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Semrush acquires Third Door Media, including MarTech

Martech

Earlier this year, Semrush launched its Enterprise SEO solution, providing larger teams with the advanced tools needed to elevate their SEO and search marketing efforts. This acquisition marks a significant milestone for the industry, bringing together two leaders in the digital marketing and SEO sector.

MarTech 134
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4 marketing ‘jobs to be done’ being transformed by genAI

Martech

Communications and public relations experts use genAI to produce content for press releases, interviews and executive briefings, but its capabilities go further. Content strategists have long used genAI for idea generation, drafting text and optimizing content for SEO and SEM.

Marketing 129
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How to Create a Niche Ad Agency Blog to Boost New Business Opportunities

Fuel Lines

The following are my observations working with the typical advertising, digital, media or Public Relations firm: Agencies are their own worst clients. Agencies have a commonality of problems when it comes to new business. The cobbler’s children with no shoes. I’ve used this outline with over 130+ agencies in the U.S.,

Agency 279
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7 best link-building services for SEO performance

Martech

That’s why we’ve put together a list of the best link-building services to consider helping you achieve improved SEO results in an ethical, white-hat manner. There has always been an interesting crossover between PR (public relations) and link building since both activities often seek the same end goal.

SEO 117
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Report: 2013 New Business Social Media Survey

Fuel Lines

A survey was sent to advertising, digital, media and public relations executives to assess their attitudes toward social media, where they are finding success, what tools they use and where they continue to struggle. SEO (8.8%). Over 41.5% spend upwards from 6 to 15 hours per week. LinkedIn (17.7%) 2. Email (16.1%) 3.

Media 264
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The Science of Great Tweets for Ad Agency New Business

Fuel Lines

I write articles about tips, tactics and trends for advertising, digital, media and Public Relations professionals. Just like using the best SEO practices, it’s important to know the best Twitter practices to deliver highly targeted online traffic for your agency.

Agency 275
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Where Does PR Fit Into Your Marketing Strategy?

Ad Rants

Public relations and marketing used to be like oil and water, two separate entities that didn't mix. The content is highly linkable and SEO-driven, meaning audiences are more easily finding the content. When accomplished well, digital PR is a true blend of traditional PR along with content marketing and SEO.

Marketing 201