Monetize More

JULY 8, 2022

If you don’t want your valuable app monetization strategy to be hijacked by one or two players who pay top dollar but don’t deliver value back (or if you’re simply looking to diversify your revenue streams), In-App Header Bidding might be right up your alley! Problems with the In-App Waterfall Model. Related Read: [link].

Header Bidding

Digiday

OCTOBER 30, 2022

Dark patterns pop up all over the digital environment, from e-commerce checkouts to digital ads to — yes — cookie tracking opt-out interfaces. So, dark patterns are showing up in data tracking opt-out notices ? This mobile ad designed to make it look like you have a speck of dirt on your phone, making you tap on it.

Non-Profit

InMobi

NOVEMBER 12, 2014

Time For Advertisers To Open Up To The Mobile Reality? There are close to 7 billion mobile subscriptions worldwide, which is equivalent to 95% of the world population. The number of mobile phone users are estimated to be 4.5 Increased mobile adoption and consumption of content is now being followed by advertising dollars.

Mobile Ads

Automatad Inc.

OCTOBER 26, 2023

Let’s have a look at the most disliked ad formats that website owners and publishers should consider avoiding. Pop-up ads Pop-up advertisements are notorious for disrupting user experience. Pop-ups are generally despised since they can be bothersome and make navigating more difficult.

Pop-Up

YieldBird

MAY 26, 2023

of internet users are blocking ads. The growth of mobile ad blockers globally. In the good old days, ad block usage was less than 1 percent for many years. Since then, sites have been heavy and slow to load, as ads used more download bandwidth than ever, and annoying pop-ups kept distracting the user.

CPM

Monetize More

MARCH 27, 2023

Despite its smaller size, the medium rectangle ad is still highly visible and can generate impressive revenue when placed strategically on the page. 320×100 – Large mobile banner ad: Mobile devices continue to dominate the digital landscape, so it’s important to include mobile ad formats in your ad strategy.

A/B Testing

Monetize More

OCTOBER 11, 2022

In short, it’s a way to deliver an ad in a way that doesn’t get in the way of the user consuming content. Why are Interscroller Ads Better? Interscroller ads are designed to be non-disruptive and won’t cover up the user’s content consumption flow, creating positive brand recall value among consumers.

Pop-Up

Single Grain

DECEMBER 20, 2019

Google is constantly adding to and upgrading its massive suite of products, which makes it hard for the typical advertiser to keep up with what’s available to them. That’s why we’ve rounded up the six biggest Google Ads trends for 2020 to help you plan the right marketing campaigns for your business this year.

Machine Learning

Lemonads

FEBRUARY 14, 2021

Publishers usually have to meet a minimum traffic volume and quality requirement before joining an ad network. Advertisers can sign up and purchase traffic almost without restrictions, so they can start setting up their campaign parameters and launch ads as soon as they sign up.

Ad network

Smart-Hub

JUNE 17, 2024

What is Mobile Programmatic Advertising? Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). Marketers only need to set up the campaign; the platform does the rest.

Demand Side Platform

Digital Turbine

SEPTEMBER 28, 2023

Panel discussion with Google, Kolibri Games, LoopMe, and Digital Turbine at Gamescom During Gamescom in Cologne this August, Digital Turbine hosted an intimate event for app developers to connect and discuss current challenges in ad monetization.

A/B Testing

illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. Because of how large the mobile user market is, the possibilities are seemingly endless in optimizing and improving your mobile ad strategies.

Advertising

Monetize More

OCTOBER 20, 2022

The instant eye-catching nature of leaderboard banner ads makes them ideal for advertisers that want immediate attention for their brand or product. Since leaderboard banner ads pop up above all other content on a page, they seem bigger and more immediate than other types of advertising. 6- Ad Server Acceptance.

Banner

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

Ad network

InMobi

NOVEMBER 10, 2020

These changes to Apple’s new mobile operating system coming in 2021 will require each app installed on a device to display a pop-up message that specifically asks iPhone and iPad owners to opt in to having their personal data collected and shared in this manner.

Advertising

InMobi

DECEMBER 6, 2020

2020 Recap: Publishers See Big Gains with Ad Monetization, InMobi Exchange Grows 2X With over a trillion valid ad requests generated each quarter, InMobi Exchange grew by 200% between Q2 and Q3 in 2020. It circles back to mobile ad monetization reaching new heights over the course of 2020.

Header Bidding

AdvertiseMint

NOVEMBER 7, 2023

For Publishers : Ad networks are indispensable. They help publishers monetize their content, maximizing ad revenue through access to a range of ad formats. Whether it’s display ads, video ads, or mobile ads, publishers can choose from multiple ad networks to find the right fit for their ad inventory.

Ad network

Single Grain

JUNE 16, 2023

Pop-up Ads As the name suggests, these ads pop up on a screen and include a call-to-action. The CTA varies, depending on the online advertising goal; they can either compel users to sign up for a service or newsletter, learn about a product or brand, or purchase products.

Brand Awareness

Digiday

FEBRUARY 26, 2023

Havas is molding attention into its broader “meaningful media” MX planning process — coming up with a meaningful attention unit, said Mike Bregman, chief data officer at Havas Media Group North America. burger ad featuring women in bikinis may generate a lot of attention — but it won’t necessarily sell burgers. over 2021 to 11.8

Media

Monetize More

JUNE 20, 2023

In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! Are you looking at testing out new ad networks for your publishing property? Sign up with MonetizeMore today! Click here to find out how you can sign up for Google AdMob with MonetizeMore.

Ad network

Monetize More

SEPTEMBER 22, 2022

In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! Are you looking at testing out new ad networks for your publishing property? Sign up with MonetizeMore today! Click here to find out how you can sign up for Google AdMob with MonetizeMore.

Ad network

Monetize More

APRIL 26, 2023

If you’re a mobile app publisher, finding the right monetization strategy can be crucial to the success of your app. With the constantly evolving mobile landscape, it’s essential to stay up-to-date with the latest mobile monetization trends to maximize your revenue potential.

Video Ads

Ad Colony

JUNE 20, 2022

And those increases are just the start – as PWC sees ad revenues increasing through 2026. Instead of the normal 30 second TV spot, pop-up internet ads, or even social media advertising that dominated recent decades, people are using different techniques to get their brands in front of their market.

Advertising

YieldBird

MAY 26, 2023

of internet users are blocking ads. The growth of mobile ad blockers globally. In the good old days, ad block usage was less than 1 percent for many years. Since then, sites have been heavy and slow to load, as ads used more download bandwidth than ever, and annoying pop-ups kept distracting the user.

CPM

AdvertiseMint

OCTOBER 24, 2023

Challenges Faced by Mobile App Advertisers Mobile app advertising, while potent, does come with its own set of challenges. Excessive in-app ads, especially interstitial ads that pop up abruptly, can hinder the mobile user’s experience, causing potential app uninstalls.

Advertising

InMobi

AUGUST 20, 2020

As a result, how advertisers and publishers use IDFA for scalable user-level ad targeting and personalization will be impacted. While the long-term impact of removal of identifiers on the mobile ad ecosystem needs to be seen, it is indeed a significant move towards providing more control over data to users.

Demand Side Platform

InMobi

OCTOBER 29, 2021

The mobile ad tech ecosystem should make plain why data is being collected, who the data is shared with and how that data is protected. For instance, 55% said the cookie preference pop-up is disruptive to their mobile web browsing experience. In particular, communication is key.

Advertising

Monetize More

JUNE 1, 2023

Some common ad formats include: Display ads Video ads In-app ads Interstitial ads Native ads Display ads are the most common type of ad format and are typically displayed on a website or mobile app. They can come in various sizes and formats, including banner ads, pop-up ads, and more.

Ad network

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Statista ) The American pay-per-performance value makes up 24.4% Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. for display ads. (

Advertising

Monetize More

MAY 9, 2023

A/B testing will help you determine which tactics work best for you and your website so you can maximize results from display ad revenue. By using these strategies, you can maximize page views and drive up display ad revenue for your websites.

A/B Testing

Smart-Hub

DECEMBER 22, 2023

The market goes up because more and more people are interested in a data-driven marketing. Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Data-Driven Precision Data-driven advertising has evolved into a powerhouse for personalized marketing.

Ad Exchange

illumin

JANUARY 22, 2024

However, it wasn’t until 2007 when Facebook officially launched its ‘Facebook Ads’ platform which allowed businesses to create individual profiles as well as “social ads” which were ads that combined social actions from a user’s friends (such as recent purchase of a business review) with an advertiser’s message.

Advertising

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. How the data stacks up.

First-Party Cookies

Single Grain

NOVEMBER 15, 2019

How to Create a Facebook Mobile Video Ad. To start reaping the rewards of videos for mobile Facebook users, you’ll need to create your Business Manager account. (If If you haven’t done this already, here’s a quick set-up guide.). Single Video : An ad with a single video. Click To Tweet.

Video Ads

InMobi

DECEMBER 24, 2021

With mobile gaming seeing unparalleled growth, Pop Mie, the popular noodle brand in Southeast Asia (SEA) , opted for a mobile strategy to engage audiences through ad gamification. The two different immersive gamified ad experiences ensured record engagement and cemented the purchase intent among the Indonesians.

Education

InMobi

OCTOBER 19, 2020

We recently chatted with Nikki Gertner, Senior Product Marketing Manager at Celtra, to discuss about how retailers should approach digital advertising during the 2020 holiday shopping season and how they should be thinking about their mobile ad creatives. How can retailers make effective banners and video ads?

Retail