Digiday

DECEMBER 6, 2022

To increase brand recognition and incremental traffic from new customers, FTD LLC, also known as Florists’ Transworld Delivery, will utilize connected and streaming TV throughout the holiday season and into the first quarter of next year. “We We think that’s ever so important even during this time frame.”.

Agency 53

Agency Media Advertising Marketing 53

Digiday

NOVEMBER 29, 2022

According to Pathmatics data, the brand spent close to $17.8 It’s so important that brands connect with younger generations showcasing short-form content that quickly tells a story in an authentic way,” said Lauren Petrullo, CEO and founder of digital marketing agency, Mongoose Media. million so far on advertising in 2022.

Brand Awareness 64

Brand Awareness Impressions Retail Audience 64

Digiday

MARCH 22, 2023

By 2021, the team started to shift away from television advertising and spend more on digital advertising channels, including TikTok, Instagram, Twitter and connected TV. Meanwhile, connected TV and other digital video, such as video advertising on social media platforms, has vacuumed up ad dollars, expected to account for 7.3%

Cookies 58

Cookies ROI Media Video Ads 58

Digiday

JULY 19, 2022

Through the campaign, SKYY is looking to connect with a new generation of vodka drinkers and tout the relaunch of its liquid and bottle design. According to Pathmatics, the company spent $460,000 in 2021 on marketing efforts. The post SKYY Vodka, Universal aim to connect with new generation of drinkers appeared first on Digiday.

Brand Awareness 59

Brand Awareness Conversion Marketing Audience 59

Digiday

NOVEMBER 2, 2022

The campaign aims to engage the brand’s current fan base and connect with the next generation with short-form video content. According to Pathmatics data, the brand spent a little over $8.4 This year, Outback signed 13 college football athletes to the program, two of which have sizable followings on TikTok.

Entertainment 63

Entertainment Impressions Audience Media 63

Digiday

DECEMBER 14, 2022

Therabody, the body wellness-technology brand launched in 2008, is leveraging its partnership with NBA star James Harden to connect with holiday shoppers through connected TV and social media. With this ad, the brand is targeting millennials and Gen Z who may be in pain as its products and content are designed to make movement easier.

Entertainment 51

Entertainment Advertising Audience Marketing 51

Digiday

SEPTEMBER 20, 2022

“The US Open was the most natural tie-in for our brand, given its connection to sports and gaming.” For the US Open activation, Grey Goose wanted its virtual experience to draw a strong connection with how consumers engage with its brand in real life. According to Pathmatics data, Grey Goose spent a little over $4.1

Marketing 74

Marketing Brand Awareness Fashion Communications 74

Digiday

NOVEMBER 13, 2022

If anything, the one thing connecting a lot of the dips in advertising on Twitter this year is that they have tended to happen more the closer Musk got to Twitter. has slowed, per analytics firm Pathmatics. Back to the numbers: By July, mean average weekly advertising spend in the U.S. Take CPG giant Mondelez, for instance.

Advertising 56

Advertising Marketing 56

Digiday

JULY 27, 2022

The brand wanted to connect with allergy sufferers on a more emotional level and show how Zyrtec can help them be their best selves throughout the year by removing sneezing from the ad. According to Pathmatics, the company spent close to $25 million so far in 2022 on marketing efforts. The post Covid or allergies?

Media 56

Media Conversion Marketing Audience 56

Digiday

DECEMBER 11, 2022

Deloitte worked with AMC on the co-marketing initiative with the goal of building a deeper connection with the fan base of a long-running series, something that marketing executives and industry analysts say has become difficult due to streaming. According to Pathmatics data, PETA spent over $1.4 million cable viewers as of 2022.

Entertainment 61

Entertainment Audience Media Advertising 61

Digiday

MARCH 16, 2023

With this shift to focus brand marketing efforts on events, Slack is planning to reduce how much it spends on broadcast, connected TV, digital video and paid social where it had previously run its “always on” traditional paid media approach. Slack spent $6.6 million on digital paid media efforts last year and has spent $2.2

Media 51

Media Marketing Audience 51

Digiday

DECEMBER 12, 2022

During the FIFA World Cup, beer brand Modelo has taken advantage of connected TV to increase brand awareness among soccer fans. According to Pathmatics data, the brand spent a little over $30 million so far on advertising efforts in 2022, up from $23 million in 2021.

Brand Awareness 63

Brand Awareness Food Audience Marketing 63

Digiday

NOVEMBER 10, 2022

In its 60 second ad, this contest aims to raise brand awareness with new customers and shed light on why trust and connection are so important in the financial and banking industries. According to Pathmatics data, the brand spent a little over $20,000 so far on advertising efforts in 2022, much lower than $106,000 in 2021.

Banner 48

Banner Brand Awareness Marketing Advertising 48

Digiday

AUGUST 30, 2022

In recent TV ads, Paycom, a payroll and human resources technology company, shows how its technology can combat common workplace frustrations with TikTok star Corporate Natalie by making TikTok-style ads for connected TV. According to Pathmatics data, Paycom spent over $5.3 million so far this year on advertising efforts.

Audience 66

Audience Media Marketing Advertising 66

Digiday

NOVEMBER 27, 2022

“These platforms were chosen based on a lot of testing throughout the year and we have learned that we see the highest engagement and conversion here,” said Tedesco, who added the brand worked with its employees and artists to provide cuts of the videos and stills so they could connect with its audience authentically on their own social accounts.

Media 61

Media Audience Conversion Marketing 61

Digiday

SEPTEMBER 2, 2022

Also this year, Coterie spent nearly $400,000 on Facebook and Instagram advertisements, significantly less than the $902,000 spent in 2021, according to Pathmatics. (Kantar does not track social media spending.) Meaning OOH can be a key part of a marketing strategy whether brands are looking to boost awareness or acquire new clients.

Brand Lift 61

Brand Lift Advertising Marketing Retargeting 61

Digiday

OCTOBER 12, 2022

According to Pathmatics data, the brand spent a little over $175 million so far this year on advertising efforts. New York Comic Con gave the team a chance to connect with comic book and gaming fans with its programming and push its Dash app to new users, Glazer said. Glazer declined to share exact advertising figures.

Entertainment 53

Entertainment Social Advertising Audience Advertising 53

Digiday

MARCH 16, 2023

According to Pathmatics by Sensor Tower data, the brand spent a little over $8 million so far on advertising in 2023 and over $65 million in 2022. Additionally, Panera is bringing its new look to digital ads and connected TV, more specifically on Hulu’s pause TV screen, which is an ad unit that will show up when you pause a video.

Fashion 64

Fashion Marketing Audience Food 64

Digiday

JANUARY 5, 2023

” Pepsi has a holistic video strategy that includes linear television, live sports broadcast spots, streaming, social media, digital video and connected TV, per Haniffy. Meanwhile, Pathmatics reports that Pepsi’s ad spend from January to November of 2022 was $23.4 million, not far off from the $29.5

Video Ads 59

Video Ads ROI Cookies Media 59

Digiday

OCTOBER 16, 2022

“This [TikTok] serves as our main social media account devoted to the NHL and our best platform to connect with our younger audiences,” said Ferraro. According to Pathmatics, ESPN spent a little over $42 million so far in 2022 on advertising efforts. This is not the first time that ESPN and Fallon have worked together.

Audience 61

Audience Media Advertising Agency 61

Digiday

SEPTEMBER 21, 2022

According to Pathmatics data, the brand spent a little over $4.5 The marketing of their sauces is a way for their viewers to engage with the show and feel connected to the content while also experiencing the intensity of the challenge,” said Ryan Detert, CEO of the A.I. million so far this year on advertising.

Food 61

Food Pop-Up Brand Awareness Conversion 61

Digiday

MARCH 15, 2023

With the NCAA Women’s and Men’s March Madness tournaments currently underway — until March 26 — brands are looking to engage with college basketball fans through social media and connected TV. According to Pathmatics data, the brand spent a little over $64 million on advertising in 2022. The data also showed that $12.9

Audience 60

Audience Media Communications Marketing 60

Digiday

FEBRUARY 15, 2023

. “We want it to be unique to the fans that are on those channels and what you’ll see from us is that, yes, there’s marketing and promotion, but what we’re looking to do is create those connections with our fans,” said Duch.

Media 68

Media Marketing Conversion Agency 68

Digiday

JUNE 5, 2022

million spent in 2020, according to Pathmatics. This is going to be a continual effort to leverage TikTok and social channels to authentically connect with consumers,” he said. Already this year, the plant-based brand has spent more than $850,000 across Facebook and Instagram. Last year, that figure was $4.7 WHY TIKTOK?

Food 51

Food Brand Awareness Conversion Media 51

Digiday

APRIL 26, 2023

million (so far) in April 2023, according to Pathmatics data. Per Pathmatics, their ad spending dropped by 87.5% Traditionally, reps have connected with agencies quarterly, or when they have issues. The continued havoc has seen advertising spend on the platform plummet from around $156.6 million last October, to just $76.9

Advertising 60

Advertising Media Audience Agency 60

Digiday

DECEMBER 15, 2022

Spindrift is investing its marketing dollars in TikTok as part of its efforts to connect with consumers and increase brand recognition among the Gen Z cohort. According to Pathmatics data, the brand spent a little over $747,000 so far on advertising efforts in 2022.

Brand Awareness 65

Brand Awareness Food Audience Education 65

Digiday

SEPTEMBER 28, 2022

It’s all designed to connect fans with their favorite players beyond the weekly games. “It’s According to Pathmatics data, the NFL spent a little over $31 million so far this year on advertising efforts which includes social media.

Fashion 64

Fashion Media Food Audience 64