Brid.tv

APRIL 25, 2024

You can also stay in the loop with our product updates on our LinkedIn page. Make sure to follow us to get informed about any changes to the platform! If you have any questions about this update or need help with anything, get in touch with our support team over Zendesk or email.

88

88

Ad Monsters

JANUARY 3, 2023

Two seconds — this is the average attention span of visitors on a web page, and if the page doesn’t load within this time, readers start bouncing off. Increased page load time will turn into an increased bounce rate and decreased ad revenue, which is bad news for publishers. What Is Accelerated Mobile Pages (AMP)?

Header Bidding 85

Header Bidding SEO Ad network Ad Server 85

Monetize More

JULY 19, 2022

As more ad networks/bidders get added to their auction, the page load and site latency increase which harms the reader experience. Ad networks, SSPs, and advertising exchanges usually go for client-side header bidding to conduct simultaneous auctions on the user’s browser, which can deteriorate page speed.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Martech Series

FEBRUARY 20, 2023

The deployment of a variety of tools and tactics is required for website optimization, including search engine optimization (SEO), conversion rate optimization (CRO), mobile browsing optimization, page performance enhancement, and others. How does website optimization work, though? Let’s explore.

SEO 94

SEO Marketing A/B Testing Conversion Rate 94

Playwire

JANUARY 26, 2024

Ads and SEO : Overloading ads can impact SEO through page load speed and user experience, which in turn, can degrade your site’s Google rankings. Key Points Balancing Act : Perfecting the balance between SEO and ads is vital for revenue generation.

SEO 52

SEO 52

YieldBird

SEPTEMBER 25, 2023

However, simply loading an ad on a webpage or app does not guarantee that users have viewed it. Several methods and technologies are used to measure ad viewability, including: Viewability tags (tracking pixels): are in ad creatives or web pages to track and record viewability data. Ways to improve ad viewability without harassing UX.

Viewability 52

Viewability Banner Impressions Video Ads 52

Automatad Inc.

NOVEMBER 13, 2023

To stay in the game, you should: Optimize pages for mobile devices to boost traffic and engagement Your pages, inventories, and ad formats – make sure they are all set up for mobile users. Prioritize user experience with a responsive design Nobody likes to zoom in, scroll all over the place, or wait forever for a page to load.

SEO 52

SEO Click Through Rate A/B Testing Conversion 52

Martech Series

OCTOBER 28, 2022

These metrics offer insights on a user-centric view that considers how your site speed and user experience will affect the online metrics of a brand. LCP is a measurement of Google to judge user experience based on the loading time of the first meaningful content on the visible screen. Core Web Vitals and B2B Marketing.

SEO 94

SEO Marketing MarTech 94

Digiday

AUGUST 23, 2023

X throttling causes NYT traffic dip This comes amid a report from The Washington Post last week that X was found to be slowing the page load speed of links to news organizations like The New York Times and Reuters, as well as other platforms like Substack. Continue reading this article on digiday.com.

Agency 67

Agency Media Marketing 67

Martech

NOVEMBER 1, 2022

They usually have one static homepage and then create zillions of landing pages to personalize for promotions because it’s troublesome to get the website changed. Check your site speed often. Page load times have the biggest impact on your website’s first impression. So, what should you be doing?

Impressions 107

Impressions Machine Learning Conversion Rate Conversion 107

Martech Series

DECEMBER 21, 2022

LiveCanvas is a page builder aimed specifically at those who want to build great websites without getting too far from the HTML code, but reducing fatigue. This results in zero customer lock-in and no need for caching plugins to load your homepage at blazing speeds. Start From Readymade elements and speed up your work.

SEO 95

SEO MarTech Marketing Media 95

YieldBird

DECEMBER 15, 2021

When looking for content, it often happens that a page loads too slowly, or some of its elements load slower than others. That is why page speed is so important for the retention of users… and earnings. One such solution is lazy loading. Lazy loading explained. The implementation of lazy loading.

Viewability 52

Viewability A/B Testing Conversion Rate Conversion 52

Martech Series

NOVEMBER 25, 2022

Page Optimization. Unquestionably, page optimization is too important for B2B businesses. Landing pages are a gateway to generating leads, and you need to make sure that they are fully optimized. Improve page speed. Under no circumstances, should your site load slowly.

A/B Testing 99

A/B Testing Marketing Audience SEO 99

Martech Series

JULY 28, 2022

These crawlers operate at astronomically high speed and accomplish the assigned tasks with impressive efficiency and accuracy. A successful indexing process encourages more traffic to the platform and enables newly added pages to get found more quickly. Bots can impede your website speed. However, bots are not always angels.

eCommerce 102

eCommerce Conversion Rate Impressions MarTech 102

Monetize More

DECEMBER 29, 2022

Brand Safe : Page Context, Trusted Source. Improving the page and app speed can drastically increase the viewability of your video ad inventory because if the video loads faster, people are less likely to leave before the video starts playing. To do this, optimize for speed and responsiveness.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Brid.tv

FEBRUARY 13, 2024

You can also stay in the loop with our product updates on our LinkedIn page. Make sure to follow us to get informed about any changes to the platform!

Ad Server 67

Ad Server 67

Martech

NOVEMBER 30, 2021

Page Experience, Site Speed, and Core Web Vitals. The first phase of Google’s Page Experience Update had a three-month rollout this past summer, concluding in early September. This update rewards secure & fast-loading pages on mobile devices which pass Core Web Vitals requirements as described by Google.

SEO 95

SEO Healthcare Affiliates Finance 95

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Commenting improvements for live updates and permissions Collaborate more effectively with your team now that comments inside of HubSpot load in real time. Get MarTech!

Conversion Rate 108

Conversion Rate MarTech Communications Media 108

Martech Series

AUGUST 31, 2022

BILDIT is changing the playing field for native mobile app development by solving the cost, speed and security challenges that have stopped this industry from moving forward. BILDIT is designed with speed in mind. If you are a medium to large scale enterprise, this is an unacceptable KPI.

eCommerce 77

eCommerce Retail Banner Conversion Rate 77

Monetize More

FEBRUARY 8, 2023

Switching to header bidding from the waterfall setup will also reduce ad loading times, increasing ad viewability and effectiveness. Bidder Timeout dropouts slow bidders for better page load speed. Even though the CPM for those impressions will be lower for the first ad served, you will increase your page RPM.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

Smarty Ads

APRIL 30, 2020

Developed by Google in the year 2016, AMP or Accelerated Mobile Pages is an open-source framework made up of HTML, CSS, and JavaScript. It helps developers in creating a lightweight system that accelerates the loading speed. All in all, it is a great way of optimizing web content, particularly on.

Marketing 52

Marketing 52

Monetize More

NOVEMBER 10, 2022

Step 6: Check your average ads per page (total ad impressions/total page views). To do this open the website > right click on the page > select “View Page Source”. Off-page setup – You should see at least 1 result on the body. Slow page load performance. Missing House line item.

Impressions 95

Impressions CPM Header Bidding Ad network 95

Smart-Hub

APRIL 29, 2024

5G 5G is the fifth generation of mobile communications, capable of 20 times the speed of LTE (Long-Term Evolution) and reaching 20 GB/sec. Higher download speeds mean faster bids, which implies more efficient platforms. Another important advantage is the speed at which the page loads.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Martech

SEPTEMBER 22, 2023

Shifting content workflow processes — from speed of revisions and version control. Then, the operations/martech team loaded and tested creative assets and content into templates. If not, and legacy content loading processes are left intact, a new guardrail is needed for the martech team. In generative AI, what is a “version”?

MarTech 113

MarTech Pop-Up Marketing Agency 113

Ad Monsters

JULY 15, 2022

And for advertisers, it’s really not that much different, especially if they want consumers to land on relevant pages once they’ve clicked on one of their ads over on a publisher’s site. Our pre-publish check grants insights into on-page issues. We recently partnered with Merck during a major website relaunch.

SEO 85

SEO Conversion ROI Cookies 85

Martech

MAY 10, 2022

Customer traffic to your article can be thought of as a consumption funnel – starting with the total number of people who load the page and narrowing it down to those who start reading, reach the bottom of your article, and eventually hit the bottom of your page. One example of these tools is Page Analytics from Google.

Audience 98

Audience Marketing MarTech 98

Ad Monsters

JULY 8, 2022

Many factors can contribute to a website’s ranking, and the relationship between ads on the site and the speed of that site impacts website rankings and revenue. The speed that web pages load on your site also impacts your rankings because those heavy page loads can be due to your ad scripts.

Real Estate 70

Real Estate SEO Cookies Ad Tech 70

SODP

MAY 22, 2023

If visitors are leaving pages shortly after arriving, also known as a high bounce rate, then it means they’re less likely to see that page’s ad units. Loading Speed Optimization Publishers need to optimize ads to minimize their impact on website loading times.

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

AdvertiseMint

NOVEMBER 15, 2023

This could be anything from joining a webinar to visiting a landing page. Loading Speed A slow-loading page can lead to visitors abandoning the site before even viewing the content. Optimization for speed is crucial for maintaining visitor interest and boosting conversions.

Conversion 40

Conversion Conversion Rate A/B Testing ROI 40

Monetize More

JUNE 19, 2023

Full-page ads) which has been yielding a 15-30% revenue increase based on the tests we conducted are one of the most popular mobile ad formats. Performance could vary per website taking into account factors such as speed, site layout. Load the page where you have the codes deployed, click any eligible link.

Header Bidding 52

Header Bidding Ad Exchange Banner Ad Inventory 52

Basis

SEPTEMBER 30, 2022

But this excess of IDs has also brought fresh fears around how all the new code will impact page-load speeds and search rankings. As we creep closer and closer to the demise—or at least diminishment—of the third-party cookie, publishers are feeling compelled to adopt virtually every emerging ID solution.

Advertising 52

Advertising Marketing Retail Cookies 52

Monetize More

FEBRUARY 20, 2023

Parallax ads are a type of ad format that creates a 3D effect by moving the foreground and background of an image at different speeds. A Parallax creative typically consists of multiple layers of images or text that move at different speeds as the user scrolls. What are Parallax Ads? Step 4: Test and optimize your Parallax creative.

Click Through Rate 52

Click Through Rate Ad network Conversion Rate Audience 52

Smart-Hub

FEBRUARY 16, 2024

This involves minimizing technical errors, increasing the loading speed, being compliant with all the relevant regulations and standards, employing diverse ad formats, and optimizing the layout and ad positions. Added to the code of the page, it consolidates the demand sources. In this case, bidding will take place in a browser.

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Monetize More

JUNE 8, 2022

When a page loads in your browser, Google Analytics counts that as a pageview, while a session is the period of time a reader is active on your site. RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. Related Read : [link].

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

Martech Series

NOVEMBER 16, 2022

It’s incredibly exciting and it’s a new way of building digital experiences, but it already has an amazing effect on our customers’ ability to deliver and innovate at speed. “DXC’s prebuilt integrations and visual-editing tools mean that, at last, we can end those tradeoffs.

Marketing 88

Marketing Manufacturing SEO MarTech 88

Lemonads

MARCH 1, 2021

For instance, strategically placing pre-landers before the offer page. In their simplest form, pre-landers are pages that appear before the offer is presented to prospects. Offers usually have their own landing pages (or landers), so pre-landers are designed to warm up customers and prepare them for this part of your conversion funnel.

Conversion Rate 52

Conversion Rate Conversion Affiliates Electronics 52

Lemonads

JUNE 29, 2020

As much as having a website is important, having an optimized and efficient landing page is the most important platform you can focus on. An optimized landing page will bring your visitors to convert into new customers. Read our 16 tips to have the right tools to make an awesome landing page for your business.

Pop-Up 52

Pop-Up A/B Testing SEO Conversion 52