publications marketing-automotive-weekly 
MNTN
DECEMBER 1, 2022
To tap into an increasingly cord-free viewership, brands are incorporating CTV and OTT into their omnichannel marketing mix with winning results. This year’s tournament, held in Qatar, has been home to plenty of controversy and geopolitics playing out in a public forum – and that comes with big risks for brands. over last year.
VideoWeek
FEBRUARY 16, 2024
In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. The French broadcaster said ad revenues fell 2.1 percent YoY during 2023, but actually rose 1.7 percent in the second half.
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Basis
APRIL 24, 2023
So, how does digital out-of-home advertising differ from traditional out-of-home advertising, and how should marketers embrace it within their media mix? Common examples include billboards, ads on public transit, signs at a sporting event, or banners at the airport. The global DOOH market is forecast to reach $58.67
Basis
APRIL 24, 2023
So, how does digital out-of-home advertising differ from traditional out-of-home advertising, and how should marketers embrace it within their media mix? Common examples include billboards, ads on public transit, signs at a sporting event, or banners at the airport. The global DOOH market is forecast to reach $58.67
Martech Series
DECEMBER 29, 2022
Metaverse is forecasted as the future of social media, many brands are strategizing quick marketing campaigns to capitalize on the metaverse concept. For brands, marketing in this universe is the opportunity to reach a bigger audience and set a digital footprint to get potential revenue growth. Footwear: Snap x New Balance.
VideoWeek
MAY 19, 2023
The tough ad market played a big role, with organic digital ad revenues down by 22 percent, while the business also saw a drop in readership. . In this week’s Week in Review: Montana bans TikTok, Google says its Sandbox tools are almost ready, and ad troubles hit Future’s revenues.
Basis
NOVEMBER 18, 2022
First is what we strive for—from the Olympics to the weekly trivia night at your local dive bar. With 86% of US consumers saying that data privacy is a growing concern for them, it’s of critical importance for advertisers not to procrastinate on incorporating alternative targeting tactics into their marketing strategies. The result?
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