Martech

JUNE 18, 2025

Salesforce: AI as a trust multiplier Salesforce doesn’t just ship AI features — it embeds ethics. The post AI can’t create meaning — that’s still marketing’s job appeared first on MarTech. They’re turning tech stacks into trust stacks by pairing automation with a buyer-first lens. It’s about what’s meaningful.

Shipping

Martech

JULY 31, 2024

Large companies may lack the agility to easily “turn the container ship” to address emerging or embedded customer service concerns. The post How customer satisfaction fuels B2B profitability appeared first on MarTech. Dig deeper: 5 simple ways to improve customer experience Email: Business email address Sign me up! Processing.

Shipping

Martech

APRIL 2, 2025

Without taking a deep, objective look at your current efforts, you risk moving forward without clear direction like piloting a ship without a rudder. Dig deeper: Strategic vs. tactical decisions: How to find the right balance The post Why your marketing isn’t working and how an audit can help fix it appeared first on MarTech.

Marketing

Martech

MARCH 31, 2025

What if the key to customer loyalty isnt faster shipping or flashier ads but a cleverly timed stroll down memory lane? Dig deeper: How customer-centric marketing fuels long-term success The post How B2B and B2C brands are winning hearts with memory-driven CX appeared first on MarTech.

Pop-Up

Martech

JULY 14, 2025

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. For example, if a consumer has a question about shipping or returns, the AI can provide immediate answers, reducing frustration.

Affiliates

Martech

OCTOBER 24, 2024

A customer expecting only service-related SMS messages (shipping updates, for example) doesn’t want to get a lot of texts about discounts on new purchases. The post SMS deliverability: What you need to know appeared first on MarTech. Promotional SMS messages communicate a special offer or a new product to consumers. Processing.

Communications

Martech

OCTOBER 23, 2024

Organizations typically rely on cross-functional teams spanning marketing, product, engineering and sales to build a personalization infrastructure, which also relies on data systems and martech tools. Enhanced user experience – Adaptability and real-time personalization are also much more attainable with an AI engine steering the ship.

A/B Testing

Martech

JULY 10, 2025

Sales shouldn’t improvise segment-specific stories from scratch, and marketing shouldn’t ship assets that read like internal brochures, applicable to anyone and everyone. The post When and how to segment your product messaging appeared first on MarTech. Email: See terms.

Audience

Martech

AUGUST 12, 2025

Suddenly, nothing ships on time. The post Strong MOps is how marketing runs on time and at scale appeared first on MarTech. Marketing moves fast. Without the right systems, things fall behind. Calendars slip, data breaks and requests arrive too late. Marketing operations changes that. Email: See terms.

Marketing

Martech

MARCH 12, 2025

Provide specific, tangible offers like discounts or free shipping. Dig deeper: 7 creative email automations for non-ecommerce brands The post 3 high-impact email automations you need to drive revenue appeared first on MarTech. Example: “You left something behind! Return now and complete your order.”

Click Through Rate

Marketing Dive

JULY 14, 2025

The latest marketing from the chain takes a bold approach to transparency, committing to righting the ship by flipping Colonel Sanders’ usually cheery disposition into a stern one, including on store signage and out-of-home ads.

Cookies

Martech

JUNE 9, 2025

The martech landscape is evolving rapidly — and creative operations is increasingly at the center of that transformation. But that approach is increasingly out of sync with the martech needs of the modern enterprise, especially in CreativeOps, where delivery speed, brand governance and tool interoperability are non-negotiables.

MarTech

Martech

JULY 31, 2025

Product shipped features no one saw. Start-up example: A five-person SaaS firm cut six ICP lines to one in a single session, shipped a 90-second ROI calculator and grew the answer share from 18% to 43% in six weeks, without increasing ad spend. The post Adapting your GTM to win the AI-driven buyer appeared first on MarTech.

Shipping

Martech

JULY 18, 2025

Source: Sprout Social Platform evolution and future New features: X has shipped over 200 new products and features post-acquisition. The post B2B marketing on X: What you need to know appeared first on MarTech. Influencer partnerships are cost-effective on X, with costs ranging from $11 for nano-influencers to $22,000 for celebrities.

Marketing

Martech

MAY 27, 2025

Additionally, performance-based marketing solutions are the top priority for martech investment (56%), showing a demand for technologies that deliver guaranteed, measurable outcomes. What we do know is that far fewer cargo ships are arriving in U.S. ports and consumers are pulling in their wings. Email: See terms.

Retail

Martech

JULY 23, 2025

We explore the critical role of playbooks in navigating change, the impact of AI on content creators, and the necessity of clear communication and relentless shipping to succeed. The post Outsmarting entropy: Shipping beyond the playbook appeared first on MarTech. Email: See terms.

Shipping

Martech

JULY 17, 2025

Taxes are calculated at checkout using your buyer’s billing or shipping address, powered by Stripe Tax. The post 14 HubSpot updates from June 2025 you can’t miss appeared first on MarTech. How it helps you Manually tracking tax rates across regions is time consuming and risky. Email: See terms.

Shipping

Martech Series

JUNE 10, 2025

While you’re focused on strategy and creative problem solving, AI Agents work in parallel to monitor your data, spot patterns and changes, watch user sessions, form hypotheses, run experiments, ship changes, and monitor impact. “Companies often tell us they have the data, but they don’t have the resources to analyze or act on it.

Conversion

Martech

MARCH 7, 2025

Bob registers on the website and receives a welcome email with a discount code for free shipping, so he clicks on it. Dig deeper: How to resolve unassigned traffic in GA4 The post How to understand sessions in GA4 appeared first on MarTech. Bob checks out.

CPC

Martech Series

AUGUST 8, 2025

Marketing Technology News: MarTech Interview with Žilvinas Lešinskas, VP of Product @ Omnisend Worksport continues to emphasize that the Company’s revenue trajectory, cash flow, and profitability initiatives are its primary focus , but modest cryptocurrency exposure aligns with its long-term risk mitigation philosophy.

Manufacturing

Martech Series

JUNE 18, 2025

Shipperfy Launches to Streamline and Scale eCommerce Shipping and Fulfilment CORRELLINK PTY. LTD , a Sydney-based technology company, today announced the launch of its shipping management eCommerce platform Shipperfy , that consolidates order processing and shipping across multiple sales channels into a single interface.

Shipping

Martech

DECEMBER 16, 2021

Prices for many goods and services are on the rise, and this includes shipping costs by major carriers, Shopify tells us in their 2022 report. With all of this momentum, increased shipping costs shouldn’t be a major deterrent to shoppers. For ecommerce heavy retailers, shipping costs affect brand messaging (Free Shipping!),

Shipping

Martech Series

NOVEMBER 4, 2022

ReadyCloud has announced a major update to its ReadyShipper X shipping software supporting rapid deployment for warehouse automation with new features that are designed to improve the way midmarket e-tailers work. Marketing Technology News: MarTech Interview with Lindsay (Boyajian) Hagan, VP – Marketing at Conductor. Ship for less!”

Shipping

Martech

FEBRUARY 2, 2024

The allure of martech can be deceptive. As we navigate the complexities of martech, let’s explore what it really takes to turn these tools from a promising investment into a pivotal part of your marketing success story. Are your martech investments truly paying off? Think about it.

MarTech

Martech

FEBRUARY 8, 2024

It’s integrated with WordPress and WooCommerce and provides payment processing, product and order management, AI image and content generation, hosting, tax and shipping options and analytics. Get MarTech! The post AI-powered martech releases and news: Feb. 8 appeared first on MarTech. In your inbox.

MarTech

Martech Series

JANUARY 19, 2023

Marketing Technology News: MarTech Interview with Susan Beermann, CMO at Contentstack The post Decodable Ships Additional Enterprise Readiness Features for Real-Time Data Streaming Built on Apache Flink appeared first on MarTech Series.

Shipping

Martech Series

JANUARY 2, 2023

Welcome to this MarTech Series chat, Richard, tell us about yourself and more about your role at Wunderkind…. I spent many years working at a variety of martech companies focused on both B2C and B2B solutions, before deciding that I not only wanted to sell technology, but wanted to build solutions for marketers.

MarTech

Martech Series

FEBRUARY 1, 2023

One missed opportunity or unexpected result could be the iceberg that sinks the ship. Take us through some of your core marketing processes/strategies at Heap – and some of the martech that helps drive all of it? When integrating martech to marketing processes: what do you feel B2B marketing leaders need to pay more attention to?

MarTech

Martech Series

JUNE 20, 2022

Nate Abbott, Head of Product at Front shares a few proven product marketing tips and best practices in this quick catch-up: Welcome to this MarTech Series chat, Nate, tell us about yourself and more about your role at Front. A few thoughts on the future of Product Marketing and Martech? .

MarTech

Martech

MARCH 7, 2024

Order splitting: Ship to multiple locations One of the anticipated features in the latest release is the ability for customers to split items in their shopping cart to multiple shipping addresses during checkout. Get MarTech! Opinions expressed in this article are those of the guest author and not necessarily MarTech.

Shipping

Martech

OCTOBER 20, 2022

At the risk of being nostalgic, it was a simpler time for our industry: the martech landscape was comprised of a mere 1,000 solutions and nobody had even heard of Cambridge Analytica. Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily.

MarTech

Chief Martech

FEBRUARY 14, 2023

So on this anniversary, I thought I’d share 15 reflections on martech and more that have stuck with me on this journey. While I am sometimes mistaken as a martech tool nut — well, okay, I kinda am — I’m an adamant believer in the 10/90 Rule for companies to succeed with marketing technology. I really do love this stuff.

MarTech

Martech

OCTOBER 6, 2021

It might not be enough to simply include disclaimers that orders possibly could be shipped later than estimated due to supply chain delays. All of these shipping-related communications with the customer relate back to experience, and customers will flee or hang tough as a result of this experience.

Shipping

Martech Series

JUNE 23, 2022

Welcome to this MarTech Series chat, Jerry, tell us about yourself and what inspired Firework? Marketing Technology News: MarTech Interview with Hunter Sunrise, Senior Vice President and Head of Marketing at Postclick. Jerry Luk, Co-Founder & President at Firework chats about a few top B2B and online commerce trends: _.

MarTech

Martech Series

JANUARY 10, 2023

BigCommerce will be the first ecommerce service provider to release a self-service integration into Buy with Prime, shown to increase conversion by 25% on average with shopping benefits such as fast, free shipping. Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren.

Shipping

Martech

AUGUST 24, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Down the page, we talk about the worsening supply chain and shipping crisis, which isn’t going to be over, it seems, before the holiday season. The shipping problem is getting worse.

Shipping

Martech

DECEMBER 17, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. For instance, music fans might complain about the fees added by ticket services, but they are all listed in the order (venue fee, service fee, shipping and processing), and customers still go to the shows.

Shipping