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The Era of Mobile Marketing Maturity for Brands

InMobi

As a result, brands are reprioritizing their strategies to meet the shifting preferences of consumers. However, the struggle to achieve digital marketing maturity to meet the ever-changing needs of the consumer is real and imperative for marketers.

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Mobile marketing maturity: How QSR brands can bridge the gap

InMobi

A few QSR chains were able to buck this trend, however, as demand in takeout and delivery increased, forcing these brands to undergo a long-awaited digital transformation. A few QSR chains were able to buck this trend, however, as demand in takeout and delivery increased, forcing these brands to undergo a long-awaited digital transformation.

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2022’s First Building Resilient Brands Summit

InMobi

InMobi launched this year’s first Building Resilient Brands summit – The Indisputable Magic of Mobile, India, 2022 , as a virtual free-for-all event. Read on to learn the top success strategies to ace the marketing game in the months to come. Watch the full session here. ” Watch the full session here. .”

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2021 India Mobile Marketing Handbook: Marketing in the Era of Mobile

InMobi

As marketers pivoted through the challenges of the pandemic, one truth has emerged, the critical role mobile plays in seamlessly connecting consumers and marketers during unprecedented times. InMobi launches the 2021 Mobile Handbook to examine the year that was and discussing the year ahead. Indians generated 1.8

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Building Resilient Brands: 2022 India Mobile Marketing Handbook

InMobi

Without a shadow of a doubt, we can say that the Indian advertising ecosystem is heralding into a new era. With the pandemic having accelerated the digital revolution, expectations across the board – be it from consumers, brands, agencies, or media owners – are at an all-time high. Download the handbook now.

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The future of data management platforms in the era of CDPs

Martech

We were one of the first DMPs coming to market in 2011.” The answer was that the demand for the kind of functionality that has historically lived within a DMP would persist: “Such as access to third-party data, built-in analytics, modeling capabilities, and really mature pipes into the adtech ecosystem,” Theriault explained.

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BeReal still has potential for advertisers, but its hype period is well and truly over

Digiday

BeReal isn’t just losing steam with users, it’s now losing steam with marketers and creators too. That’s not to say BeReal has entered its flop era. It is, however, already clear that marketers are well past the apex of the hype cycle. million in February, according to data from Apptopia, a real-time mobile app insights company.