough overview of the search market inventory, talk about different types of search ads, explain how they work, and most importantly, help brand marketers understand how to utilize alternative search advertising solutions. The key advantage here is intent-based targeting.

Marketing 52

Marketing Search Advertising Brand Awareness Video Ads 52

Brid.tv

NOVEMBER 1, 2022

But first, let’s start with the basics and learn more about what programmatic advertising is and how it works. hide ] What Is a Programmatic Advertising Platform? How Do Programmatic Advertising Platforms Work? What Is a Programmatic Advertising Platform? But what does that actually mean?

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Smart-Hub

JANUARY 4, 2023

What is White Label ad exchange? Who is SmartHub for, and what results does it bring to its clients? What does SmartHub do? We’ll work side by side with you, constantly guiding you, advising you, and making sure your business grows. What is a White Label ad exchange? Who is SmartHub for?

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Lemonads

NOVEMBER 29, 2020

Programmatic advertising today can really make a difference to a company, helping it to be more competitive in its sector, but how, why, and mostly where does programmatic advertising come in? So let’s delve deeper through the following topics we’ll cover here in our article: What is Programmatic advertising?

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Brid.tv

MARCH 7, 2023

Instream ads are by far one of the most popular and profitable ways to monetize video content. From the right ad placements to optimal price floors, there are many factors that play into just how much you can make from instream advertisements. Table of Contents [ hide ] What Are Instream Ads?

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Header Bidding Non-Profit Ad Ops Video Ads 52

Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. In 2021 alone, revenue from video marketing reached over $27 billion. Video as spend has already crossed over $50 billion as of 2022 and this will only go up.

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VideoWeek

NOVEMBER 17, 2023

OpenX says that most biddable environments for CTV currently over index on intermediaries, and don’t give much clarity on what buyers are actually buying, despite the high CPMs associated with CTV inventory. Through its TV+ initiative, OpenX says it wants to fix these problems.

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Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

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Automatad Inc.

JANUARY 26, 2023

Let’s learn what page RPM is and how to maintain it at its best value to achieve revenue heights. What Is Page RPM? Share Tweet Share RPM, CPM, or CTR – you love and hate these metrics simultaneously, don’t you? Especially mid-market publishers find it almost impossible to increase page RPM consistently.

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Smart-Hub

NOVEMBER 25, 2022

What is SSP and how does it work? Thanks to automated auctions, publishers can sell inventory more effectively since a single platform connects them to the vast majority of ad exchanges, DSPs, networks, and other sources of global programmatic demand. Thus, the more partners follow the standards of IA`s OpenRTB 2.5

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Monetize More

DECEMBER 13, 2022

When it comes to video monetization, Pod Bidding is a force to be reckoned with. It’s hard to come across an HTML5 video player that doesn’t support the format. In fact, Pod Bidding is easily the most widely used video ad format for publishers and live streamers alike. What are Ad Pods? What is Pod Bidding?

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