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‘You see so many orgs doubting the capability of esports right now’: Confessions of a content creator from the esports trenches

Digiday

To get an inside look into how creators have been affected by the so-called esports winter, Digiday reached out to a concerned gaming content creator for the latest edition of our Confessions series, in which we exchange anonymity for candor. But in 2023, the bottom has fallen out. This conversation has been edited and condensed for clarity.

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How the FTX crash reveals the esports industry’s crypto partnership problem

Digiday

The situation made clear what many industry leaders have known for months: that esports is vastly over-reliant on brand partnership revenue, particularly from riskier industries such as crypto and gambling. The collapse of FTX last week left the cryptocurrency industry reeling — and the esports industry found itself caught in the crossfire.

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Elon Musk’s Twitter takeover gives advertisers an easy out from the platform

Digiday

Pressing pause on those dollars is, quite frankly, the most logical thing that any sort of senior marketer who cares about consumer media safety and their brand reputation could do.”. And just in general, we see a lot of clients being pretty conservative when it comes to brand safety. billion or a decrease of 1% year-over-year.

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TikTok, Meta, Vevo announce new ad products and planning tools on NewFronts’ final day

Digiday

Brands can now buy ads in publishers’ TikTok content TikTok announced a new ad offering to brands at its closed-door NewFront presentation on Thursday. The company also touted the growth of its creator marketplace, which competes with one TikTok announced last fall and another that Snap announced at its own NewFront earlier this week.

Media 64
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The top 10 immersive campaigns to learn from

Martech

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. It was a great question. My answer to her also sums up why you should care about this article. Breonna’s Garden. Why I like it.

Education 110
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The WIR: Sunak Blocks Telegraph Sale, Thomas Rabe Announces RTL Exit, and BBC Goes FAST in America

VideoWeek

In this week’s Week in Review: Top Stories Thomas Rabe to Leave Bertelsmann in 2026 Bertelsmann CEO Thomas Rabe will leave the RTL parent company at the end of 2026, the media executive told German press this week. “My My contract runs until the end of 2026,” Rabe explained. “My My plan is to then move on to other tasks.”

Media 52
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Top 5 strategic trends for social media marketing in 2024

Martech

It takes a discerning marketer to know where their brand should invest time and resources. Here is a roundup of the top social media opportunities where brands will confidently see momentum in 2024. Here is a roundup of the top social media opportunities where brands will confidently see momentum in 2024.

Media 138