InMobi

MAY 6, 2022

Our data shows that this will be a highly competitive BTS season for retailers to attract this valuable shopper base. Further, InMobi’s 2021 survey found that back to school shoppers plan to spend more money shopping online via mobile devices than they would spend in person. on school items, which is $59 more than last year.”

Retail 52

Retail Mobile Ads Advertising Marketing 52

InMobi

JUNE 25, 2021

With students expected to finally be back in classrooms this upcoming school year after over a year of distance learning, what will the main back-to-school shopping trends be in 2021? We found that brick and mortar will reign supreme during the 2021 back-to-school shopping season, with 77% saying they will be shopping in person.

Retail 52

Retail Electronics Mobile Ads Marketing 52

VideoWeek

APRIL 19, 2024

Discovery have died down, but Skydance Media has been reported recently to be close to sealing a merger. Equativ Adds News Tools to its Curation Product End-to-end ad tech business Equativ this week announced a number of additions to Equativ Buyer Connect, its self-serve curation platform. Read more on VideoWeek.

Media 52

Media Pop-Up Agency Advertising 52

InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. Expect to see many other retailers embrace the format, too.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Advertising software is one of the most effective ways to boost your online presence and, obviously, sell your products. The algorithms browse user data and allow creating customized templates.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Digiday

OCTOBER 10, 2022

Data-driven personalization gives publishers the ability to enhance product offerings with curated content and targeted ads. NLP helps publishers enable smoother workflows and production processes with applications like social media listening, text enhancement (e.g. Key findings. Reach , a U.K.-based That’s where we want to get to.”

Machine Learning 65

Machine Learning Audience Ad Targeting Media 65

Digiday

NOVEMBER 20, 2022

Data-driven personalization gives marketers the ability to tailor product recommendations and target ads using consumer data. Other forms of NLP, like social listening, allow marketers to track brand mentions to make business and product decisions. billion by 2028, according to Statista.

Marketing 62

Marketing Retail Ad Targeting Conversion 62

Single Grain

NOVEMBER 28, 2023

1) Optimizing AI Search Recommendations Generative AI platforms like ChatGPT and Google Bard quickly found their utility for hundreds of business categories, form helping people draft emails, organize and tabulate data and generating ideas, they are the next evolution of productivity.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126