Monetize More

OCTOBER 6, 2022

In addition, rewarded ads can even increase user retention and user engagement; offering a daily ad-based reward for example might encourage the user to visit the app more often. eCPMs will differ depending on the demographic location where you are displaying your ads. Rewarded Advertising eCPMs | Global Stats.

Video Ads 52

Video Ads Ad network Click Through Rate Ad Exchange 52

Relevant-Digital

JUNE 15, 2022

Header bidding is a programmatic ad sales technique, which is used by more than 70% of publishers to e.g. boost eCPMs, increase fill rates, and maximize ad revenues. Header bidding can be implemented in two different ways, either as a so-called client-side or a server-side implementation.

Header Bidding 52

Header Bidding Fill rate 52

VideoWeek

FEBRUARY 21, 2024

So if those services want to attract ad budgets, they really do have to think about how they pass data in a transparent way, in a privacy-compliant way. So if those services want to attract ad budgets, they really do have to think about how they pass data in a transparent way, in a privacy-compliant way.

Ad Server 135

Ad Server CPM Audience Advertising 135

PubMatic

MARCH 27, 2023

Gaming and utility app developers, who generally focus on driving revenue via ads for downloads, have an opportunity to increase revenue by attracting brand buyers – without sacrificing any performance ads for clicks or installs. But brands also love video, and a strategy embracing video ads can drive higher eCPMs than banners.

Click Through Rate 115

Click Through Rate Fill rate Banner Viewability 115

Ad Monsters

JANUARY 3, 2023

Increased page load time will turn into an increased bounce rate and decreased ad revenue, which is bad news for publishers. Two seconds — this is the average attention span of visitors on a web page, and if the page doesn’t load within this time, readers start bouncing off. What Is Accelerated Mobile Pages (AMP)? How Does Amp Work?

Header Bidding 98

Header Bidding SEO Ad network Ad Server 98

Monetize More

MAY 15, 2023

’ (the right way ?) In this way when the article loads, the whole ad is visible to the user and that it will not push the content below the fold. Improve Viewability In continuation to the topic above, having good viewability yields better Ad eCPM. As observed, when viewability is good, CTR and Ad eCPM will also improve.

Finance 52

Finance Viewability Fill rate CPM 52

Mediavine

JANUARY 17, 2023

What better way to ring in 2023 than with our first installment of Behind the Numbers with Brad (BTNWB)? We do this by analyzing eCPM , which takes into account fill rate , and CPM, by calendar day. Alright, without further delay, we present you with Mediavine’s eCPM guide for 2023. Budget timing, on the advertiser side.

Fill rate 52

Fill rate CPM Advertising Retail 52

Martech Series

AUGUST 2, 2022

New sell-side offering fundamentally improves the way first-party addressable audience data is segmented, controlled, and transacted by publishers to lift eCPMs and programmatic sales results. Different from legacy providers, this advanced contextual solution incorporates text, image, and video components.

Audience 84

Audience Ad Server MarTech ROI 84

InMobi

MAY 3, 2021

We are excited to have InMobi as a real-time bidding network and believe their participation in this way will help bring incremental benefits to app creators, marketers and users,” said Ben Kaplan, Product Marketing Lead at MoPub. Why Enable InMobi on MoPub’s Advanced Bidding? Set up, configure and map placements on the InMobi UI.

Header Bidding 52

Header Bidding Ad network Impressions Advertising 52

Monetize More

FEBRUARY 24, 2023

Increase website traffic: The more traffic your website receives, the more ad impressions you can generate, leading to higher RPM rates. When comparing RPM and CPM, there are a few clear distinctions to make. RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions.

CPM 52

CPM Fill rate Impressions CPC 52

Automatad Inc.

MAY 9, 2023

Benefits of Google Ad Exchange (Google AdX) Using the Google AdX platform is a great way to get your ads in front of your advertisers. This increased competition can lead to higher CPMs and better revenue potential for publishers. And the rest, as they say, is history. Bookmark it; you’ll want to visit this page often.

Ad Exchange 52

Ad Exchange Header Bidding Impressions Ad Inventory 52

InMobi

NOVEMBER 7, 2022

Our recent report, Mobile Game Advertising, 2022 found that Southeast Asia saw a 2x increase in ad spends on mobile game apps, since before the pandemic. It’s personal, in a good way. higher completion rates, 2x higher engagement, and 33% higher eCPMs. But it’s 2022, and the region is a hotspot for mobile gaming.

Advertising 52

Advertising Marketing Viewability Video Ads 52

Mediavine

JULY 31, 2022

Advertisers have very specific key performance indicators (KPI) to hit, and will look for very specific ways to deploy their budgets and campaigns accordingly. Major deals on millions of items, all in a limited window, led to a big increase in advertising spend. Evidence of economic uncertainty is everywhere you look.

Advertising 86

Advertising Cookies Manufacturing Audience 86

Monetize More

OCTOBER 25, 2022

You’ll also notice a change in the final eCPM and will have to calculate the real eCPM by dividing your final balance by the number of impressions for that timeline X 1000. It’s something every publisher works to minimize. Google makes invalid traffic deductions in real-time and during the finalization of earnings.

Header Bidding 52

Header Bidding Impressions Ad Inventory Machine Learning 52

InMobi

JUNE 3, 2021

IDFA Opt-In Rates are Evolving with the Increasing Adoption Rate IDFA opt-in rates are the percentage of iOS 14.5 IDFA Opt-In Rates are Evolving with the Increasing Adoption Rate IDFA opt-in rates are the percentage of iOS 14.5 seeing a healthy opt-in rate of 28% – which is way higher than most other countries. The iOS 14.5

Pop-Up 52

Pop-Up Advertising Impressions Audience 52

Monetize More

JUNE 28, 2022

Ad views multiplied by eCPM yield app ad income. Ad revenue = ad impressions multiplied by eCPM. Ad revenue can be increased by strategically placing high-performing types of ads, such as rewarded video advertisements and playable commercials, at high-converting stages in the app cycle. How does advertising revenue work?

CPM 52

CPM Impressions CPC CPA 52

Automatad Inc.

JANUARY 9, 2024

But do you think you can increase ROI by implementing the video header bidding as it is? of publishers agree that video HB increases their fill rate. Ways to Optimize Video Header Bidding As a publisher, you need to optimize things on two sides: demand-side and user-side Optimize the auction process with different techniques.

Header Bidding 52

Header Bidding CPM Fill rate Viewability 52

YieldBird

DECEMBER 15, 2021

However, there are technological possibilities that will allow Publishers to improve their page speed and commensurately increase quality and conversion rates. With higher Viewability, we have an additional chance to increase the scale of the shares, e.g. in PMP. One such solution is lazy loading. Table of contents.

Viewability 52

Viewability A/B Testing Conversion Rate Conversion 52

InMobi

DECEMBER 6, 2020

With the world’s leading advertisers increasing their ad spends on mobile, there was a surge in brand and user acquisition demand dollars in the in-app space. Full screen ads are a highly effective way for advertisers to reach and engage their customers. Let’s take a deep dive. growth in revenue quarter-over-quarter.

Header Bidding 52

Header Bidding Pop-Up Banner Mobile Ads 52

Monetize More

MAY 20, 2023

Maybe you didn’t get approved for AdSense, or you’re busy appealing an account ban for invalid click activity , or you want to load up your ad stack to increase revenues. AdSense may be the market leader, but there are many competitors and Google AdSense alternatives that can provide good eCPMs and supplement ad revenue.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Digital Turbine

SEPTEMBER 28, 2023

More and more publishers are testing bidding to increase their efficiency and get more control over what they sell, how, and to whom, with a hybrid setup now being popular. Though some of the insights were shared off the records, we are excited to bring the main discussion takeaways on what the future holds for mobile ad monetization.

A/B Testing 59

A/B Testing Header Bidding GDPR Mobile Ads 59

Kevel

MARCH 28, 2022

For publishers, CPM pricing is the safest and easiest way to sell. As you build your ad platform, one decision to make is how you will sell and price your direct-sold ads. Do you charge for clicks or for impressions? Do you set these ad rates yourself, or let advertisers adjust their bids? And if you’re setting them, what prices make sense?

CPC 52

CPC CPM CPA Impressions 52

InMobi

JANUARY 25, 2022

According to data from InMobi Exchange , in looking at numbers from July 2021 (post-ATT) as compared to January 2021 (pre-ATT), Android eCPMs rose by 20% while iOS eCPMs fell by 16% because of this widespread reallocation. For advertisers who have long relied on device-level identifiers to run campaigns, ATT upends business as usual.

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52

Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. Fast forward to 2023, when 1.96 million apps are available on the App Store and consumers are predicted to spend $33.9 billion in app stores. Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

InMobi

MAY 5, 2022

But what do we mean when we talk about addressability, and how should the broader digital advertising ecosystem be thinking about and approaching identity? Check out this infographic to learn more. What is Addressability? “Addressability is what connects advertisers and publishers to consumers across digital channels and devices.”

Advertising 52

Advertising Ad Inventory Audience Cookies 52

Basis

AUGUST 23, 2023

It was an industry-wide move largely dictated by increasing calls for greater transparency into the bidding process and reduced operational complexity. While this represents a more attractive model for publishers, advertisers may find themselves overspending and paying an increased average cost per 1,000 impressions (CPM).

CPM 52

CPM Impressions Ad Exchange Demand Side Platform 52

Monetize More

DECEMBER 29, 2022

Increase demand eligibility via higher organic user engagement. Google recently released new data that revealed that improving the programmatic signal coverage correlates directly to increased eCPMS, fill rate, and instream video revenue. So, you’ve decided to venture into programmatic video. Congratulations!

Viewability 52

Viewability Video Ads Audience A/B Testing 52

InMobi

NOVEMBER 7, 2022

In our report on mobile game advertising in India, 2022 , we found that 98% gaming advertisers increased their spends on mobile game apps last year because they were so impressed by the results that advertising on gaming apps got them. In 2021 alone, over 9.33 Sure, but why should brands play? InMobi’s platform data showed 1.6X

Advertising 52

Advertising Marketing Viewability Brand Awareness 52

Basis

JUNE 3, 2022

If the objective is to increase awareness and engagement, you want to expose a brand or product to as many people as possible. Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know.

Retargeting 52

Retargeting Demand Side Platform Click Through Rate Conversion 52

InMobi

AUGUST 9, 2013

25X increase in video views, a 7X increase in conversions, 9X increase in eCPMs Leading brands and app developers from across the world continue to use interstitials on our network and the results have consistently exceeded expectations.

Conversion 52

Conversion Mobile Ads Banner Rich Media 52

Mediavine

JULY 31, 2022

Advertisers have very specific key performance indicators (KPI) to hit, and will look for very specific ways to deploy their budgets and campaigns accordingly. Major deals on millions of items, all in a limited window, led to a big increase in advertising spend. Evidence of economic uncertainty is everywhere you look.

Advertising 52

Advertising Cookies Manufacturing Audience 52

Basis

OCTOBER 7, 2022

The most important part of any programmatic campaign is ensuring that a client’s business outcome (increasing market share, driving more traffic to a website, etc.) The most important part of any programmatic campaign is ensuring that a client’s business outcome (increasing market share, driving more traffic to a website, etc.)

Media 52

Media Click Through Rate Banner Native Advertising 52

Basis

JULY 1, 2022

It was an industry-wide move largely dictated by increasing calls for greater transparency into the bidding process and reduced operational complexity. While this represents a more attractive model for publishers, advertisers may find themselves overspending and paying an increased average cost per 1,000 impressions (CPM).

CPM 65

CPM Impressions Ad Exchange Demand Side Platform 65

Monetize More

MARCH 3, 2023

If you’re a small publisher looking for ways to monetize your website, you might be interested in exploring quick approval ad networks. Viewdeos will help increase your page views and engagement through video inventory created from your content. Quick approval Ad Networks for 2023 1. Click here to find out more about Viewdeos.

Ad network 98

Ad network Fill rate Pop-Up Ad Exchange 98

MediaFuse

NOVEMBER 14, 2016

rCPM is a way to place each partner on a “level playing field” for analysis. In our example below, you can see that “demand source A” seems to be performing better than “demand source B”, due to the higher eCPM; however, the eCPM does not tell the entire story. eCPM = $0.33. eCPM = $0.33. eCPM = $0.50.

Header Bidding 52

Header Bidding Ad Server CPM Fill rate 52

InMobi

JUNE 18, 2019

Implementing app-ads.txt as soon as possible will help you secure your supply path and increase eCPMs. However, hasty implementations can result in mistakes that could potentially harm the way DSP crawlers read your file to determine the legitimacy of your inventory/ad request. Let’s begin with the most important task.

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Monetize More

JUNE 20, 2023

This technology can also help you target users based on their interests, allowing you to extend your customer base and increase gamer loyalty through relevant promotions and exclusive offers. As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others.

Ad network 52

Ad network Banner Video Ads Header Bidding 52