Adweek

FEBRUARY 1, 2023

In the first decade of the open web, ad-blocking software gained in popular adoption by promising people a more pleasant experience on the internet, filtering publishers' intrusive ads and gaining the enmity of the advertising industry in the process.

Advertising 250

Advertising Media 250

Adweek

JULY 5, 2022

Twitter is by far the most-used social media platform among journalists, but that does not necessarily hold true for consumers of their journalism, according to a new study from Pew Research Center. Pew senior researcher Jeffrey Gottfried and senior writer Mark Jurkowitz wrote in the introduction to the study, "More than nine in 10 journalists.

Media 255

Media 255

Exchange Wire

APRIL 4, 2024

Sixty nine per cent of CTV users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53%) spend two or more hours per week using FAST applications. That’s according to a [.]

59

59

Digital Turbine

AUGUST 1, 2022

This survey provides insights on consumer behavior on back-to-school shopping and online shopping preferences across European mobile users. Water, coffee, and coke are the most preferred beverages to buy at school: Students are most likely to consume beverages to freshen their minds due to overwhelming lectures. Back to Normal?

Food 98

Food Electronics Mobile Ads Education 98

Exchange Wire

JANUARY 22, 2024

NumberEight, the pioneering behavioural intelligence company has integrated with the leading in-game platform Adverty, which has led to McDonald's achieving a remarkable 58% increase in brand preference by promoting their Pokemon Happy Meals through a VOOH in-game billboard campaign, leveraging [.]

59

59

Automatad Inc.

NOVEMBER 20, 2023

Source: Statista Publishers prefer using direct or guaranteed deals to sell their inventory because it gets them high value and demand, along with extensive control and transparency over the dealing process. What Is Preferred Deal? How Does Preferred Deal Work? But the negotiation of the inventories happens directly.

CPM 52

CPM Header Bidding Ad Space Impressions 52

Martech Series

NOVEMBER 22, 2022

Wpromote, a top independent digital marketing agency, named Unruly, a leading omnichannel advertising platform with a specialization in Connected TV (“CTV”) and video, as a preferred supply partner. The post Wpromote Selects Unruly as a Preferred SSP appeared first on MarTech Series.

Agency 85

Agency Audience Communications MarTech 85

Martech Series

DECEMBER 12, 2022

PossibleNOW , the leading provider of enterprise consent and preference management solutions, announced the launch of its new and improved zero-party data platform, MyPreferences 3.0, With the most powerful preference and consent management capabilities, MyPreferences 3.0 giving enterprises a reimagined customer experience (CX) engine.

MarTech 82

MarTech Cookies Marketing 82

Martech Series

DECEMBER 8, 2022

The post Veritonic Added to List of Acast’s Preferred Audio Attribution Partners appeared first on MarTech Series. Through an intuitive and interactive dashboard, brands can determine which publisher and specific ads had the highest impact and use that data to optimize ad performance.

Brand Lift 84

Brand Lift ROI Agency MarTech 84

Exchange Wire

FEBRUARY 1, 2024

On today’s ExchangeWire digest: 80% of Consumers Would Prefer More Ads Over Payment; TikTok Completes Deal for Indonesia’s Top Ecommerce Platform; Microsoft Reports 33% Profit Rise Almost 80% of consumer respondents would prefer to see more ads over having to pay [.]

eCommerce 96

eCommerce Advertising 96

Martech

SEPTEMBER 14, 2022

While most buyers still prefer to buy direct from vendors, there was a decline from 69% to 60% YOY, while the preference for third-party marketplaces grew 6% to 28%. There was a smaller increase in preference for value-added resellers. Detailed findings. Dig deeper: Why B2B buyers are coming to hate traditional B2B selling.

ROI 86

ROI MarTech Marketing 86

AdPushup

FEBRUARY 9, 2023

Discover the benefits and drawbacks of preferred deals in digital advertising. Learn about the various types of preferred deals, their benefits, and how to set them up in Google Ad Manager (GAM). Preferred deals are one of the most popular methods of ensuring smooth and efficient ad campaigns in the world of programmatic advertising.

Advertising 52

Advertising 52

Adweek

MAY 9, 2024

The generative artificial intelligence firm OpenAI has been pitching partnership opportunities to news publishers through an initiative called the Preferred Publishers Program, according to a deck obtained by ADWEEK and interviews with four industry executives.

Media 363

Media 363

Martech

FEBRUARY 16, 2022

Persado, the AI-powered language generation platform, has announced a new Language Profiles solution that will use first-party language and communication preferences to automatically generate messaging to appeal to audience segments of individual customers. Language Profiles. Get the daily newsletter digital marketers rely on.

Communications 86

Communications Machine Learning MarTech Audience 86

Ad Tech Daily

APRIL 6, 2023

The report offers insights into advertiser sentiment, budgeting, and channel preferences based on a survey of 200 respondents working in advertising across different industries in the United States.

Advertising 78

Advertising Ad Tech Media Agency 78

MNTN

JUNE 6, 2022

And according to a new report from healthcare ad tech firm DeepIntent, there is a reason for that growth—64% of Connected TV viewers prefer watching ads over paying more for content. . The post 64% of CTV Viewers Prefer Ad-Supported Content To Save on Costs appeared first on MNTN. contact-form-7].

Healthcare 97

Healthcare Ad Tech Video Ads Audience 97

Media Math

AUGUST 18, 2022

In a recent study with YouGov, it was found that players of mobile games would prefer audio ads over other forms of in-game advertising if they wouldn’t interrupt game play. Audio ads have been proven to have one of the highest engagement rates and are one of the most cost-effective ways to advertise.

Advertising 92

Advertising Video Ads Banner Ad Click 92

Martech Series

OCTOBER 17, 2022

The post Veritonic Added to List of Preferred Audio Attribution Partners by Audioboom appeared first on MarTech Series. Through an intuitive and interactive dashboard, brands can determine which publisher and specific ads had the highest impact and use that data to optimize ad performance.

Brand Lift 92

Brand Lift ROI MarTech Conversion 92

Unruly

MARCH 14, 2023

As the advertising landscape becomes more complex and moves at a faster pace, Unruly bolsters Mediahub’s efforts to offer its clients clear value for their media spend and accountability for performance.

Demand Side Platform 52

Demand Side Platform Agency Affiliates Media 52

Unruly

NOVEMBER 22, 2022

November 22, 2022, New York – Wpromote, a top independent digital marketing agency, named Unruly, a leading omnichannel advertising platform with a specialization in Connected TV (“CTV”) and video, as a preferred supply partner. The post Wpromote Selects Unruly as a Preferred SSP appeared first on Unruly.

Agency 52

Agency Media Audience Communications 52

Martech Series

JANUARY 24, 2023

Second to search, shoppers said that filters are their most preferred way to navigate around a site. After the holidays, retailers have a treasure trove of data around shopper preferences, navigation behaviors, and the journey from browse to buy,” said Sanjay Mehta, Head of Industry, eCommerce, Lucidworks.

eCommerce 81

eCommerce Retail Impressions MarTech 81

Ad Tech Daily

MARCH 3, 2023

NEW YORK — Havas Media Group (HMG) North America today announced that it has […] The post Havas Media North America Selects FreeWheel as Preferred Supply-Side Platform Partner for Premium Video appeared first on Ad Tech Daily.

Media 80

Media Ad Tech Advertising Ad network 80

Seth Godin

MAY 29, 2023

You’re entitled to it, and we will do our best to help you find what you want. But it’s unlikely that what you want is what everyone wants. It’s hard to believe that there is only one appropriate standard for value, observance, speed or performance.

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77

Martech Series

JUNE 16, 2022

Beyond the growth TMB has seen in CTV and video on our platform, Unruly is proud to be a preferred SSP for TMB because they are true innovators in this space, effectively evolving from a social-first brand to producing go-to CTV content for viewers across the globe. We’re very excited to keep the positive momentum going with Unruly.”.

A/B Testing 84

A/B Testing Entertainment MarTech Audience 84

Exchange Wire

DECEMBER 18, 2023

The post Adverty Selects PubMatic as Global Preferred PMP Partner, Elevating In-Game Advertising Ecosystem appeared first on ExchangeWire.com. This collaboration solidifies [.]

Advertising 59

Advertising Header Bidding 59

Digiday

DECEMBER 27, 2023

The streaming war has given way to the short-form fight. Three years after TikTok’s popularity triggered Instagram and YouTube to follow suit with Reels and Shorts respectively, the three short-form vertical video platforms — plus the format’s pioneer, Snapchat — continue to duke it out for audiences’ attentions and creators’ content.

Audience 89

Audience Media Marketing 89

Exchange Wire

NOVEMBER 23, 2022

Wpromote, a top independent digital marketing agency, named Unruly, a leading omnichannel advertising platform with a specialisation in Connected TV (“CTV”) and video, as a preferred supply partner. The post Wpromote Selects Unruly as a Preferred SSP appeared first on ExchangeWire.com.

Agency 52

Agency Advertising Marketing 52

Digital Turbine

AUGUST 16, 2022

We’ve already looked at how BTS shoppers in mainland Europe and the UK are planning on returning to school this year, but we also wanted to shed some light on the back-to-school shopping and online shopping preferences across the wider EMEA (not just the Europe part) and Latin America (LATAM) regions’ mobile users.

Electronics 52

Electronics Food Conversion Advertising 52

Exchange Wire

JUNE 15, 2023

The post dentsu Names Clinch Global Preferred Partner for Dynamic Creative Optimisation appeared first on ExchangeWire.com. The new partnership includes complete access to Clinch’s SaaS platform [.]

Ad Server 52

Ad Server 52

Martech Series

JULY 22, 2022

Preferred Risk Insurance Services (PRIS), a professional services company and subsidiary of Warrior Invictus Holding Co., Like many companies, Preferred Risk Insurance encountered significant challenges during the pandemic using legacy on-premises communications technology which caused call quality issues and broken customer experiences.

Communications 56

Communications MarTech Marketing 56

Exchange Wire

NOVEMBER 7, 2023

The post Nearly 7 in 10 UK Consumers Prefer Free Ad-Supported Streaming Over Subscription Streaming Services appeared first on ExchangeWire.com.

Advertising 59

Advertising 59

Martech Series

NOVEMBER 14, 2022

The post Quantitative Method Stands as the Most Preferred Method for Scenario Planning – GoodFirms Survey 2022 appeared first on MarTech Series. Marketing Technology News: How and Why Marketers Must Understand The Story Behind Consumer Data To Guide Strategic Business….

Communications 85

Communications MarTech Marketing Audience 85

Digiday

NOVEMBER 13, 2022

As programmatic gains popularity as a buying method for streaming advertising, a growing point of contention between ad buyers and sellers is their divergent programmatic ad deal preference. Though Wurzburger elaborated when making her case for why Anheuser-Busch prefers PMP deals. Pretty much, yes.

Demand Side Platform 69

Demand Side Platform Ad Tech Impressions Conversion 69

Exchange Wire

JULY 13, 2023

InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released insights from its 2023 survey about streaming subscription behaviour and found that younger consumers’ content preferences show a significant shift in the types of [.]

Marketing 52

Marketing 52

Adweek

FEBRUARY 28, 2024

People generally prefer to know when they are being shown content generated by artificial intelligence, according to one study. To better understand people's attitudes toward AI-generated imagery in ads--including AI models, background and images--Publicis Media polled 1,200 U.S.

Media 327

Media Ad Tech 327

Martech Series

JULY 7, 2022

consumers, Gen Z: their shopping habits, social media usage and preferences, and opinions on advertising. Creatopy has released a new whitepaper revealing Gen Z’s preferences when it comes to shopping habits, social media usage, and advertising. Gen Z individuals between the ages of 18 and 26.

Media 52

Media Advertising Communications MarTech 52

Martech Series

AUGUST 2, 2022

Announces Release of Marketplace for Customers to Integrate Their Preferred Technology Tools with the Zesty CMS appeared first on MarTech Series. Marketing Technology News: MarTech Interview With Laura Bassett, Vice President, Product Marketing at NICE CXone. The post Zesty.io

MarTech 89

MarTech Marketing 89