article thumbnail

How to balance ROAS, brand safety and suitability in social media advertising

Martech

Brand safety and suitability are just as important, especially on social media. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising.

Media 129
article thumbnail

Everything We Published on AI This Year

Basis

From the explosion of AI-powered advertising tools in the social space, to heightened concerns around brand safety as AI-generated content grows more prevalent on social platforms, to AI-driven targeting for social advertising, learn all about both the opportunities and challenges emerging in the social space thanks to this disruptive technology.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The impact of martech on company value

Martech

When low performers become outperformers, they will likely replace search and social advertising with programmatic ad buying. In this case, search and social advertising offers a relatively cost-effective way to gain (initial) traction and market share. Ecommerce platforms handle both web and mobile app banking services.

MarTech 117
article thumbnail

LHF Restrictions Call for Supersized Creativity on Media Plans

VideoWeek

Social video could even start to look more like TV advertising, according to IAB UK, with 73 percent of all social display ad spend going towards video last year. “Social video ads are perfectly placed to bring brand stories to life in a similar way to traditional TV spots.

Media 52
article thumbnail

Why Mobile Game Developers Are Betting on Brand Ads

PubMatic

Native, in particular, is the primary ad type for e-commerce and social advertisers – two verticals now expanding their media strategies beyond closed platforms. Built for Brands: Formats Gamers Actually Like Not all ads are created equally, and gamers are telling us what works. These formats remain underused.

article thumbnail

The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

As marketing budgets face increased scrutiny and external platforms become more volatile, chief marketing officers are re-evaluating their channel strategies. In this changing landscape, owned media is emerging not as a fallback but as a strategic pillar.

Media 59
article thumbnail

Innovations in Search and Social Advertising

Basis

The update is likely meant to help Google compete for social advertising dollarsGoogle touts Demand Gen campaigns as ideal for social advertisers thanks to the reported trustworthiness of YouTube ads and the fact that consumers frequently use the platform to research products and brands.