article thumbnail

Digital Advertising Guide

Adtelligent

The price depends on the popularity of the keyword and on the search engine itself. Mobile search advertising is on the rise. Considering these stats, it is only logical that optimizing mobile search engines should be a priority for advertisers. Video ads are among the most engaging ads available online.

article thumbnail

A quick, handy guide to mobile advertising

illumin

On the other hand, some users find these types of ads annoying and ineffective since they are intrusive to the user experience. Video ads As the name suggests, video ads make use of videos. Rewarded ads Rewarded ads incentivize users by offering a reward once they complete certain actions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

52 In-App Advertising Statistics You Should Know

InMobi

12 percent of all time spent on a mobile device is in browsers, according to comScore. Roughly half of all smartphone owners don’t conduct mobile searches. billion mobile connections /endpoints in the world, according to GSMA. Between 2016 and 2017, in-app video ads click-through rates (CTR) grew 300 percent.

article thumbnail

3 Things Consumer Packaged Goods Advertisers Should Know

Basis

They first encounter your product through a video ad as they watch the newest season of The Handmaid’s Tale on their connected TV , and are then re-targeted via mobile search and social media.

article thumbnail

Top Industry Execs Make Bold Predictions for Mobile Advertising in 2016

InMobi

Video has already become the mobile ad unit of choice for both brand and performance marketers. In fact, consumption and spending will get bigger than anyone can even imagine in fact mobile video ad spends will have a significantly stronger growth rate than mobile display or mobile search advertising in the coming years.”

article thumbnail

Modern Programmatic Monetization Strategies

Adtelligent

Display ads usually refer to banner advertisements at the header, footer, or sidebar in the programmatic ecosystem. These ad slots generate income based on clicks and impressions by users on websites and apps for display networks. Video ad format continues to gain popularity and attract advertisers and publishers alike.

article thumbnail

187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Forbes ) Most e-commerce sellers use search engines, such as Google Shopping, Bing, and Yahoo, for digital advertising. User Guiding ) 34.68% of advertised video game consoles are second-hand. User Guiding ) Mobile wallets accounted for 50% of worldwide e-commerce transactions. of paid clicks come from mobile devices. (