Brid.tv

SEPTEMBER 30, 2022

The growing popularity of video content that we have been witnessing in recent years has also boosted the popularity of digital video advertising. Although this ad format is generally considered to be effective and engaging, not all video ads are the same. Pre-roll ads are a type of instream video ads. Table of Contents.

Video Ads 67

Video Ads Conversion Rate Fill rate Ad network 67

Digital Remedy

MARCH 9, 2022

Television has evolved into a multi-platform market consisting of linear and digital streaming and on-demand offerings across a fragmented media ecosystem. Consumers are now watching TV across more devices, apps, and publishers than ever before. In fact, 63% of Americans subscribe to both a streaming video platform and cable TV.

Advertising 52

Advertising Audience CPA Media 52

Digital Remedy

MARCH 9, 2022

Television has evolved into a multi-platform market consisting of linear and digital streaming and on-demand offerings across a fragmented media ecosystem. Consumers are now watching TV across more devices, apps, and publishers than ever before. In fact, 63% of Americans subscribe to both a streaming video platform and cable TV.

Advertising 52

Advertising Audience CPA Media 52

VideoWeek

JULY 14, 2022

Ever since Netflix announced its intentions to launch an ad-supported subscription tier to its service earlier this year, speculation has been rife over who the streaming giant would partner with the launch it. For Microsoft meanwhile, it’s a major win, adding some hotly-demanded inventory to its offering.

Ad Tech 69

Ad Tech Advertising Audience Education 69

Martech Series

NOVEMBER 23, 2022

iion , the global adtech company that’s redefining monetisation and advertising for gaming, today debuts immersiion , a first-of-its-kind self-serve advertising platform that’s purpose-built for the gaming ecosystem. Marketing Technology News: Taradel Launches First Truly Omni-Channel Marketing Platform for SMBs, Brands. Valued at USD$198.4

Audience 90

Audience Advertising Rich Media Entertainment 90

Digiday

OCTOBER 9, 2022

This fall’s theme hits on programmatic issues, but discussions will will range from clean rooms to consolidation to video to measurement to e-commerce to diversity and inclusion in the metaverse. It comes as a shock to no one in the media agency world that change and transformation are happening faster and faster seemingly every year.

Media 64

Media Real Estate Pop-Up Agency 64

VideoWeek

DECEMBER 9, 2022

In this week’s Week in Review: Amazon launched a new vertical video feed, Reach announces plans to expand into America, and the UK government delays its junk food ad ban. Amazon unveiled a new “TikTok-like” feature on Thursday, allowing customers to purchase products within a customised photo/video feed. Top Stories.

Food 52

Food Ad Tech Media Agency 52

Digiday

JULY 28, 2022

Publishers use VR primarily to create entertaining experiences and as a new revenue stream, but the majority no longer think it is relevant to their business. This is the first part of a research series on the most popular emerging technologies. In this segment, we look at how publishers are using virtual reality and augmented reality.

Entertainment 77

Entertainment Media Marketing Education 77

Smart-Hub

NOVEMBER 1, 2023

It’s unlikely that you can count this simple – today, people spend more than 4 hours on the Internet: scrolling through social networks, reading articles on various sites, and watching videos on YouTube. For this, you should integrate matching demand and supply partners, adjust settings correctly, and let the media trading forge.

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

Digiday

OCTOBER 19, 2022

Looking forward, clients and agencies are considering how to most effectively spend media budgets in the short- and long-term future.With lingering pandemic effects and supply chain and recession issues weighing heavily on their minds, agency executives said flexibility to change spending plans mid-stream is key for 2023.

Agency 65

Agency Media Retail Entertainment 65

Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. In 2021 alone, revenue from video marketing reached over $27 billion. Video as spend has already crossed over $50 billion as of 2022 and this will only go up.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Digital Remedy

JANUARY 11, 2024

In the arena where traditional broadcasters like NBC and CBS stand toe-to-toe with streaming giants like Netflix and Hulu, the advertising playbook is largely being rewritten. Flash forward 60 years, and the TV advertising model has largely reinvented itself with the advent of new tech like on-demand, DVRs, TiVo, and streaming services.

Advertising 52

Advertising Audience Pop-Up Affiliates 52

Automatad Inc.

DECEMBER 1, 2023

How to Monetize a Fitness Website Monetizing a fitness website or app is a pivotal strategy for sustaining growth and ensuring the continuous delivery of valuable content or products to the audience. Sponsored Content: Partnering with brands to create sponsored posts, articles, or videos that integrate their products or services.

Affiliates 52

Affiliates Video Ads Ad network Banner 52

Digital Remedy

JULY 31, 2023

In the arena where traditional broadcasters like NBC and CBS stand toe-to-toe with streaming giants like Netflix and Hulu, the advertising playbook is largely being rewritten. Flash forward 60 years, and the TV advertising model has largely reinvented itself with the advent of new tech like on-demand, DVRs, TiVo, and streaming services.

Advertising 52

Advertising Audience Pop-Up Affiliates 52

RevX

MARCH 31, 2022

In fact, mobile programmatic video advertisements accounted for almost 87% of all mobile video ads in 2021 , indicating the huge potential of this advertising channel. In fact, mobile programmatic video advertisements accounted for almost 87% of all mobile video ads in 2021 , indicating the huge potential of this advertising channel.

Mobile Ads 52

Mobile Ads Demand Side Platform Non-Profit Ad Space 52

VideoWeek

JUNE 23, 2023

In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. The CNIL’s decision has been reviewed by all other European data controllers, and all agree with the decision.

GDPR 52

GDPR Cookies Ad Tech Agency 52

Single Grain

JULY 19, 2023

As any savvy marketer knows, the social media landscape is constantly changing. The advertising tactics you used in previous years may not generate the same level of leads and conversions today. Even though the future of TikTok is unclear, the app has still experienced a 73% increase in American users.

Media 73

Media Advertising A/B Testing Education 73

Monetize More

JUNE 26, 2023

Data privacy and responsible ad practices are top of mind for many internet users today. When you visit a website or app that participates in the TCF, you’ll be asked to consent to how your information can be used to show ads. As one of the largest digital advertising companies, Google takes this seriously. The choice is yours.

ROI 52

ROI Ad network Ad Tech Conversion 52

Single Grain

MARCH 16, 2020

Previously, brands primarily thought about how to raise the overall brand awareness among masses; today, the focus is shifting towards one-to-one communication. You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. What does this all mean?

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Digiday

NOVEMBER 20, 2022

This is the fourth part of a research series on the most popular emerging technologies. The series follows up on a report Digiday produced five years ago to discover how technologies previously reported on have evolved and to explore new technologies that have since emerged, including blockchain and robotics.

Marketing 65

Marketing Retail Ad Targeting Conversion 65

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. This post was expanded and updated with new digital marketing trends as of July 2019. Marketing is all about testing, which is why SEO A/B split testing tops our list for 2019. .

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. This post was expanded and updated with new digital marketing trends as of July 2019. Get A Free Consultation. 1) Artificial Intelligence. Or at least the world’s simpler jobs.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

DECEMBER 6, 2019

Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. After all, if your business has any intention of remaining competitive in today's online landscape, you must adapt to the rapidly evolving changes in digital marketing. And why wouldn’t they be?

Marketing 145

Marketing SEO Conversion Audience 145