Martech

APRIL 23, 2024

The company discovered this when they began sending messages to customers post-purchase with accurate shipping and delivery details. Dig deeper: Driving growth through data: Optimizing the retention stage Shipping around the world Launched in 2019, True Classic grew to $100 million in revenue after only two years.

Shipping 90

Shipping Click Through Rate Retail Communications 90

Martech Series

OCTOBER 25, 2022

In practice, this can look like a free shipping banner appearing for customers who often buy items at full price, while a promotional discount displays for bargain hunters, and sustainable product recommendations appear for shoppers browsing recycled clothing.

A/B Testing 72

A/B Testing Click Through Rate Conversion Rate Machine Learning 72

Martech

DECEMBER 16, 2021

Part of the problem is that inboxes are overflowing,” said Matt Harris, co-founder, and CEO of email builder Dyspatch, in his session at our MarTech conference. He added, “With that experience, they [LendingTree] saw an 86% increase in click-through rate, so we know that using AMP delivered results for them.

Shipping 116

Shipping Marketing Click Through Rate Communications 116

Martech

MARCH 10, 2022

Some factors to consider: Industry Size of company Volume of goods shipped Product type Fulfillment model Location Revenue potential Country of origin. It is time to move away from tracking traditional (and at times, vanity) metrics like impressions, CPMs, click-through rates, web traffic, etc.

Marketing 101

Marketing Brand Awareness Click Through Rate Audience 101

Martech

JULY 25, 2023

They’re your rocket ship, giving you the scale you need without compromising on that personal touch. Measuring success: Beyond open rates and click-through rates The “blast and pray” days of email marketing were all about open and click-through rates (CTRs). Get MarTech!

Conversion 93

Conversion Marketing Click Through Rate Conversion Rate 93