InMobi

JUNE 4, 2025

As we look ahead to the balance of 2025 and into 2026, the data is clear: the mobile landscape isn’t just shifting—it’s transforming around consumer expectations. Mobile Trends report from eMarketer reveals a key milestone: for the first time, mobile video ad spending is expected to surpass mobile search.

Advertising 40

Advertising Marketing Mobile Search Retail 40

InMobi

FEBRUARY 19, 2016

We combined this expert input with insights from our own global ad platform that reaches over a billion users and have compiled these predictions for 2016. Acceleration of Mobile Commerce As per eMarketer, 1.6% of total retail sales in the U.S. occurred on smartphones in 2015.

Advertising 52

Advertising Retail Mobile Ads Mobile Search 52

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Statista ) The retail industry invests the most money in digital advertising. Forbes ) 87.12

Advertising 52

Advertising Finance CPC Brand Awareness 52

Basis

SEPTEMBER 28, 2022

The explosion of retail media networks has shifted the way that consumers shop and interact with products online. They first encounter your product through a video ad as they watch the newest season of The Handmaid’s Tale on their connected TV , and are then re-targeted via mobile search and social media.

Advertising 52

Advertising Pop-Up Retail Mobile Search 52