Exchange Wire

APRIL 23, 2024

On today’s news digest: US Presses for TikTok’s Sale or Ban; SkyShowtime and Paramount Announce Ad Sales Partnership; Meta’s Llama 3 Available Another revised version of the divest-or-ban TikTok bill in the US has passed the House 360-58, as part of [.]

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MNTN

AUGUST 8, 2022

The post Hot Off the Press appeared first on MNTN. Register your email below. Sign Up for the Connected TV Report Subscribe to the report Apple, Amazon, NBC and more use to get their CTV news. contact-form-7].

Marketing 98

Marketing Advertising 98

AdExchanger

APRIL 24, 2023

That seems obvious, but one key player in the The post Video Measurement Is Getting Smarter – So Why Press For A Dumb Currency? We're close to the onset of true cross-media measurement – with the understanding that all video impressions are not created equal. appeared first on AdExchanger.

Impressions 98

Impressions Media Video Ads 98

MNTN

JUNE 15, 2022

The post Hot Off the Press appeared first on MNTN. Register your email below. Sign Up for the Connected TV Report Subscribe to the report Apple, Amazon, NBC and more use to get their CTV news. contact-form-7].

A/B Testing 96

A/B Testing ROI Conversion Audience 96

Adweek

SEPTEMBER 22, 2022

Pitching for new business is filled with problems. Pitches are too long, often dragged out for no reason, expensive and filled with secrecy and a lack of communication and feedback. A new initiative from the 4A's and ANA reveals why brands and agencies bemoan the process: they aren't even remotely on the same page.

Agency 242

Agency Communications 242

Martech Series

FEBRUARY 2, 2023

Mediawire personalises the precise talking point of a brand with content creation and distribution, online press release distribution and amplification services in India. A press release or branded article, namely content that comes under non-news category can be published real-time with appropriate disclaimers on news publishing websites.

Communications 81

Communications MarTech Audience Media 81

Adweek

APRIL 9, 2024

Fox's unique look attracted paparazzi, generated online buzz and made headlines in entertainment press such as People and E!--the When actress Julia Fox appeared at a New York Knicks game on March 31 flaunting a golden-hued dye job by Velveeta, many people assumed it was another bizarre April Fools' joke from a brand. the kind of.

Entertainment 312

Entertainment Food 312

Adweek

APRIL 5, 2024

While some A-listers shirk the paparazzi, others accept the press pack are part and parcel of show business. Some celebrities even stage their own photoshoots, inviting photographers to capture seemingly candid moments and shop them around the tabloids.

Advertising 305

Advertising Fashion Marketing 305

Adweek

DECEMBER 15, 2022

Lebanese newspaper AnNahar--one of the most prominent media outlets in the Middle East--has garnered international recognition for its bold efforts standing up for freedom of speech and democracy. Its latest stunt continues in the same vein by reviving publications that were shut down due to political pressure and dysfunction.

Media 245

Media 245

Adweek

MARCH 9, 2023

Ahead of the upfront season, buyers are still grappling with a lack of transparency around what they are buying in connected TV environments. It's a problem further exacerbated by new research on ads in kids' content. During the broadcast of an animal cartoon film, there was an ad for a wine company. In another break,

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AdPulp

FEBRUARY 11, 2022

The post Dotdash Meredith Stops the Presses, Opts for Digital-Only Product appeared first on Adpulp. When compared to the digital models, of course, magazines are easily seen as costly media relics from another century. But the comparison of websites to print is not apples-to-apples. Not by a long stretch.

Media 89

Media 89

Adweek

SEPTEMBER 30, 2022

Though the pandemic shut down Twitch's TwitchCon for a time only to see it temporarily replaced with the virtual GlitchCon, this gathering of livestreamers, fans and peers made a big return in July with its Amsterdam edition. Continuing the theme of coming back bigger than ever in 2022, the convention has tapped Megan Thee Stallion.

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MNTN

OCTOBER 6, 2023

Other CTV News You Need to Know: FAST Is Making Streaming TV Look More Like Traditional TV Ad Tech’s Supply Side Starts to Clean Up ‘Made for Advertising’ Inventory Disney+ Begins Cracking Down on Password Sharing The post Spotify Presses Play on CTV Advertising appeared first on MNTN.

Advertising 52

Advertising Video Ads Retargeting Audience 52

Martech Series

AUGUST 21, 2022

The post 3BL Media’s Guide to Telling Your ESG Story to the Press appeared first on MarTech Series. How sponsored content can help your story go farther. Marketing Technology News: MarTech Interview With Peter Birch, MD EMEA, Hybrid Theory.

Communications 89

Communications MarTech Audience Media 89

Adweek

MARCH 1, 2024

How do you turn a ship when thousands of tons of water are pressing on the rudder creating a force far greater than the ship's engines can withstand? This was the seemingly impossible challenge solved by the wonderful engineer, Buckminster Fuller, in the 1940s. The answer was something surprisingly small. A six-inch piece of metal,

Shipping 315

Shipping Marketing 315

MNTN

JULY 11, 2022

The post Hot Off the Press appeared first on MNTN. Register your email below. Sign Up for the Connected TV Report Subscribe to the report Apple, Amazon, NBC and more use to get their CTV news. contact-form-7].

Conversion 52

Conversion Marketing Media Advertising 52

Adweek

FEBRUARY 1, 2024

Leaders of the tech industry were summoned by the Senate Judiciary Committee to testify in front of Congress on Wednesday, pressed on how safe their platforms are for children. First-time Congress testers like CEO of X Linda Yaccarino, Snap CEO Evan Spiegel and CEO of Discord Jason Citron, joined seasoned figures like Meta CEO Mark.

Ad Tech 310

Ad Tech Media 310

Adweek

FEBRUARY 15, 2024

If you followed breathless press releases over the past year, you would think that the marketing industry is being radically transformed by artificial intelligence.

Marketing 299

Marketing Advertising 299

Adweek

DECEMBER 8, 2023

In a press call with reporters, questions were raised about datasets used to train Gemini, with Google executives declining to share specific details, including whether any were licensed.

Ad Tech 309

Ad Tech 309

Digiday

NOVEMBER 2, 2023

The task often involves monitoring brand mentions, comments and discussions across various social media platforms, as well as handling crises if bad press surfaces. Social media management requires navigating the constantly vigilant eyes of the digital world.

Media 69

Media Communications Audience Marketing 69

Adweek

OCTOBER 18, 2023

Since he's no ordinary star, publisher Penguin Press knew it couldn't promote the book in the usual way. Arnold Schwarzenegger has been many things: bodybuilder, movie star, governor of California-and now a self-help guru. This month, Schwarzenegger released a self-help book titled, Be Useful: Seven Tools for Life.

Agency 326

Agency Marketing 326

Adweek

JANUARY 16, 2024

We've all seen the social posts, the billboards, the press interviews, the commercials and so on. But it's an annual marketing effort shrouded in mystery targeted towards a select few yet advertised to the masses. So, what exactly goes into a For Your Consideration (FYC) campaign? In the latest episode of Yeah That's Probably An.

Advertising 255

Advertising Marketing 255

MNTN

AUGUST 9, 2023

The post How Retail Brands Can Press Play on Connected TV Advertising appeared first on MNTN. For retail and ecommerce brands, marketing teams can effectively target and connect with engaged audiences who are ready to make a new purchase. Watch the full webinar here to learn more about launching your successful CTV campaign.

Retail 52

Retail Conversion Rate Advertising Retargeting 52

Digiday

APRIL 11, 2024

Amid all of the concerns that the made-for-arbitrage (née made-for-advertising ) crackdown would unfairly impact premium publishers, Forbes has been called out by a report by advertising transparency vendor Adalytics for intentionally operating an MFA subdomain for years, unbeknownst to the buy-side until this month. forbes.com ).

Agency 86

Agency Impressions Media Advertising 86

Adweek

OCTOBER 9, 2023

For years, advertisers have had celebrity talent as a backup plan for TV marketing campaigns, with press tours and public appearances being the secret sauce for successful rollouts. The world of TV marketing is going through some striking changes.

Agency 283

Agency Marketing Advertising 283

Marketing Dive

MAY 17, 2023

CMO Todd Kaplan detailed an effort that utilizes the biggest star in pop and features QR codes that unlock three free months of Apple Music.

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More About Advertising

DECEMBER 3, 2020

The UK’s Press Gazette, which I’m delighted to see still standing – at one magazine I worked at there was a veritable stampede for the office copy to get to the jobs first – has listed the world’s top news media companies. To most of us the biggies aren’t news media companies but that’s just.

Media 64

Media 64

Adweek

JULY 12, 2023

Agency account directors may not get much press or public accolades, but a good account person can be responsible for keeping the lights on at any agency. On paper, an account manager is responsible for overseeing advertising and marketing campaigns within the agency.

Agency 274

Agency Advertising Marketing 274

Adweek

NOVEMBER 4, 2022

In meetings with agency and brand leadership this week, Elon Musk, Twitter's new owner, has been receptive to concerns about hate speech on the platform while also generally eluding pressing questions about the platform's future, sources told Adweek. Honestly, he seemed a bit all over the place," said a media buying executive at a large.

Agency 338

Agency Media 338

Adweek

AUGUST 2, 2022

At the 2015 TCA press tour in Pasadena, California, FX Networks chairman John Landgraf put the phrase "peak TV" into the pop culture lexicon to describe the overwhelming amount of content available on linear and streaming platforms. Peak TV has finally reached its peak--several years later than initially predicted.

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Marketing Dive

JUNE 22, 2023

The PepsiCo brand’s in-app experience will include performances from musicians including Stormzy alongside five digital worlds that can be explored.

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Adweek

JANUARY 5, 2023

Twitter eliminated its press relations team and could not be reached for comment. The layoffs continue at Twitter, with Erin Woo of The Information reporting that roughly 40 data scientists and engineers who specialized in refining machine learning to optimize ads on the platform were let go late Wednesday.

Machine Learning 293

Machine Learning 293

Adweek

JUNE 1, 2023

FMCG giant Pepsi has begun to unleash the summer vibes through a campaign that promotes its tie-up with the world's most-streamed artist Bad Bunny and Apple Music through its "Press Play On Summer" program. The 87-second spot sees Bad Bunny take up the role of a lifeguard as he oversees the vibe around the pool.

Food 256

Food 256

Adweek

NOVEMBER 18, 2022

From press ads announcing rival EasyJet's. And if you're one of the millions of people who have seen its hot takes on social media, it will come as no surprise an evolution of this strategy is helping it thrive online.

Media 305

Media Marketing 305

Adweek

MAY 17, 2023

"Brand decides to advertise" might seem like an unusual headline, it's one that's taken over the business press following Tesla's annual shareholder meeting in Austin, Texas.

Advertising 251

Advertising 251

Adweek

AUGUST 10, 2022

Crown Media Family Networks, the parent company of Hallmark's cable networks and streaming service, has renamed itself Hallmark Media, it announced at the Television Critics Association's virtual summer press tour on Wednesday. "It It is meaningful to have the Hallmark name front and center. No more saying.

Media 214

Media 214

Advertising to Baby Boomers

MARCH 12, 2018

Here’s one from a few months ago: 12 December 2017 Another Pointless Press Release … What’s not mentioned, not even considered, is that 95% of advertising is targeted to Millennials. Today’s pointless press release (no linking to silliness) has something to do with a book about aging in place and technology. I keep getting them.

Advertising 40

Advertising 40