InMobi

FEBRUARY 21, 2022

Brands today must rise to the expectations of consumers while respecting privacy. This article first appeared on The Drum Over the last two years, advertisers across the globe have been trying to formulate a new playbook to keep pace with the dramatic changes observed in the consumer landscape.

Entertainment 52

Entertainment Audience Media Advertising 52

InMobi

JANUARY 4, 2017

This yearbook captures 2016’s key mobile advertising developments, changes in the industry and highlights how these changes will shape the coming year. Additionally, marketers around the world allocated 24% of their digital ad spend to mobile video [1] , confirming that ad dollars follow user behaviour.

Retargeting 52

Retargeting Video Ads Conversion Advertising 52

Basis

MAY 24, 2022

As remote workers continue to shift between personal and professional activity while on the clock, a new report shows that the rise of the “workday consumer” is creating even more touchpoints during the average buying journey. TikTok Insights: Connecting with Mobile Gamers [:05]. Skai Quarterly Trends Report: Q1 2022 [:09].

Brand Awareness 52

Brand Awareness Entertainment Audience Retail 52

InMobi

OCTOBER 11, 2019

Why have legacy brands been hesitant to invest in any advertising and marketing on mobile devices? Largely, it was because they didn’t have a way to really measure and quantify the impact of mobile on the path to purchase. The mobile consumer is simply too big to ignore. Luckily, mobile marketing attribution has caught up.

Marketing 52

Marketing Mobile Ads Mobile Search Brand Awareness 52

InMobi

AUGUST 15, 2020

How are marketers staying on top of their game due to these transitions? Well, our survey of the top digital marketing leaders from Southeast Asia and India brings forth interesting facts in Marketing in The New Normal Report. COVID-19 has caused a major shift in the way consumers think, feel, and act. Acquiring new customers 2.

Marketing 52

Marketing Brand Awareness Mobile Ads ROI 52

Digiday

DECEMBER 11, 2022

In a year that’s seen the major agency holding companies continue to deliver strong quarterly results despite economic headwinds, it’s the relative newcomers that are looking the best. The following conversation has been edited for clarity and space. Who do you see as your competitive set? So our competitive set for all three is probably Accenture.

Media 63

Media Mobile Ads Brand Lift Agency 63

Digiday

DECEMBER 11, 2022

In a year that’s seen the major agency holding companies continue to deliver strong quarterly results despite economic headwinds, it’s the relative newcomers that are looking the best. The following conversation has been edited for clarity and space. Who do you see as your competitive set? So our competitive set for all three is probably Accenture.

Media 63

Media Mobile Ads Brand Lift Agency 63

VideoWeek

AUGUST 5, 2022

The roll-out will begin in markets already carrying HBO Max (the US and Latin America) before reaching Europe and Asia Pacific in 2024. In this week’s Week in Review: HBO Max will be shuttered to make way for a new combined streaming service, WPP raises its revenue forecast for 2022, and RTL sees continued success in streaming.

Demand Side Platform 98

Demand Side Platform Agency Non-Profit Media 98

InMobi

APRIL 24, 2020

Welcome to our first ever edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. And, in 2019, Asia Pacific accounted for 40% of the market, followed by 26% in North America.

Pop-Up 52

Pop-Up Audience Conversion Advertising 52

VideoWeek

JANUARY 5, 2024

In this week’s Week in Review: GroupM launches a new streaming ad format initiative, VideoAmp lays off twenty percent of its staff, and DPG Media buys RTL Nederland. This new leadership team will be tasked with establishing VideoAmp’s metrics as a trading currency in US TV advertising.

Media 52

Media Cookies Entertainment Agency 52

VideoWeek

JUNE 10, 2022

In this week’s Week in Review: DAZN is scaling back its UK operations, Facebook hesitates on renewing contracts with news publishers, and Google writes to Canadian MPs over legislation that could “ break” its search engine. Top Stories. DAZN Cuts UK Workforce, Renews Extreme E Contract. Facebook Cools on News Contracts.

Non-Profit 52

Non-Profit Machine Learning Media Agency 52

InMobi

NOVEMBER 22, 2022

With a slew of different cultures, ethnicities, and identities, Southeast Asia (SEA) is a heritage-rich region that celebrates diverse festivals during the last few months of the year. From Stocking Up to Saving More As inflation hits the markets, Southeast Asians prefer to stock up during hot deals.

Audience 52

Audience Conversion Marketing 52

InMobi

FEBRUARY 17, 2021

And in this global village, there was one dominant device that changed the ways brands and consumers connect, interact and unite - mobile. 4 trillion hours on mobile in 2020, averaging 4.2 4 trillion hours on mobile in 2020, averaging 4.2 2020 was an unprecedented year for marketers, brands, and consumers across the world.

Demand Side Platform 52

Demand Side Platform Entertainment Cookies Marketing 52