Digital Remedy

OCTOBER 2, 2023

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. Brand Authenticity: Tailoring your marketing messages to suit the local culture or needs can make your brand more relatable and trustworthy.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

Ad Monsters

JANUARY 4, 2024

I n the years that followed we’ve seen the rise of solutions meant to replace the third-party cookie, including myriad universal IDs, seller-defined audiences, retail media, AI-driven contextual targeting, data clean rooms, and so on. No one has consolidated around a replacement solution. We won’t crash and burn.”

Cookies 110

Cookies Agency Retail Advertising 110

AdExchanger

APRIL 12, 2023

True Classic is a dyed-in-the-wool performance marketer. The casual menswear brand is completely “solution-agnostic,” according to its president, Ben Yahalom. The post Men’s Apparel Brand True Classic Takes A Mathematical Approach To Growth Marketing appeared first on AdExchanger.

Marketing 107

Marketing Advertising 107

MNTN

APRIL 16, 2024

If you’re reading this, you likely already know that Connected TV (CTV) has established itself as a crucial performance marketing channel for marketers. But have you ever wondered which verticals perform best on CTV? No matter your industry, here are some ways to optimize your performance on the platform.

Fashion 52

Fashion Education Impressions Audience 52

Digital Remedy

JANUARY 12, 2024

In the words below, you’ll learn how to navigate the intricate world of YouTube TV advertising and uncover the strategies, techniques, and insights that will empower your brand to connect with your audience and leave a lasting impression. Using Ad Metrics to Improve Your Performance In the world of performance marketing, data is king.

Advertising 105

Advertising Marketing Click Through Rate Conversion Rate 105

MNTN

FEBRUARY 9, 2024

Television advertising refers to the use of commercial television spots to promote products, services, or brands to a broad audience. For most successful brands, TV advertising is a critical part of their wider marketing strategy. Importance of TV Advertising A brand’s presence on TV can provide a big boost in credibility.

Advertising 98

Advertising Marketing Retargeting CPA 98

Martech

MAY 6, 2024

In response, many increasingly support marketing solutions that are both privacy-compliant and backed by AI. These solutions — including Google Analytics 4 (GA4), consent mode and enhanced conversions — provide marketers with tools and features that help us reshape our strategies to become more privacy-centric.

Cookies 123

Cookies Conversion Rate Conversion Marketing 123

Martech

OCTOBER 12, 2023

In the old world of TV advertising, accurate attribution was all but mythological, so much so that many marketers seem to be under the impression that the same is true for newer solutions like connected TV. Without dependable attribution, brands can’t accurately measure the success of their campaigns.

Conversion 127

Conversion Impressions Marketing Media 127

Exchange Wire

APRIL 16, 2024

Pixability, a leader in AI-driven contextual targeting, brand suitability, and performance on YouTube and CTV, today (April 16th, 2024) announced a partnership with Cedara, the Carbon Intelligence Platform. The partnership is focused on reducing carbon emissions from YouTube ad campaigns [.]

Agency 64

Agency 64

MNTN

JANUARY 11, 2024

And while of course we’re biased that our own solution is the best (especially since we’re always working to optimize it), our platform also offers some real, objective advantages over the competition. Advertisers are turning to CTV to make a meaningful investment in their performance goals — with the data to back it up.

Brand Awareness 52

Brand Awareness Audience Advertising Marketing 52

Ad Monsters

MAY 1, 2024

According to Eli Heath, Head of Identity at Lotame, this underscores advertisers’ need to explore alternative strategies to ensure brand safety and ad quality through data curation. Campaign performance informs media spend. Our curated PMPs are optimized using supply-side signals to deliver improved campaign performance.

Viewability 59

Viewability Machine Learning CPC Ad Server 59

Martech

APRIL 9, 2024

It is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. Brands, agencies, and publishers are planning to grow their first party data-sets at a rate almost double two years ago (71% vs. 41%).

Cookies 114

Cookies Advertising GDPR MarTech 114

Digital Remedy

NOVEMBER 30, 2023

Between pressing supply chain challenges, shifting shopper preferences, and steadfast competition—more brands than ever are looking to stay top of mind when the average consumer reaches for their wallet, both in stores and online. Factor in the classic law of supply and demand, and CPG brands are feeling the heat.

Food 105

Food Retail Shipping Audience 105

Martech

JANUARY 23, 2024

Much of the growth is driven by large consumer brands. Each of these broad areas account for approximately one-third each of martech spend: Brand strategy (resource and performance management). Brand experience (experience delivery and automation). Click here to take the survey Data solutions. B2C budgets.

MarTech 110

MarTech Marketing 110

PubMatic

MARCH 24, 2023

PubMatic has signed an exclusive agreement with fluct, a monetization partner for mobile app publishers, to provide its leading independent wrapper solution, OpenWrap SDK to mobile publishers in Japan. It also enables delivery of premium budgets from brand advertisers around the world.

Viewability 107

Viewability Ad Exchange Advertising Ad Tech 107

MNTN

FEBRUARY 14, 2024

With so many brands unveiling their newest ad creative during the Big Game, it’s a great way to start the year. With the necessary channels in place, advertisers are exploring how to make the most out of both performance and brand marketing in 2024. But it’s still just that: the beginning.

Marketing 52

Marketing A/B Testing Audience ROI 52

Martech

OCTOBER 23, 2023

In a report by The Harris Poll on the 2023 State of Social Media , the most pertinent business priorities in today’s economic environment include: Building brand reputation and loyalty Gaining a deeper understanding of customers Improving competitive positioning Moving forward with reduced budgets and predicting future trends.

Media 120

Media Education Brand Awareness Audience 120

Martech Series

JANUARY 17, 2023

Optimizes performance and reduces cost for brands powering unique digital commerce experiences with Composable Commerce. Elastic Path , the leader of the Composable Commerce Movement, is launching Composable Frontend, a solution that makes building frontends faster and easier.

Retail 87

Retail MarTech Marketing 87

Martech

MAY 2, 2024

Tealium’s Tealium for AI is a suite of customer data collection, management and activation solutions. Toast’s Digital Storefront and Marketing Suite lets restaurants create email marketing campaigns aligned with brand and marketing goals. It also automates marketing campaigns based on guest data.

MarTech 100

MarTech Retargeting Audience Impressions 100

Digiday

NOVEMBER 14, 2023

Marketers are racing to help brands better understand the opportunities in gaming, and a new player has officially joined the scramble. Marketing technology firm Livewire today has launched Gameview, an ad tech platform that it describes as an all-in-one solution for advertisers hoping to reach gamers.

MarTech 84

MarTech Data Management Platform Advertising Ad Tech 84

Martech

AUGUST 31, 2023

Specifically, sales professionals get simplified performance insights and analysis; revenue operation leaders can optimize pay-for-performance and design motivating compensation plans. Dig deeper: New genAI marketing solution rolled out on Google Cloud Get MarTech! In your inbox. Business email address Subscribe Processing.

MarTech 120

MarTech Finance Conversion Audience 120

Martech

DECEMBER 7, 2023

Put them together and you get some nerve-wracking brand safety issues. Now, this week’s AI-powered martech releases: Yahoo Advertising’s Yahoo Blueprint is a central AI suite for optimizing campaign performance. Zoovu’s Advisor Studio is a generative AI solution for personalized product discovery and customer assistance.

MarTech 113

MarTech Conversion Audience Marketing 113

MNTN

NOVEMBER 3, 2023

Brands Act Their Age — And Advertising Trends Follow Financial analyst Brian Weiser suggests that trends like those documented by Ad Age are heavily influenced by when those “biggest” companies are founded. With Streaming Ads, Brands Get TV Plus Performance Newer businesses are indeed approaching their creative and marketing mix differently.

Advertising 98

Advertising Media Audience Marketing 98

Basis

FEBRUARY 28, 2024

This month, Alana Putterman, Group VP of Social Media Investment, and Alyssa Theo, VP of Search Media Solutions, compiled all the latest news, trends, and resources that advertising pros need to know. What’s new in the realms of paid search and social media? year-over-year, with e-commerce sales totaling $12.4 billion on Cyber Monday.

Machine Learning 84

Machine Learning Cookies Conversion Media 84

Ad Tech Daily

MARCH 20, 2023

— Digital Media Solutions, Inc. NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals, today announced that it has entered into an agreement to acquire the HomeQuote.io

Ad network 79

Ad network Media Ad Tech Advertising 79

Exchange Wire

SEPTEMBER 7, 2023

Adlook, a next-generation brand growth platform powered by Deep Learning, and Adsquare, global location intelligence platform, are proud to announce their partnership. The collaboration provides advertisers with a comprehensive solution that guarantees performance and enhances brand growth.

Advertising 64

Advertising 64

Martech

AUGUST 29, 2023

And when the most valuable insights come from finding an optimal combination of message, audience and timing, we have to work in new ways to flex the creative messaging to yield optimal brand performance and sales. Media reports have always offered minimal insights into the role of creative performance.

Audience 98

Audience A/B Testing Agency Media 98

Exchange Wire

SEPTEMBER 25, 2023

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced the integration of HUMAN Security, Inc.'s s MediaGuard solution. This integration enables LoopMe to scale their Connected TV (CTV) marketplace providing platforms confidence that [.]

Advertising 74

Advertising 74

MNTN

MARCH 29, 2024

For years, Connected TV has been an easy layup for performance marketers looking to harness the power of television. Director of Content and Research at MNTN, recently joined eMarketer to discuss the latest CTV innovations and successful strategies that brands can use to get a leg up on their competitors. Tim Edmundson, Sr.

A/B Testing 52

A/B Testing Audience Conversion Marketing 52

MNTN

MAY 5, 2023

The ad industry’s event of the year is in full swing, as brands open up their wallets to snap up some deals—and we’re talking about some generous discounts. Yes, advertisers generate massive value from these upfront ad buys, but can you really know how valuable your campaigns are without a performance strategy up your sleeve, too?

Conversion Rate 98

Conversion Rate Pop-Up Brand Awareness Conversion 98

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. By taking advantage of these content opportunities, your brand will be front-and-center when your prospect is looking for an answer online.

Marketing 133

Marketing SEO Machine Learning Audience 133

Martech Series

SEPTEMBER 16, 2022

Ada, on a mission to help the world’s most innovative brands automate their most valuable interactions, announced its inclusion within Forrester’s latest conversational AI industry report, The Forrester New Wave : Conversation Automation Solutions, Q3 2022. Ada recently unveiled several key updates to its platform.

Conversion 86

Conversion Machine Learning MarTech Audience 86

Ad Monsters

APRIL 25, 2024

Still, giving publishers and advertisers more time to test post-cookie and privacy-centric solutions is a good thing. Marketers are hopeful for a solution that respects user privacy without sacrificing precision in messaging. Without the guarantee of interoperability, so-called alternative solutions will likely not work either.

Cookies 100

Cookies Ad Tech A/B Testing CPM 100

Basis

JANUARY 26, 2024

Of course, advertising industry professionals are no strangers to goal setting, strategy development, and performance measurement. There are many solutions and approaches to addressing a cookieless future , and marketers will remain a step ahead if they have data-driven learnings to minimize the impact.

Advertising 77

Advertising Marketing Cookies Impressions 77

Martech Series

JUNE 13, 2022

New solution helps DTC brands better address current market challenges to grow their business. Direct-to-Consumer (DTC) brands now have a solution to help them better address recent market headwinds and continue to grow their Shopify business. Thrasio Head of Direct to Consumer Matt Pacheco.

eCommerce 94

eCommerce Audience MarTech Media 94

Martech

MARCH 29, 2022

Mobile analytics provider data.ai, formerly App Annie, has announced the release of two new app-related solutions, App IQ and IAP (in-app purchase) SKU. The aim is to help brands maximize revenue opportunities by giving them an opportunity to benchmark themselves against competitors. A taxonomy for the app world. Why we care.

MarTech 97

MarTech Marketing Advertising 97

Ad Monsters

JULY 15, 2022

That’s why it’s really important to weed out issues with old and irrelevant content, broken links, outdated branding, readability, and anything else stopping visitors dead in their tracks. A seamless, engaging UX drives revenue and increases brand loyalty. Resulting in better-performing content from the get-go.

SEO 90

SEO Conversion ROI Cookies 90