AdExchanger

APRIL 21, 2024

didn’t release their proposal for a comprehensive federal privacy law three days earlier than they did. If they had, it would’ve made a SeaWorld front row soak zone-style splash at the largest annual gathering of privacy professionals in the world. Maria Cantwell (D-Wash.)

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AdExchanger

MARCH 19, 2024

It’s a false narrative that personalization and privacy can’t coexist. Businesses will always need to find a compromise between privacy and utility, but it’s more than possible to strike a healthy balance, says Graham Mudd, president and chief product officer at privacy startup Anonym, on this week’s episode of AdExchanger Talks.

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Adweek

FEBRUARY 7, 2024

The Privacy Sandbox's road to industrywide support hit another roadblock Tuesday.

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AdExchanger

MARCH 3, 2024

Google’s Privacy Sandbox aims to reduce cross-site and cross-app tracking while keeping online content and services free for all. Google has invited players from across the ecosystem to test the Sandbox and its privacy-preserving APIs […] The post Privacy Sandbox’s Latency Issues Will Cost Publishers appeared first on AdExchanger.

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AdExchanger

APRIL 8, 2024

Last week, I had the opportunity to speak at the 2024 IAB Public Policy and Legal Summit in Washington, DC, about the importance of standardization in privacy compliance, discuss the IAB Diligence Platform, and hear directly from regulators about what they are looking for. Standardization is an urgent issue for three reasons.

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Advertising 121

The Ad Tech Blog

MARCH 15, 2024

HIPAA privacy law significantly impacts digital health startups by setting standards for the protection and confidential handling of protected health information ( PHI ). It is also crucial for them to enter into business associate agreements with vendors who may have access to PHI, further ensuring the safeguarding of sensitive data.

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Electronics 130

Martech

APRIL 9, 2024

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”

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Cookies Advertising GDPR MarTech 113

Adweek

NOVEMBER 17, 2022

Google's Privacy Sandbox features will start appearing on Android phones next year, the company announced Tuesday, giving stakeholders in the mobile advertising ecosystem an opportunity to prepare for a future where targeting and attribution are more restrictive.

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Advertising Ad Tech 245

Ad Monsters

MARCH 13, 2024

There is a major technical issue between VAST and PAAPI from the Privacy Sandbox. In the other we have Google’s Protected Audiences API , or PAAPI for short, a major piece of Google’s Privacy Sandbox alongside their Topics & Attribution APIs. This is a demo of how a video ad would serve in a Privacy Sandbox environment.

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AdExchanger

APRIL 21, 2024

Today, many US state privacy laws either allow or require businesses to enable consumers to opt out of targeted advertising through a technology-enabled feature commonly referred to as a Global Privacy Control (GPC). In its FAQs, the GPC website states: “GPC … permits users to easily and clearly exercise their privacy rights.”

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Adweek

SEPTEMBER 30, 2022

In addition to the looming demise of the cookie, myriad incoming state privacy laws will be a challenge for advertisers. Five states--California, Virginia, Colorado, Connecticut and Utah--will begin enforcing privacy laws in the new year. million fine for allegedly violating California's privacy laws and sharing people's data.

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Adweek

MAY 1, 2023

The trend of state-level privacy laws is gaining momentum in the U.S. as Montana and Tennessee became the latest to pass comprehensive legislation. Both bills cleared their state legislatures in April and await their respective governors' signatures before becoming law. If passed, Montana's law would become effective on Oct.

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AdExchanger

APRIL 16, 2024

With Google holding fast to its vow to phase out all third-party cookies by end of year, industry stakeholders are rethinking product road maps, business models and audience attribution tactics to prepare for advertising in a privacy-by-default internet.

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Cookies Audience Advertising Ad Tech 116

The Ad Tech Blog

MARCH 10, 2024

As healthcare technology ventures continue to push the boundaries of innovation, understanding the legal framework that governs patient data privacy is not just optional — it’s imperative. Regularly review and update privacy policies. References Privacy | HHS.gov – The official site for HIPAA privacy information.

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Martech

FEBRUARY 1, 2024

This week, IAB launched a new tool for standardizing privacy practices in digital advertising. The IAB Diligence Platform was created in partnership with privacy compliance company SafeGuard Privacy. With new privacy laws and enforcement , non-compliance can come with steep fines. Why we care. IAB Diligence Platform.

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Demand Side Platform MarTech Advertising Marketing 117

Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

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AdExchanger

MARCH 7, 2024

Now that 1% of Chrome traffic is officially cookieless, publishers are finally testing the Privacy Sandbox. When publisher ad manager Mediavine did its Privacy Sandbox tests, latency skyrocketed and viewability plummeted, Yield from its ad […] The post Privacy Sandbox Isn’t Passing The Test appeared first on AdExchanger.

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The Ad Tech Blog

MARCH 20, 2024

Startup data privacy officers can leverage data science to meet GDPR requirements by implementing machine learning models to classify and manage personal data. Additionally, they can use predictive analyses to identify potential privacy risks before they become issues. How can predictive analysis identify potential privacy risks?

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Adweek

FEBRUARY 27, 2023

Ruffled by the industry's lobbying efforts to weaken legislative privacy laws, D.C.-based based nonprofit the Electronic Privacy Information Center (EPIC), is pushing for states to emulate a bipartisan federal privacy bill that was indefinitely stalled in Congress last year.

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Electronics 246

Adweek

NOVEMBER 30, 2022

have access to a new privacy setting in the application, but it only functions for those located in California. The California Privacy Rights Act takes effect Jan. 1, and a new California Privacy Choices option at the bottom of the app's Privacy Controls in its Settings screen gives users the option.

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Brid.tv

APRIL 1, 2024

Increasing global concern about online user privacy has brought big changes within the digital advertising industry in recent years. Data privacy regulations such as GDPR, heightened consumer awareness, and cookie depreciation have undoubtedly led to a giant shift in how platforms, publishers, and advertisers conduct business.

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Advertising GDPR Cookies Mobile Ads 75

AdExchanger

FEBRUARY 19, 2024

Google’s Chrome Privacy Sandbox aims to offer an alternative for a cookie-free future, built on privacy principles defined by the Chrome team, with browser capabilities to support digital advertising. And let’s face […] The post Six Critical Business Challenges The Privacy Sandbox Must Address appeared first on AdExchanger.

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Cookies Advertising Audience 128

AdExchanger

APRIL 3, 2024

It may appear as if The California Privacy Protection Agency (CPPA) has been in hibernation mode. Since the law came into effect […] The post The California Privacy Protection Agency Is ‘Primed And Ready’ For Enforcement appeared first on AdExchanger.

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Agency 115

AdExchanger

APRIL 4, 2024

There will soon be 15 – count ‘em 15 – state privacy laws on the books in the US. Kentucky’s privacy bill is sitting on the governor’s desk waiting for a signature as we speak.)

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Agency 91

AdExchanger

APRIL 18, 2024

The post How This Kid-Focused Media Company Balances Privacy And Ad Measurement appeared first on AdExchanger. Moonbug Entertainment, a content studio whose portfolio includes kid favorites such as CoComelon and Blippi, is trying to bring some form of ad measurement to children’s content through a new partnership with iSpot.

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Digiday

APRIL 15, 2024

Who knows if or when it’ll actually happen, but the proposed American Privacy Rights Act (APRA) is as close as the U.S. privacy laws might mean for the ad industry at large. has ever come to a federal law that manages to straddle the line between politics and policy. WTF is the APRA? Continue reading this article on digiday.com.

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illumin

APRIL 18, 2024

Data privacy is critical to successful marketing. User consent and personal privacy are paramount to ethical data collection. With data breaches making the news daily, concerned customers are wary and keen to protect their digital privacy. Is user data privacy prioritized and are users aware of what information is being stored?

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Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. Ninety-five percent of ad and data decision-makers expect continued signal loss and/or privacy legislation in 2024 and beyond.

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Cookies ROI Conversion MarTech 123

Ad Monsters

JANUARY 28, 2024

Last year, for Data Privacy Day, fellow privacy lawyer Farah Zaman, pondered whether the recent focus on data privacy in advertising would continue. Well, another year around the sun, and data privacy is still a hot topic in ad tech. Here are five trends in data privacy where we’ll see a lot of action (or not).

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Pharmaceuticals Ad Tech Healthcare Audience 114

AdExchanger

MARCH 31, 2024

US state comprehensive privacy laws like the California Consumer Privacy Act (CCPA) have been garnering much attention over the past year. These […] The post Advertisers Take Note: State Laws Zero In On Protecting Kids’ Digital Privacy Rights appeared first on AdExchanger.

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Advertising Ad Tech Media 111

Ad Monsters

MARCH 11, 2024

The digital advertising landscape is undergoing a monumental shift towards privacy-first practices, underscored by the Privacy Sandbox initiative and the critical findings from the “ IAB Tech Lab’s Privacy Sandbox: Fit Gap Analysis for Digital Advertising.”

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AdExchanger

FEBRUARY 8, 2024

In a gap analysis by the IAB Tech Lab, which tested Google’s Privacy Sandbox with 44 different use cases for advertising, the APIs came up short. Can the current Privacy Sandbox […] The post The Big Story: Finding Holes In The Privacy Sandbox appeared first on AdExchanger. At least for now.

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AdExchanger

JANUARY 25, 2024

Even clean rooms have to play in Google’s Privacy Sandbox. Optable, which operates a data management platform (DMP) and a clean room, announced its early access program for Chrome Privacy Sandbox activation on Thursday.

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AdExchanger

APRIL 26, 2024

For companies that have been testing Google’s cookie alternative, the Chrome Privacy Sandbox, another delay was starting to feel inevitable, even before Google shifted its deprecation deadline Tuesday to an undisclosed date “early next year,” citing “ongoing challenges…reconciling […] The post Why Privacy Sandbox Testers Are Relieved Google Delayed (..)

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AdExchanger

DECEMBER 25, 2023

Rather than rounding up the obvious online privacy trends of 2023, let’s dive into the weeds. Because we’ve spent enough time and spilled more than enough ink this year talking and writing about Big Tech privacy fines, enforcement actions and the unutterably slow phaseout of third-party cookies in Chrome.

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AdExchanger

MARCH 7, 2024

You might expect that I would be very critical of Google Chrome’s impending deprecation of the third-party cookie, and that I would see the emerging Privacy Sandbox APIs as an attempt by […] The post Google’s Privacy Sandbox Isn’t As Bad As Critics Claim appeared first on AdExchanger.

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PubMatic

APRIL 25, 2024

The industry has been experiencing, anticipating and slowly preparing for it since the introduction of GDPR, when data privacy became central to digital advertising strategies. A core part of our advancement of our portfolio strategy is through participating in Google’s Privacy Sandbox. But signal loss is nothing new.

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