Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. The buy side, sell side, and their tech partners are testing different approaches to build a privacy-first advertising ecosystem that reaches the right audiences. What Does the End of Third-Party Cookies Mean For Ad Tech?

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Ad Monsters

FEBRUARY 12, 2024

Shay Brog, CEO, Burt Intelligence, shares five ways publishers can actually use AI to drive user engagement and traffic while simplifying operations. Every tech company will claim to be using AI in its solutions. Here are five ways publishers can actually use AI to drive user engagement and traffic while simplifying operations.

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Ad Monsters

APRIL 10, 2024

As the streaming era changes TV consumption, AMC Networks adapts by focusing on high-quality content and innovative ad tech solutions. In response, AMC developed a streaming distribution system to complement cable and an ad tech system to provide media buyers with automation, targeted data, and ROI.

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Ad Monsters

APRIL 16, 2024

New York, NY (April 16, 2024)— AdExchanger and AdMonsters are pleased to announce the honorees for the 2024 Top Women in Media & Ad Tech Awards, recognizing an elite group of women for their contributions and lasting impact on their brands, organizations and markets. These are the Industry Impact Award and the Catalyst Award.

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Admixer

APRIL 19, 2024

Artificial intelligence (AI) is fueling a revolution in advertising technology (ad tech). The integration of AI-driven solutions is fundamentally altering industry practices.

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Playwire

DECEMBER 25, 2023

Key Points Embrace Bid Shading and Traffic Shaping : These strategies refine the ad buying process for efficiency and quality, benefiting both advertisers and publishers while streamlining the digital ad ecosystem.

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Ad Monsters

APRIL 15, 2024

Overloading users with excessive or annoying ads can push them towards ad blockers, while too few ads might lead to a dip in revenue. eyeo’s ad filtering technology is key to achieving an ideal equilibrium, ensuring both user satisfaction and effective ad monetization. WITH THE SUPPORT OF eyeo fair.

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Ad Monsters

DECEMBER 5, 2023

This year’s hot topics covered plenty of ground—the Privacy Sandbox, MediaMath Bankruptcy, big tech—but where does that leave us for 2024? This year, the ad tech industry tea was piping hot. For the most part, ad spend is on a steady rise. Of course, the Privacy Sandbox is not the only solution.

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Ad Monsters

DECEMBER 28, 2022

As app developers juggle an ever-increasing list of considerations — such as the user experience, revenue goals, multiple types of demand sources, and more — the importance of reliable and flexible mediation tech is more important than ever. . At its core, ad mediation seeks to optimize ad revenue. Let’s dive in. .

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Ad Monsters

JANUARY 11, 2024

For far too long, the advertising ecosystem has known that news publishers are major causalities in the war against disinformation. With the move away from direct sales to a mostly programmatic ecosystem, it’s been a hard road for premium news publishers these past few years. Now, there are some statistics to back that up.

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Martech

FEBRUARY 7, 2024

As currently consituted, Google Privacy Sandbox faces multiple challenges, said IAB Tech Lab in a new report. The report is a “fit gap analysis” designed to provide the industry with an understanding of how Google’s proposed solution will support the most basic and common use cases. How has it been for you?

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Martech Series

JULY 29, 2022

Beyond the shadow of tech giants, several companies are leading the charge toward a cookieless future. Rather than allowing Big Tech to determine the timeline, these companies have acknowledged the benefit of different targeting solutions to reach and engage consumers consensually across different devices.

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VideoWeek

APRIL 22, 2024

Since then however, with no one solution having established itself at the top of the pile, most have started talking about themselves as one part of a portfolio approach. Not so with Utiq, the identity solution created by four of Europe’s biggest telcos : Vodafone, Deutsche Telekom, Orange, and Telefónica.

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Playwire

MARCH 1, 2023

Key Points If you know nothing about ad tech, Google AdSense is a great way to learn the basics of ad monetization. AdSense is simple, easy to implement, and effective for unlocking immediate ad revenue, but publishers who are serious about ad monetization will ultimately need to upgrade to a more advanced solution.

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VideoWeek

APRIL 25, 2024

VideoWeek spoke with leaders from across the industry to hear their views: Belle Cartwright, Global Tech Acceleration Lead, EssenceMediacom Is this good news for advertisers and publishers? Advertisers and publishers need confidence that they can continue to realise value from cookieless media solutions. Yes, it is.

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Ad Monsters

APRIL 8, 2024

A 2023 EMARKETER survey reported that 50 – 90% of industries hadn’t yet invested in non-cookie programmatic ads. The IAB Tech Lab found few use cases viable in the Sandbox. With no one-size-fits-all solution, marketers need a strategic approach. With no one-size-fits-all solution, marketers need a strategic approach.

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Ad Monsters

APRIL 23, 2024

Last week, Yahoo introduced two innovative CTV solutions to enhance advertisers’ experience in CTV. But before diving into that, let’s explore how Yahoo’s Identity Solutions are expanding into CTV. Since chatting with Elizabeth Herbst-Brady in October, everyone has been talking about Yahoo’s DSP nonstop.

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Ad Monsters

JANUARY 4, 2024

AdMonsters spoke with five industry experts across the ad tech spectrum who dated to take a deep look into the crystal ball with us to share some privacy predictions for 2024. Is the ad tech industry ready to slay this dragon and thrive in a privacy-compliant world? In 2024, users’ data is under lock and key.

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VideoWeek

FEBRUARY 5, 2024

targeting and measuring ads), the regulator outlined 38 specific concerns. This isn’t a comprehensive list – these flags only cover the potential impact on the digital advertising ecosystem and on publishers and advertisers. That’s Google’s take, at least.

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Ad Monsters

MAY 6, 2023

Buy-side, sell-side, and every other nook and cranny of the ad tech ecosystem raised alarm bells a few years ago when Google first announced the annihilation of the third-party tracking cookie. And ever since, the tech behemoth has continually delayed the cutoff date, with the latest now the midpoint of 2024.

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Ad Monsters

FEBRUARY 9, 2024

We spoke with Michael Schoen, EVP and Head of TruAudience marketing solutions at TransUnion about the company’s new identity resolution product, how they’re building the future of addressability, and how it can benefit advertisers and publishers alike. Marketers who don’t have both aren’t likely to meet their KPIs.

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Ad Monsters

FEBRUARY 23, 2024

As the industry moves away from the use of third-party tracking cookies, there are several solutions taking shape to help target users while keeping their information secure. One of those solutions is alt IDs, which tend to befuddle even the most seasoned players. Big changes are happening in the ad tech industry.

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Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you.

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Martech

MARCH 7, 2024

The latest steps back have featured an evaluation of the proposed Privacy Sandbox protocols by the IAB Tech Lab. We spoke with a number of interested parties, including the IAB Tech Lab, some of them on background, to figure out the lay of the land. Deprecation has been postponed again and again. Remember FLoC ? It was not friendly.

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Ad Tech Daily

MARCH 1, 2023

MonetizeMore’s ad optimization arsenal grows with Advanced Ads acquisition, headed for exponential growth and crossing the $100M ARR mark this year. Vancouver, BC.

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VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 This strong ad revenue in turn came from both linear TV, which grew by 4.4 Top Stories TF1 Reports 6.6

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Ad Monsters

MAY 15, 2023

While celebrating the rich histories of diverse communities should be a year round commitment, AdMonsters wanted to celebrate the AAPI persons in the ad tech and digital media communities who are innovating and evolving the industry. Programmatic roles are often measured by short-term revenue targets.

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Digiday

APRIL 16, 2024

For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced in-scene advertising to insert its brands into influencer video content. PepsiCo beverage brands Starry and bubly worked with AI tech company Rembrand to appear in creator videos in a programmatic and non-interruptive way.

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Ad Monsters

MARCH 25, 2024

In the high-stakes world of ad tech, strategic mergers and acquisitions can redefine the ecosystem. The union of Aditude’s ad ops technology prowess with CPMStar’s dominant position in the gaming world presents an intriguing blend of capabilities and market opportunities.

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Exchange Wire

SEPTEMBER 5, 2023

AlgoriX, a global media and ad tech leader, is set to unveil a new Prebid SaaS solution at the prestigious Digital Marketing Expo and Conference (DMEXCO) 2023. With this solution, AlgoriX aims to give publishers and advertisers fresh ways to [.]

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AdPushup

NOVEMBER 15, 2022

Digital and programmatic advertising models have enhanced website monetization capabilities for publishers. Today, publishers can leverage solutions such as header bidding, ad refresh, ad recover to earn higher revenue. More and more metrics are being introduced to accurately [.].

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PubMatic

FEBRUARY 8, 2023

The digital advertising industry has long had an imbalance of power between Big Tech and its walled gardens, and publishers and their ad inventory. Next, publishers must enable standardization. This allows marketers to access publishers’ first-party data in a privacy-friendly manner.

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Ad Monsters

NOVEMBER 29, 2023

There’s been tons of chatter in the industry at large about signal loss, but what does signal loss mean to the ecosystem, specifically publishers? For better or worse, Publishers are always left bearing the brunt of industry shifts. From his perspective, the onus has been on publishers to solve for innovation.

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illumin

MARCH 28, 2024

Publishers have been struggling to tread water for decades, kicked off by adjusting to the move to digital and finding new revenue streams on the internet. Now they must adjust to the evolving needs of consumers, making relying solely on ad revenue impossible – are audience-pay models the answer? Audience-pay models aren’t new.

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Ad Monsters

OCTOBER 1, 2022

Privacy regulations are affecting this and third-party cookie depreciation is affecting that, but the reality is that the ad tech industry is going through a drastic evolution. So much so, that it could be a bit of information overload for the ad tech newbie or veteran. What are the different ID solutions? .

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Ad Monsters

APRIL 4, 2023

Publishers on long-tail sites face several challenges related to addressability, including the difficulty of attracting advertisers to their sites due to the lack of addressable data, lower advertising rates, and data privacy regulation challenges. How can publishers address this hesitation and better gain consumer trust?

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Ad Monsters

DECEMBER 16, 2022

The ad tech industry is constantly evolving. Global regulators, the US government and big tech stepped up to change all of that, and publishers and advertisers started taking initiative to make drastic changes. . What are the Top 10 Alternative ID Solutions and How Should You Use Them? . Read more. .

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