InMobi

JANUARY 27, 2021

As marketers pivoted through the challenges of the pandemic, one truth has emerged, the critical role mobile plays in seamlessly connecting consumers and marketers during unprecedented times. InMobi launches the 2021 Mobile Handbook to examine the year that was and discussing the year ahead. Indians generated 1.8

Marketing 52

Marketing Search Advertising ROI Entertainment 52

Martech

JANUARY 20, 2022

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. He discussed strategy in the context of the travel and hospitality industry.

MarTech 117

MarTech Machine Learning Communications Marketing 117

Basis

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? What is Direct Response Marketing? The key here (as with all marketing, really!)

Marketing 67

Marketing Rich Media Audience Education 67

InMobi

FEBRUARY 19, 2016

What the future holds and how we can stay ahead is, no doubt, the most common query amongst business decision makers and entrepreneurs. Each year, mobile advertising commands greater attention as it captures more of our day and reshapes all the critical touch points through the customer journey. of total retail sales in the U.S.

Advertising 52

Advertising Retail Mobile Ads Mobile Search 52

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. of global advertising efforts.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

APRIL 12, 2023

When it comes to advertising strategies, an important question that marketers ought to ask themselves is: “How do I make my brand stand out online amid the competition?” With how digitized our world is, online advertising has become increasingly saturated.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Automatad Inc.

FEBRUARY 7, 2022

With 70% of the top 10k US sites using header bidding in Q1 2022, Amazon takes the front seat as the preferred adapter and top header bidding partner. billion, including $43 billion from search advertising . It doesn’t use any cross-site ID. Programmatic video ad spending is expected to grow to $62.96

Header Bidding 52

Header Bidding GDPR Retargeting Cookies 52