Retail Search Advertising Video Ads 
Single Grain
MAY 31, 2025
Hybrid approaches combining AI automation with human expertise show the most promise, with case studies demonstrating up to 50% increases in return on ad spend when implementing this balanced strategy. Fashion retailer Cosabella provides an instructive example. Are Paid Ads Less Valuable With AI Search?
Basis
FEBRUARY 28, 2025
THE CONTEXT: While Microsofts ad business is relatively small , the company is hoping to make its Performance Max offering more attractive to advertisers via regular updates like these. EXPERT POV: These updates to Demand Gen campaigns present new opportunities for advertisers to expand reach and engagement across key platforms.
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Clearcode
MARCH 23, 2023
Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.
Basis
APRIL 27, 2023
How do you think AI will impact paid search, and how can advertisers prepare for this looming search evolution? More and more Gen Zers are abandoning traditional search engines in favor of places like TikTok and YouTube. How will this change the paid search landscape, and how can marketers adapt?
InMobi
FEBRUARY 21, 2022
Brands that have leveraged these shifts and invested in building personalized mobile-first campaigns have gained an advantage, with mobile video ads witnessing a 112% higher Click-through Rate (CTR) than other ad formats.
Single Grain
APRIL 12, 2023
YouTube Ads Although technically a Google Ads product, YouTube Ads are worth their own entry here for how strong they can drive traffic and conversion rates. Commanding an average conversion rate of 12% from video ads, YouTube is one of the best advertising channels for video promotions.
Ad Wisey
MAY 13, 2022
For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Advertising software is one of the most effective ways to boost your online presence and, obviously, sell your products. Google Ads Manager. Video options. Bing (Microsoft) Ads.
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