VideoWeek

MAY 19, 2023

In this week’s Week in Review: Montana bans TikTok, Google says its Sandbox tools are almost ready, and ad troubles hit Future’s revenues. Ad Revenue Woes Hit Future UK special interest publishing group Future was the latest publisher to report a hit to its revenues in its most recent financial results this week.

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VideoWeek

JULY 18, 2022

In this week’s Week in Review: The DOJ is set to rejects Google’s offer to break up its ad business, DAZN explores an acquisition of Eleven Sports, and Dentsu cuts its ad spend forecast. DOJ Set to Reject Google’s Offer to Split Up its Ad Business. Dentsu Cuts its Ad Spend Forecast for 2022 to 8.7

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Basis

JUNE 21, 2023

of the United States’ total TikTok users, US adults overall spend almost an hour on the platform each day—more than YouTube, Twitter, Snapchat, Facebook, or Instagram! While the idea might sound complicated, marketers are well-versed in the practice of tailoring content to specific platforms (you wouldn’t run an audio ad on CTV, would you?)

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VideoWeek

JANUARY 5, 2024

In this week’s Week in Review: GroupM launches a new streaming ad format initiative, VideoAmp lays off twenty percent of its staff, and DPG Media buys RTL Nederland. The Ad Innovation Accelerator will first launch in North America, and will roll out to other markets later in the year.

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VideoWeek

AUGUST 11, 2023

In this week’s Week in Review: Disney+ plans ads launch in Europe, UM launches a new retail media offering, and digital powers the NYT’s ads business to marginal growth. Disney has said the ads tier will be launched in the UK, Germany, France, Spain, Italy, Switzerland, Norway, Sweden, and Denmark, as well as Canada.

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VideoWeek

OCTOBER 28, 2022

In this week’s Week in Review: Elon Musk completes his takeover of Twitter, ProSieben warns of a difficult ad market over Christmas, and IAB UK reports continued strong digital ad growth in H1. Musk Fires Management and Appeals to Advertisers After Completing Twitter Takeover. Top Stories. billion in H1 2022.

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AdvertiseMint

JULY 24, 2023

Additionally, The United States has the highest TikTok audience, with about 117 million users. Share on other platforms : If you have accounts on other social media sites like Instagram or Twitter, share your TikTok videos there too. There are several types of ads on TikTok. Read more: How much do TikTok ads cost?

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VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. And the addition of video ads will add a big supply of premium inventory to Uber’s catalogue.

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VideoWeek

FEBRUARY 24, 2023

Top Stories AI is Already Helping Win Pitches says WPP’s Mark Read Amid strong industry interest in the potential for AI chatbots like ChatGPT to have a major impact on the ad industry, WPP’s CEO Mark Read says his company’s investment in AI is already helping it to win pitches with clients. Despite adding 1.1

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Adtelligent

JULY 19, 2022

There are several ways of organizing this process that includes various tools to help spread the ads through different channels. Each advertising channel is unique in its way of placing the ad, the type of goals it helps to achieve, the ad formats it supports, and the question of the pricing metrics it employs.

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VideoWeek

MARCH 3, 2023

Apple TV+ Poaches Simulmedia CRO, Suggesting Further Moves into CTV Advertising Apple TV+ has reportedly hired Lauren Fry, CRO of Simulmedia, a TV ad tech company, suggesting that Apple is becoming increasingly serious about its video and CTV advertising ambitions. The company warned that ad revenue will fall 11 percent in Q1 2023. “The

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Digiday

SEPTEMBER 22, 2022

“One of the biggest challenges we’re seeing is being able to show attribution, or return on ad spend, for our KPIs of clients that are buying other media. Like, we had a huge takeover or something.’ I had to work with our ad ops to create a dashboard for our CEO. A lot of retail media networks come into play.

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VideoWeek

FEBRUARY 9, 2024

Barb also published an estimate for the Netflix ad tier for the first time, suggesting 1.45 percent) had access to the ad-supported Netflix service. Snap to Cut 10 Percent of Staff Amid Disappointing Ad Sales Snap plans to cut around 10 percent of staff, the Snapchat owner announced on Monday. million UK homes (6.9 million (6.7

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Basis

JUNE 24, 2022

How travel marketers can respond: Address traveler concerns head on by offering flexible booking and emphasizing this in your ad messaging. Yet, even as the pandemic subsides, travelers expect these policies to remain in place and demand that brands meet them in terms of flexibility. The Social Media Circle is Growing.

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VideoWeek

NOVEMBER 24, 2023

The Week in Tech Nexxen Integrates ACR Data for Audience Planning Nexxen, a CTV-focused ad tech firm, has launched a new set of planning tools based on automatic content recognition (ACR) data. The new capability would therefore allow brands to target ads specifically on YouTube Shorts.

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Kevel

APRIL 19, 2022

But standard ad monetization isn’t working for many publishers anymore. A traditional publisher is a company who makes their money almost entirely from ads, such as media companies, free content producers, and mobile games. And in 2020, digital advertising made up nearly 40% of that ad revenue. What is a traditional publisher?

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VideoWeek

JUNE 17, 2022

In this week’s Week in Review: Roku and Walmart debut QR code-free shoppable ads, Apple buys MLS rights, and Germany’s Bundeskartellamt investigates ATT. Roku and Walmart Debut QR Code-Free Shoppable TV Ads. Roku’s targeting and optimisation tools will be used for ad delivery, while Walmart’s.

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VideoWeek

JANUARY 13, 2023

Netflix is “pleased with the growth” of its new ad tier, worldwide advertising president Jeremi Gorman told Variety’s Entertainment Summit at CES. While currently only serving 15- and 30-second ads, Netflix plans to broaden its offering, introduce single-show sponsorships and add the ability to target ads based on demographic data.

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VideoWeek

OCTOBER 20, 2023

In this week’s Week in Review: ProSieben announced a strategic overhaul, The Telegraph’s sales process kicks off, and M6 uses AI to explain its ad offering. He added that the digital business should offset the TV decline “in two to three years time”. Cé6lia (pronounced Cécilia) is built on OpenAI’s ChatGPT 3.5,

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Brid.tv

NOVEMBER 25, 2022

If you’re looking to monetize your app or website through ads, you should start looking into ad monetization platforms. These platforms enable publishers to access ad demand and sell their inventory seamlessly. hide ] What Is an Ad Monetization Platform? What Is an Ad Monetization Platform? Variety of Ad Units.

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VideoWeek

OCTOBER 14, 2022

In this week’s Week in Review: Netflix with ads gets a launch date, Google faces another big fine next year, and Roku gets into the smart home game. Netflix Announces Price and Measurement Partners for Ad-Supported Tier. “Basic with Ads” will cost £4.99 ad-free offering. Top Stories.

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VideoWeek

JUNE 10, 2022

Comscore has added CTV measurement to its Video Metrix Multi-Platform product in the UK and Spain, expanding to France, Germany and Italy in the coming months. Million on Ads Opposing Antitrust Legislation. The American Data Privacy and Protection Act would also require companies to allow people to opt out of targeted ads.

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VideoWeek

JULY 22, 2022

In this week’s Week in Review: Snap’s Q2 results spark further panic for ad-funded tech, WarnerBros. Discovery’s JV with BT gets regulatory approval, and the latest IPA Bellwether report shows stagnating ad budgets. Snap’s Ad Sales Struggle Amid Slowing Demand. Top Stories. The survey showed that 24.2

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VideoWeek

SEPTEMBER 1, 2023

As of June 2023, Disney+ had 146 million subscribers, with the streaming unit posting a $512 million loss. AdBlock Owner Acquires Revenue Recovery Business Blockthrough Eyeo, the parent company of AdBlock, has acquired Blockthrough, a Canadian firm that works to recover revenues lost through ad blocking.

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VideoWeek

AUGUST 4, 2023

In this week’s Week in Review: Sky Media adds search behaviour targeting to AdSmart, Meta proposes changes to its consent mechanism for personalised ads, and WPP reduces its full-year forecast. AdSmart, Sky’s addressable TV advertising platform, then delivers the ads into relevant households across live and on-demand content.

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VideoWeek

MARCH 24, 2023

Top Stories Mail Metro Media Launches Vertical Video Offering UK publishing group Mail Metro Media, which sells ad inventory across the Daily Mail & General Trust’s portfolio, is launching a new vertical video commerce offering across Mail Online and Metro. Amazon’s share price dropped 2 percent at the news.

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VideoWeek

SEPTEMBER 29, 2023

The alliance allows the streaming firms to put up a united front against any upcoming regulation facing digital companies. The accreditation verifies iSpot’s ability to accurately identify, verify and track national TV ad occurrences across 178 linear and broadcast networks, according to the company.

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VideoWeek

MAY 20, 2022

In this week’s Week in Review: a bipartisan bill to break up Google’s ad tech business is introduced into the Senate, Next 15 gazumps Vin Murria to buy M&C Saatchi, and data shows that CTV has overtaken mobile as the home of digital video. Top Stories. ” Next 15 Agrees £310 Million Acquisition of M&C Saatchi. .

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Digiday

APRIL 26, 2023

This is the second installment in Digiday’s two-part series covering the top ad-supported streaming services. What’s more, Americans have been adopting ad-supported streaming services at a faster rate than purely subscription-based options: The number of U.S. 01 Introduction and methodology Streaming claimed the largest share of U.S.

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VideoWeek

OCTOBER 27, 2023

In this week’s Week in Review: Rugby fuels strong ad results for TF1, AMC goes all in on programmatic, and IAB reports strong growth in video ad spend. Top Stories TF1 Reports Strong Ad Growth in Q3 French broadcaster TF1 reported strong growth in ad revenues in Q3, which were up by 7.0 million total ad revenues).

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