MNTN

DECEMBER 12, 2023

If you want to capitalize on this trend and target your audience base with engaging content, you must find quality CTV inventory. Here’s everything you need to know about Connected TV inventory. What Is Connected TV Inventory? “CTV consider CTV ads more relevant than traditional TV ads.

Advertising 52

Advertising Demand Side Platform Ad Inventory Banner 52

Smart-Hub

NOVEMBER 1, 2023

Have you noticed how many times a day you usually go online? It’s unlikely that you can count this simple – today, people spend more than 4 hours on the Internet: scrolling through social networks, reading articles on various sites, and watching videos on YouTube. Nowadays, online advertising sells better than any billboard.

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

Digital Turbine

AUGUST 8, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. How can you be known as the privacy champion and also grow your advertising presence? Own a bunch of popular apps. MOBILE APPLE-TISING.

eCommerce 98

eCommerce Demand Side Platform Impressions Advertising 98

OpenX

FEBRUARY 13, 2024

To kick things off, what did you want to be when you grew up? I really liked the idea that you could imbue value on something ordinary if you created a brand, and applied it in creative ways. That’s what drew me to advertising. What are the advantages of using household identifiers?

Cookies 52

Cookies Audience Retail Conversion 52

MNTN

FEBRUARY 20, 2024

OTT, CTV, AVOD, SVOD–the world of streaming advertising can seem like a whole new language – one filled with acronyms. As people continue to cut the cord, advertisers are following, making the jump from their previous linear ad campaigns to streaming ads. What Is Streaming TV Advertising?

Advertising 93

Advertising Marketing Audience AutoMobile 93

Basis

NOVEMBER 1, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. Clearly, now is a critical time for advertisers to tune in! Need a refresher?

Advertising 87

Advertising Click Through Rate Video Ads CPM 87

MNTN

NOVEMBER 1, 2022

Want to know everything there is to know about Connected TV advertising ? Well, you have come to the right place. Read on and get a full understanding of the need-to-know info. What Is Connected TV (CTV)? What is the difference between a smart TV and a Connected TV? Smart TVs vs. Connected TVs.

Advertising 98

Advertising Audience Retargeting CPA 98

MNTN

DECEMBER 22, 2023

You’ve probably heard this already, but 2023 was a massive year for Connected TV (CTV) advertising. But in order to fully take advantage of these opportunities, advertisers need to know what’s next for media buying. In order to mitigate these issues, marketers need to find cross-channel solutions.

Media 52

Media ROI Advertising Conversion 52

MNTN

MARCH 12, 2024

As the advertising world continues to evolve, technology does as well, and sometimes it’s hard to keep it all straight. Programmatic advertising and the tools that go along with it, like demand side platforms , have made it easier than ever for advertisers to access ad inventory across publishers and reach their target audience.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Inventory Audience 52

RevX

MARCH 31, 2022

With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last few years. These statistics clearly reflect the power of mobile programmatic advertising - one of the methods for delivering programmatic ads. What is Mobile Programmatic Advertising?

Mobile Ads 52

Mobile Ads Demand Side Platform Non-Profit Ad Space 52

Monetize More

JULY 8, 2022

While mobile app revenue is estimated to cross the $900 billion mark by 2023, only 10% of app publishers monetize their app’s traffic. Imagine global app revenue crossing the trillion-dollar mark once the majority of app publishers harness more programmatic advertising techniques to scale their ad revenue?

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Basis

JANUARY 23, 2024

As you read this, consider the environment you’re in right now. How many tabs do you have open on your browser? If you’re on your phone, take note of how many apps you have running, the notifications pinging for your attention, the subtle pull of the endless stream of tasks vying for your focus. Take a moment and pause.

Audience 63

Audience Impressions A/B Testing Pop-Up 63

Brid.tv

AUGUST 23, 2022

Are you looking to monetize your OTT streaming service through advertisements? If so, you will need a reliable, robust OTT advertising platform on your side. Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. Google ADX 2.

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82

Smart-Hub

NOVEMBER 6, 2023

Programmatic advertising allows brands to accomplish so much: it builds customer loyalty, brings in new customers, and increases reach. It is an important component of any modern company’s advertising strategy. We’re here to give you the information and guidance to make smart advertising choices.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Digiday

JANUARY 5, 2023

Register for free to watch more of the discussion and learn about growing transparency around mobile programmatic advertising. With the exponential growth of mobile advertising, brands are also increasingly seeking transparency from the many vendors they work with, including DSPs. Produced in partnership with Marketecture.

Advertising 61

Advertising Impressions Conversion Audience 61

Smart-Hub

JANUARY 2, 2024

In this article, we will talk about the main type of monetization for website owners in e-commerce — advertising. The primary ads type we will discuss is programmatic advertising. At the same time, the red thread of the story will be tips from the SmartHub marketing team on how to get paid to advertise.

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60

Brid.tv

NOVEMBER 22, 2022

Whether you’re a mobile app developer or a publisher building an OTT app to reach more viewers, creating the app is just the beginning. Now you need to monetize it. You have plenty of options in that regard, but the easiest one is through mobile advertising. Epom Apps 9. Table of Contents.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

RevX

NOVEMBER 7, 2022

App marketers today have various channels at their disposal. No matter how many channels you use, it's crucial to know how each channel adds value to your business’ bottom line. Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Brid.tv

JUNE 21, 2023

For years, transparency within the supply chain has been a hot topic in the programmatic advertising industry. Thanks to organizations like IAB , TAG , and the Digital Advertising Alliance , the industry has come a long way in protecting publishers and advertisers from shady suppliers. Where Is App-Ads.txt Located?

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Video Ads 52

Brid.tv

JUNE 21, 2023

For years, transparency within the supply chain has been a hot topic in the programmatic advertising industry. Thanks to organizations like IAB , TAG , and the Digital Advertising Alliance , the industry has come a long way in protecting publishers and advertisers from shady suppliers. Where Is App-Ads.txt Located?

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Video Ads 52

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? What Is Contextual Targeting?

Advertising 75

Advertising Cookies CPM Retargeting 75

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is. What Is Ad Exchange? It comes under the programmatic advertising industry.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Martech

SEPTEMBER 29, 2023

The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. And it supports the data needs of the entire firm, from manufacturing to finance. And so many choices out there.

Marketing 86

Marketing eCommerce Pop-Up Communications 86

Basis

JULY 26, 2022

You need to get started using programmatic buying tools, but you’ve never done it before, and you don’t know where to begin. Here’s the good news: We’ve got experts at Basis Technologies who know the ins and outs of programmatic advertising. All you have to do is ask the right questions.

Ad Exchange 52

Ad Exchange Advertising Demand Side Platform Ad Inventory 52

MNTN

AUGUST 26, 2022

This post was produced in partnership with Lever Interactive , a digital advertising agency specializing in emerging channels. Don’t stress—success with CTV advertising is easier than you think. Let’s take a look at how to maximize your CTV advertising efforts. Lead With a Performance Mindset. Detailed Campaign Data.

Conversion Rate 98

Conversion Rate Retargeting Audience CPA 98

YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. For many advertisers, the channel is one of the most important ways of communicating with users. What is ad fraud? In the Internet world, we can increasingly come across the concept of ad fraud.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

MNTN

NOVEMBER 10, 2023

The CTV landscape of today looks dramatically different from just a few years ago, thanks to the number of services, viewers, advertisers, and new capabilities. As we approach the end of 2023, we’re starting to get a glimpse of what 2024 holds. As we approach the end of 2023, we’re starting to get a glimpse of what 2024 holds.

Media 98

Media Advertising Marketing Audience 98

Monetize More

DECEMBER 29, 2022

So, you’ve decided to venture into programmatic video. You’re making a smart decision that will help you reach new audiences and get your content seen by more people. In this post, we’ll go over some important tips you need to know to improve video programmatic health in 2023.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Smart-Hub

DECEMBER 18, 2023

Programmatic advertising offers multiple ways to purchase ad placements, but RTB is the most popular option. However, you need to know more than the RTB definition to make the most of your ad exchange. What are different margin types? What mistakes to avoid? What mistakes to avoid?

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Ad Monsters

MAY 16, 2022

A recent study found that the vast majority (95%) of ad buyers are currently implementing or planning to implement SPO technology, with 52% of ad buyers saying half or more of their advertising budget is transacted programmatically. So, what is SPO and how should advertisers and agencies be thinking about it?

Impressions 80

Impressions Demand Side Platform Ad Server Header Bidding 80

Basis

MARCH 20, 2023

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. What is Behavioral Targeting? You’ve come to the right place. How Does Behavioral Targeting Work?

Advertising 68

Advertising Cookies Retargeting Audience 68

RevX

MAY 5, 2022

Advertisers want it, AdTech companies strive for it, but the journey towards more clarity and openness is far from over. Inconsistent measurement, obscure metrics, and a general lack of supply chain visibility are some factors that stand between the advertiser and their campaign’s ROI. Why do we need transparency in mobile advertising?

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

Automatad Inc.

NOVEMBER 20, 2023

This blog explores preferred deals, breaks down the steps to set preferred deals in GAM, and gives tips for effective preferred deals and suggestions for when you can choose preferred deals. What Is Preferred Deal? What Is Preferred Deal? Here, the advertiser is not obligated to buy the inventory while negotiating.

CPM 52

CPM Header Bidding Ad Space Impressions 52

Automatad Inc.

NOVEMBER 15, 2023

Share Tweet Share Hmm… so you are here for two reasons. Either you want to know what programmatic native ads are, or you want to know how native ad inventories can be sold programmatically. No worries, as we have got you covered. What is Programmatic Nativе Advеrtising?

Native Advertising 40

Native Advertising Ad Inventory Ad Exchange A/B Testing 40

Brid.tv

DECEMBER 20, 2022

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? How do you monetize your app? And are ads even the best monetization option for your app specifically? Table of Contents.

Advertising 54

Advertising CPM Mobile Ads CPC 54

Basis

NOVEMBER 3, 2022

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don’t have to. Here’s what to read from the week of 10/28/22 – 11/3/22 to stay ahead of the curve : Elon Musk might resurrect Vine [:02]. Convene with concerned advertisers to discuss brand safety? Who the heck knows.

Ad Inventory 52

Ad Inventory Marketing Video Ads Media 52

RevX

FEBRUARY 6, 2022

The exponential rise in mobile devices and apps over the last few years has made app marketing strategies a top priority for marketers. Statistics also suggest that in 2023, mobile apps will generate a whopping over $935 billion in revenue through paid downloads and in-app advertising.

Retargeting 52

Retargeting Non-Profit Conversion Audience 52