MNTN

MARCH 29, 2024

Connected TV advertising is about to break a new record high, but do advertisers really have to pick sides in the social vs. CTV debate? But they also warn that the channel will still face some pretty steep competition from social and its short-form video formats this year. Tim Edmundson (Sr.

Video Ads 98

Video Ads Audience Conversion Rate Ad Exchange 98

The Ad Tech Blog

MARCH 17, 2024

The AI era represents a significant pivot in how advertisers, marketers, and tech moguls navigate the ever-evolving landscape of user data and how they use it to promote ads. Understanding the link of AI and Data Privacy in Advertising AI’s ability to parse vast datasets for insights has transformed how we target ads.

Advertising 130

Advertising GDPR Cookies Audience 130

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. And for consumers with money to spend, there are new ways to shop through social commerce. Here are some ways that marketers will leverage social media in 2024.

Audience 138

Audience eCommerce Entertainment Media 138

Martech

APRIL 11, 2024

Its stack included: Advertising & Promotion Content & Experience Social & Relationships Commerce & Sales Data Management One drawback is that Perplexity’s technology recommendation was more high-level than the others. For example, CRM was bundled under Social & Relationships.

Public Relations 113

Public Relations MarTech Retail Marketing 113

Digiday

APRIL 21, 2024

If X has its way, 2024 will be the year it hits the long, twisted trail back to advertiser land. Sure, marketers have heard this song before, especially since the social network fell into the eccentric billionaire Elon Musk’s lap about 18 months ago. Continue reading this article on digiday.com.

Advertising 86

Advertising Media Marketing 86

Martech

MARCH 7, 2024

It uses GenAI to autonomously generate highly contextual and natural conversational responses to customer inquiries from frequently asked questions uploaded to Talkdesk Knowledge Management. Once the campaigns are set up and approved, it can publish the restaurant’s campaign across email and social media channels. Get MarTech!

MarTech 92

MarTech Conversion Communications Media 92

Martech

OCTOBER 4, 2023

Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed.

Ad Space 122

Ad Space Audience MarTech Advertising 122

Digiday

APRIL 21, 2024

To boost its efforts around brand safety, IPG is adding more tools for identifying harmful content while also helping advertisers avoid appearing near it. One way is through an expanded partnership with Zefr, a brand-safety startup that tracks content across Facebook, Instagram and TikTok.

Media 82

Media Advertising Marketing 82

illumin

JANUARY 12, 2024

There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. In fact, social media strategy ideally falls within a broader programmatic strategy, taking advantage of better targeting. In 2019 , 56.3% of total programmatic ad spend.

Demand Side Platform 105

Demand Side Platform Ad Space Display Advertising Ad Inventory 105

AdvertiseMint

JULY 14, 2023

Getting a social media marketing service is a good way to do this. This blog post discusses using social media marketing services to give your business an advantage over other companies! Read on as we cover the following: What Is a Social Media Marketing Service? So, social media provides great marketing opportunities.

Media 98

Media Marketing SEO Impressions 98

Basis

FEBRUARY 28, 2024

What’s new in the realms of paid search and social media? This month, Alana Putterman, Group VP of Social Media Investment, and Alyssa Theo, VP of Search Media Solutions, compiled all the latest news, trends, and resources that advertising pros need to know. year-over-year, with e-commerce sales totaling $12.4

Machine Learning 84

Machine Learning Cookies Conversion Media 84

Martech

FEBRUARY 13, 2024

Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. B2B brands like Salesforce also listen closely to social media.) Here are the top hashtags used by social media marketers from Jan 1 through Feb 13, 2024, according to Sprinklr.

Marketing 123

Marketing Entertainment MarTech Media 123

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Seode AI’s Seode.ai

MarTech 90

MarTech Machine Learning SEO CPA 90

Martech Series

OCTOBER 20, 2022

Oktopost , B2B social engagement suite that supports modern data-driven organizations, has successfully completed a System and Organization Controls (SOC) 2 Type II audit. As a result, customers are assured that they can trust Oktopost to provide secure and reliable social media management.

GDPR 93

GDPR Social Advertising MarTech Media 93

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Dig deeper: The B2B CEO’s social media checklist Getting started.

Brand Lift 68

Brand Lift Conversion Rate Retargeting Video Ads 68

Ad Monsters

FEBRUARY 7, 2024

In honor of Black History Month, we spoke with eight Black digital media and advertising professionals to learn from their accomplishments and get a deeper look into the Black experience in the industry. We also asked them what advice they would give themselves in retrospect on their impressive careers. She helps companies in the U.S.

Ad Tech 106

Ad Tech Media Agency Audience 106

VideoWeek

APRIL 23, 2024

CTV spending surged in the UK last year, according to the latest IAB Digital Adspend report, as advertisers look to invest in cookieless environments. percent, revealing the appetite among advertisers to capitalise on growing engagement in online entertainment, and its associated digital ad formats. billion in 2023. billion in 2023.

Cookies 59

Cookies Advertising Entertainment Retail 59

Martech

DECEMBER 7, 2023

These platforms hold a distinctive position as hubs where social and search seamlessly intersect and provide advertisers with a roadmap to leverage unique features for effective performance campaigns. Identify different targeting options that allow advertisers to become part of these conversations.

Conversion 106

Conversion CPC Advertising MarTech 106

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

MarTech 104

MarTech ROI Marketing Media 104

Ad Monsters

MAY 1, 2024

As AI integration deepens into advertising and revenue operations, experts emphasize that human oversight remains pivotal despite enhancements to efficiency and automation in routine tasks. On the newest season of Netflix’s social media reality show The Circle, the hosts surprised contestants with the appearance of an AI persona, Max.

Ad Ops 105

Ad Ops Machine Learning Ad Tech Communications 105

VideoWeek

MARCH 4, 2024

2024 is shaping up to be an interesting year for social media advertising. Though Meta continues to dominate a large chunk of social spending, the rise of TikTok points towards long-term gains for the short-form platform.

Media 69

Media Advertising Cookies Social Advertising 69

Martech Series

FEBRUARY 19, 2023

Pegasus Intelligence and SOLV Technology Partnership Brings Mass Messaging Using Internet Advertising to Any Geolocation in the UAE and GCC. Account holders can reach the audiences they need to without the audience being connected, logged on, or subscribed to social media accounts. Matt Harty, CEO, SOLV Technology Pte.

Advertising 94

Advertising Audience Media MarTech 94

Martech

SEPTEMBER 5, 2023

A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. Social media marketing is the most popular digital marketing strategy, with 61% of B2B marketing budgets including allocations for it. The report is based on a survey of 230 B2B marketing managers.

Marketing 119

Marketing MarTech Audience Media 119

Digiday

AUGUST 30, 2023

The generative artificial intelligence boom has the advertising industry enamored. Virtual influencers — or computer-generated characters on social media — like digital supermodel Shudu Gram, robot rapper FN Meka and most notably, Lil Miquela, made headlines over their true-to-life characteristics.

Fashion 89

Fashion Retail Agency Media 89

Martech Series

OCTOBER 13, 2022

Oktopost , B2B social engagement suite that supports modern data-driven organizations, announced that they have joined the LinkedIn Marketing Partner Program. Oktopost enables organizations to increase brand visibility, make meaningful connections with customers, and quantify how social media contributes to the company’s bottom line.

Marketing 84

Marketing MarTech Social Advertising Media 84

Martech

APRIL 1, 2024

Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. By displaying ads to these users as they browse other websites or social media platforms, retargeting provides a valuable second chance to engage and convert potential customers. In your inbox.

Retargeting 85

Retargeting Retargeting platforms Conversion Rate Conversion 85

Martech

JANUARY 4, 2023

The Irish data privacy board has imposed a fine of 390 million Euros ($414 million) on Meta over advertising practices that are illegal under European Union law. On the other hand, brands will expect user data to be collected, managed and activated responsibly. Of course, the U.S.

GDPR 134

GDPR Advertising Media MarTech 134

Martech

FEBRUARY 8, 2024

10Web’s AI Ecommerce website builder provides online store creation, optimization and management with artificial intelligence. It’s integrated with WordPress and WooCommerce and provides payment processing, product and order management, AI image and content generation, hosting, tax and shipping options and analytics.

MarTech 83

MarTech Shipping eCommerce Education 83

Monetize More

JUNE 29, 2023

AI is transforming the landscape of AdTech marketing by enabling more personalized, efficient, and effective advertising campaigns. In this article, we’ll explore the impact of AI on AdTech marketing and how it’s changing the game for publishers and advertisers alike. In the realm of customization, AI truly shines.

Machine Learning 97

Machine Learning A/B Testing Header Bidding Cookies 97

Martech

APRIL 3, 2024

Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. Reddit is a social news aggregation, content rating, and discussion website where users post content — links, text posts, images and videos — which can be voted up or down by other members. What is Reddit? billion MAU (est.)

Audience 84

Audience MarTech Video Ads Media 84

Basis

APRIL 30, 2024

In March 2024, US employment across advertising, public relations, and related fields reached an all-time high , with ad agencies accounting for the largest portion of these jobs. However, this job growth doesn’t negate the longstanding challenge of high turnover within the advertising industry, particularly among junior-level employees.

Advertising 78

Advertising Education Agency Public Relations 78

MNTN

JUNE 27, 2022

Social marketers are talented in the art of optimization. While traditionally TV has been an (expensive) upfront commitment that meant you sent your ad off into the wild and let it run its course, Connected TV allows for marketers to optimize throughout the campaign, similar to social channels. A key audience doesn’t convert?

Marketing 98

Marketing Retargeting Social Advertising Audience 98

Basis

FEBRUARY 28, 2024

What’s new in the realms of paid search and social media? This month, Alana Putterman, Group VP of Social Media Investment, and Alyssa Theo, VP of Search Media Solutions, compiled all the latest news, trends, and resources that advertising pros need to know. year-over-year, with e-commerce sales totaling $12.4

Machine Learning 52

Machine Learning Cookies Conversion Media 52

illumin

FEBRUARY 12, 2024

Now the Chiefs have won the Super Bowl, the biggest game of the year for football fans and a prize for advertisers too. After hearing the news she might attend, advertisers and social media marketers quickly got on board, ready to reach (potentially) the broadest audience the Super Bowl has ever seen. And were you right?

Audience 105

Audience Ad Tech Impressions Media 105

Martech

APRIL 24, 2023

As of tomorrow, Microsoft Advertising and “ Smart Campaigns with Multi-platform will no longer support Twitter. ” The move comes four days before the social media platform will begin charging enterprise users at least $42,000 a month to access its API. Almost 90% of Twitter’s revenue in 2021 came from advertising. Why we care.

MarTech 94

MarTech Media Advertising Marketing 94

Martech

MAY 26, 2022

Today, social media management platform Hootsuite announced it has joined TikTok’s Marketing Partner Program. Through the partnership, Hootsuite has launched an integration that allows brands to manage, execute and optimize TikTok content at scale. Read next: Ultimate guide to social media marketing. About 38.5%

Marketing 98

Marketing Education Media MarTech 98

MNTN

APRIL 23, 2024

Rebeccah Bakich, Digital Marketing Manager at MNTN, recently joined Search Engine Land to discuss how search marketers can utilize Connected TV to make a significant impact in their campaigns. As one of the largest buyers of TV advertising, we provide premium inventory to advertisers at competitive rates.

Marketing 52

Marketing Conversion Rate Brand Awareness Conversion 52