Monetize More

DECEMBER 29, 2022

So, you’ve decided to venture into programmatic video. You’re making a smart decision that will help you reach new audiences and get your content seen by more people. In this post, we’ll go over some important tips you need to know to improve video programmatic health in 2023.

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Mediavine

DECEMBER 7, 2021

For as long as we can remember, we’ve stressed to our publishers that the key to success with Mediavine, and programmatic advertising in general, is viewability. As its name implies, viewability means that your ads are seen by readers, giving advertisers the performance they need to pay a premium for your inventory.

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Digital Turbine

OCTOBER 4, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. Learn all about these stories in this week’s Mobile Monday! What does that mean? Mobile Ads Deliver More Brand Safety and Viewability.

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Automatad Inc.

JANUARY 9, 2024

Likewise, video header bidding is a go-to solution for publishers who want to serve video ads. Why video ads, you ask? Well, for starters, adtech knows video ad supremacy ! Many large and small publishers see video ads as a growing part of their business and use video header bidding to serve them.

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Monetize More

NOVEMBER 24, 2022

Does Mobile Ad Sizes really matter? With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing. Web interstitials or full-page web ads. Running into costly errors with mobile ad ops? The 300×250 ad unit.

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Martech

MARCH 6, 2023

This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers. Table of contents The shifting trends in media consumption What’s the difference between CTV, OTT and linear TV? It’s also immensely popular, reaching 204.1

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Automatad Inc.

OCTOBER 26, 2023

Share Tweet Share Are you a website owner looking to supercharge your ad revenue? Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. Video Ad Monetization: What Is it?

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Monetize More

FEBRUARY 8, 2023

Tired of poor Ad RPMs? Even though you’re super smart and are keeping up with the top adtech industry news, I bet most of the time you still feel like there is so much you are missing. Imagine how enriching your life would be if you eliminated 90% of your site’s invalid traffic (IVT). Happy reading!

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Monetize More

JANUARY 30, 2023

Most advertisers looking to launch their campaigns typically refer to the industry-standard ad sizes set by the Interactive Advertising Bureau (IAB). This makes things easier for those looking to buy or sell ads, as a standard set of sizes ensures a strong supply and demand chain. It also comes in the IAB standard units.

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Martech

OCTOBER 15, 2021

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, thank you for paying closer attention to my purchases and intent. It used to be that any time I researched a brand I was reporting on, I’d get ads from them for months and months.

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InMobi

SEPTEMBER 19, 2019

Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Then this guide is for you. Why Include Video Content in Your Mobile Advertising and Marketing Strategy? In Q1 2019, the average CTR for a video ad in the U.S. was 3.16%.

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Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers.

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Ad Monsters

JUNE 16, 2022

So, you missed AdMonsters Ops 2022 in New York? While I won’t outright call you a loser, I will say you missed some of the most intriguing discussions about where the future of ad tech and revenue operations is headed. RMNs can help close the gap between consumers seeing ads and actually buying a product.

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Basis

NOVEMBER 2, 2022

As more and more people turn to CTVs to consume video content, it’s no surprise that digital ad spend follows. With this channel’s explosive growth has come a similar influx of terms (and acronyms, because we in the ad industry love our acronyms— IYKYK ) to describe the CTV viewing and advertising experiences.

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InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

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Martech

MAY 18, 2022

In fact, digital video ad spending in the U.S. Clearly, having a video ad strategy is highly beneficial. However, comparing and analyzing video ad performance across platforms isn’t as easy as it may seem. In contrast, watching a video ad for 11-30 seconds is considered a view on YouTube Trueview ads.

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Monetize More

AUGUST 16, 2022

This post was most recently updated on August 24th, 2022 Google AdSense helps you generate revenue by displaying ads on your website. It’s one thing to know when to put ads on your website and another to know how to get earnings from those ads. That’s what some local businesses get, according to a study.

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Monetize More

AUGUST 16, 2022

Google AdSense helps you generate revenue by displaying ads on your website. It’s one thing to know when to put ads on your website and another to know how to get earnings from those ads. You’ll get better profit if you work to increase AdSense CTR on your website. . 2- Focus on ad placement.

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RevX

MAY 5, 2022

This article discusses advertisers’ need for transparency and the best ways to navigate the advertising ecosystem. Why do we need transparency in mobile advertising? The world of mobile programmatic moves quickly and has numerous moving parts. But what is holding them back from demanding transparency? is assessed.

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Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. What Is Video Advertising?

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Monetize More

JANUARY 25, 2023

Where Are the Best Placements For Banner Ads? Banner ads are a popular form of online advertising that can be found on websites all over the internet. These ads are typically rectangular in shape and come in a variety of sizes. You have to put yourself in the position of the user of the traffic you are targeting.

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Monetize More

MAY 17, 2023

The video industry is rapidly booming, so you are here, reading this article. Nowadays, the viewers are looking forward to more content; it’s high time you must consider turning your creations into cash! Now, you might take YouTube into your account since it is an excellent platform to earn some bucks.

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Digital Turbine

OCTOBER 20, 2022

App developers like you are hard at work lining up in-app events to capture the seasonal spirit and advertisers have plans to capture eyes and hearts before year’s end. Waterfall networks who have been reliable workhorses in the mobile ad delivery space provide strong demand operating on performance models to deliver ads optimized to convert.

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Monetize More

AUGUST 3, 2022

The video industry is rapidly booming, so you are here, reading this article. Nowadays, the viewers are looking forward to more content; it’s high time you must consider turning your creations into cash! Now, you might take YouTube into your account since it is an excellent platform to earn some bucks.

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Video Ads Click Through Rate Non-Profit Viewability 52

InMobi

FEBRUARY 11, 2019

To learn more about what InMobi is doing to improve and guarantee trust and transparency throughout the mobile in-app advertising and marketing ecosystem, download our white paper on 5 Ways InMobi Ensures Trust and Transparency today. According to eMarketer, in 2018, close to 58 percent of all digital ad spending in the U.S.

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Digiday

SEPTEMBER 22, 2022

The discussions were conducted under Chatham House rules, meaning Digiday can share what was said while maintaining the executives’ anonymity. But it’s always, who knows?”. One of the biggest challenges we’re seeing is being able to show attribution, or return on ad spend, for our KPIs of clients that are buying other media.

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Monetize More

OCTOBER 4, 2022

I know you’re probably not poppin’ open champagne whilst reading this, but in all seriousness, we are at an ideal time to maximize revenue for your site. With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Audience Segmentation.

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InMobi

SEPTEMBER 11, 2019

Here’s how to decide which one is right for you. When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? Let’s dive into what these terms mean. So which option is right for you? What is a DSP Anyway? That all depends.

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Basis

MARCH 7, 2023

Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth.

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InMobi

APRIL 4, 2019

In-App Programmatic Advertising Explained from A-Z Need programmatic advertising explained to you in layman’s terms? No worries, because we have you covered here! Interested in learning more about the current state of mobile programmatic? With open exchanges or open marketplaces, available ad inventory (i.e.

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InMobi

JUNE 12, 2020

With most voters still wary of large public gatherings and facing the lingering effects of the pandemic, mobile is the ideal platform as consumption continues to grow over the past many months. Furthermore, in-app targeting is consistently more accurate since it relies on mobile device IDs instead of third-party cookies.

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InMobi

OCTOBER 8, 2018

Here’s what you missed. Tuesday Early Afternoon: Why Mobile In-App Advertising is a Whole New World On Tuesday afternoon, Anne Frisbie, InMobi’s SVP of Global Programmatic and North America, took the stage to chat about all things mobile in-app advertising. Didn’t have a chance to make it this year?

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InMobi

AUGUST 7, 2019

In the world of digital advertising, here’s what companies need from their ad ops personnel. When it comes to mobile app ad ops, what’s really required from teams to ensure success? We are a mobile ad ops partnership company. Highlighting the Three Components of Online Ad Ops Okay.

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Digiday

DECEMBER 22, 2022

But it seems that one cannot survive without the other, so in the spirit of the holiday season, Digiday asked publishers what they’d wish to see from their platform partners in the new year to help feel more stable, supported or simply just make their jobs as content creators easier. What’s the long term, six-month view?

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Automatad Inc.

NOVEMBER 23, 2023

We all know that SSPs help with yield optimization. It’s scanning your website visitors, figuring out what they fancy, and then it’s auction time. Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy.

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Digiday

JANUARY 22, 2023

Artificial intelligence may not be taking over media agencies’ jobs yet, but some of this technology is already sitting, and working, next to you. Codeword, which is part of WE Communications, said the goal is to explore what human and AI collaboration could look like in the agency world.

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InMobi

APRIL 23, 2019

The mobile app economy has never been hotter. Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. While mobile in-app advertising is growing, not everyone is cashing in. There are a few.

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