Martech

OCTOBER 31, 2024

” It began, said Ross, with retargeting. But it became clear to PebblePost and the adtech space generally that, while retargeting is critical for lower funnel activity, marketers are also really looking to drive acquisition and retention. The post New horizons for data-driven direct mail marketing appeared first on MarTech.

Marketing

Martech

FEBRUARY 20, 2025

Its dashboards instantly surface insights on audience overlap and opportunities for customer acquisition, retargeting or suppression. The post Adobe looks to navigate privacy and advertising with Adobe Real-Time CDP Collaboration appeared first on MarTech. Email: Business email address Sign me up! Processing.

Advertising

Martech

FEBRUARY 26, 2025

Retargeting. The post Five common LinkedIn Ads mistakes and how to fix them appeared first on MarTech. Ive seen lower CPCs while maintaining high ICP fits (over 90%) precisely the expansion you want for prospecting. LinkedIn builds these high-value audiences using: Lead gen forms. Contact or company lists. Conversions (e.g.,

Education

Ad Tech Daily

AUGUST 1, 2025

Three YouTube Advertising Options, Targeted with Behavioral and Retargeting technology. Vici, a MarTech leader in the digital advertising space, introduced YouTube+, a comprehensive advertising suite designed to elevate brand awareness and reach across multiple YouTube platforms.

Retargeting

Martech

MAY 27, 2025

If youve built demand that youre not capturing in paid search, paid social or retargeting campaigns, prioritize demand capture before you carve out a budget for CTV. Metas Robyn is a strong option for brands without the budget for paid martech platforms. Email: Business email address Sign me up!

Retargeting

Martech

JANUARY 14, 2025

If your event tracking is properly configured, you can retarget the audiences you gather at various points in the funnel. The post Why full-funnel marketing is key to profitability appeared first on MarTech. Processing.

Marketing

Martech

JULY 24, 2025

You can retarget engaged viewers later with paid campaigns once they’ve watched multiple videos. The post Why YouTube SEO requires a different strategy than blogs appeared first on MarTech. Another idea is to link to supporting content, like a template or report on the topic of your video. Email: See terms.

SEO

Martech

SEPTEMBER 18, 2024

Use retargeting ads and personalized recommendations to guide users toward completing their purchase. The post How to use micro-moments to capture customer intent in real-time appeared first on MarTech. Offer live chat support to address any last-minute concerns and eliminate barriers to buying. Processing.

Conversion Rate

Martech

FEBRUARY 7, 2025

LinkedIn pixel : Track website interactions to retarget engaged users. The post 6 B2B paid media platforms where you can advertise effectively appeared first on MarTech. Document ads : Offer a teaser (one or two pages) of downloadable content and require users to submit their information to access the full version. Processing.

Advertising

Martech

AUGUST 5, 2025

You’ve likely been here: after launching a thoughtful, multichannel campaign — podcasts, CTV, social video, gaming, DOOH — your analytics dashboard credits a single retargeting ad for the conversion. Finally, a retargeting ad helps close the deal. It’s not just frustrating. Fuel up with free marketing insights.

CPA

Martech

MAY 21, 2025

In 5 Ways Marketers Are Using AI to Increase Efficiency from Acoustic, marketers will find five tangible, proven ways AI is being applied to improve segmentation, enhance personalization, monitor performance, support content creation, and retarget audiences more effectively.

Marketing

Martech

JULY 16, 2025

And rather than sending forgettable promotions like Wistia’s, you send memorable promotions like this one from MarTech (no, they didn’t pay me to say that): Final tips Send retargeting emails: I’ve written about this before here. The post Fix your webinar emails before your next campaign flops appeared first on MarTech.

MarTech

Martech

APRIL 3, 2025

As noted in a previous MarTech article, advertisers are rediscovering the power of upper-funnel investment and learning how to build a business case for brand media using modern measurement methods. Weeks later, they saw improved performance in retargeting and paid search proving the halo effect of brand investment. Processing.

Brand Lift

Martech

MAY 16, 2025

Facebook : Solid for broad targeting, community engagement and retargeting. Retarget warm leads: Focus on people whove already interacted visited a landing page, clicked an ad or abandoned a cart. Use retargeting alongside your email list to reinforce offers. Layer paid ads into ABM campaigns to reach high-value accounts.

Retargeting

Single Grain

APRIL 26, 2025

Retargeting Integration: Set up systems that automatically serve personalized ads based on previous content interactions. Modular MarTech Stack: Build a flexible technology infrastructure that can adapt as personalization needs evolve.

Marketing

Martech

MAY 9, 2025

Marketers often think of retargeting as something reserved for ad platforms, but it’s just as effective in email. How retargeting emails help you stay top of mind How often do you check your list when packing for vacation or planning a grocery run? Don’t stop at retargeting ads I know, I know.

Retargeting

Martech

MARCH 18, 2025

Outbound performance marketing (Targeted ads) AI-driven ad blockers and filters will neutralize targeted ads and retargeting. The post The hard truth about what AI will do to GTM appeared first on MarTech. Buyers will find vendors organically through AI-assisted search, not by clicking ads. What replaces it?

Education

Martech

APRIL 22, 2025

” at the MarTech Spring Conference brought together industry experts to tackle this pivotal topic. Actionable ABM tip : Explore PBA tools or platforms like RollWorks for contact-level insights and retarget individuals who engage with your content through LinkedIn Ads or other pipelines. appeared first on MarTech.

Conversion Rate

Martech

APRIL 17, 2025

Retargeting. Retargeting What’s the best way to juice your numbers? Run 12 retargeting vendors! Take PMax, which by default includes branded queries and retargeting audiences. But what if this approach has the exact opposite effect? Consider the following: Branded search. Performance Max campaigns in Google.

Retargeting

Single Grain

APRIL 11, 2025

The Karrot.ai Advantage for Enterprise ABM Karrot.ai enables enterprise marketers to deliver truly personalized experiences without complexity or wasted resources.

ROI

Martech

APRIL 1, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Prompt: What do you think about retargeting? Here’s something somebody asked me!

Retargeting

Martech

MAY 2, 2024

Now, here are this week’s AI-powered martech releases, features and upgrades. It provides data for optimizing campaigns by retargeting exposure-based audiences across linear, streaming and digital channels. The post AI-powered martech releases and news: May 2 appeared first on MarTech.

MarTech

Martech Series

JULY 15, 2022

YouAppi announces it now has a 100% female-led executive team in the US and has grown its app retargeting product, ReAppi, 3x since its launch in 2019. The strong female presence on its executive leadership team has helped YouAppi grow its app retargeting product, ReAppi, 3x since its launch in 2019.

Retargeting

Martech Series

JANUARY 30, 2023

Bots are clicking on high value search advertisements to trick ‘retargeting’ algorithms to display lucrative adverts on scam websites. Retargeting is a marketing technique which redisplays ads to people who’ve previously shown an interest in a website,” said Vanes.

Retargeting

Martech Series

MARCH 2, 2023

Tweet Amol Waishampayan, Chief Product Officer at FullThrottle chats about using insights from your customer journey to drive the overall marketing and ad experience in this catch-up: _ Welcome to this MarTech Series chat, Amol, tell us about yourself and more about your role at FullThrottle?

MarTech

Martech Series

JANUARY 30, 2023

Think Connected TV, and Competitive conquesting, and programmatic out of home with digital and mobile retargeting. A few marketing practices and martech tools that you feel should be in greater focus as B2B teams navigate what is often being pegged as a recessionary time in 2023?

MarTech

Martech Series

JANUARY 29, 2023

. “The fact that consumers who use a Safari browser on an iPhone or any other Apple device cannot be identified through a third-party cookie is a real problem for marketers regarding ad personalization and retargeting,” said Steve White, CEO of Clarivoy. This problem represents nearly 40% of in-market shoppers.

Retargeting

Martech

JUNE 29, 2023

Increase the scalability of your operations In evaluating digital experience, organizations take stock of all the digital touchpoints where customers connect with the brand, as well as the martech stack and internal architecture that support these touchpoints. Register and watch The MarTech Conference here. Get MarTech!

Retargeting

Martech Series

JULY 22, 2022

While the major types of display ads include responsive ads, retargeting ads, social ads, and native ads, there are many other kinds of display targeting like contextual targeting or topic targeting that can be used to bring in the attention of target viewers. Retargeting Display Ads : Retargeting ads are nothing but a form of remarketing.

Display Advertising

Martech

APRIL 26, 2022

Being retargeted with content about the item they just purchased was the top offender, cited by 43% of respondents. Personalized connections matter,” said Karen Neves, SVP of global demand generation at Tealium, at The MarTech Conference last month. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Marketing

Martech Series

OCTOBER 11, 2022

“The whole idea is to provide our customers with the ability to look holistically at sports fan behavior and use that understanding to better and more efficiently support acquisition, retention and retargeting”. Marketing Technology News: MarTech Interview with Alexa Kilroy, Head of Brand at Triple Whale. The post Epoxy.ai

Retargeting

Martech

APRIL 6, 2022

It can also retarget desired audiences across environments, from CTV to mobile, to DOOH and in-app. The post MobileFuse launches improved targeting for CTV and cross-channel campaigns appeared first on MarTech. The CTV solution now has improved targeting and measurement functions. Constantine von Hoffman contributed to this report.

Retargeting

Martech Series

JANUARY 23, 2023

Marketing Technology News: MarTech Interview with Dan Granger, CEO and Founder of Oxford Road “Generative AI is emerging as mainstream and we are excited to share the findings of our report with the public,” said Matt Britton, Founder & CEO of Suzy. ” The Suzy research cloud offers the ability to retarget consumers.

Retargeting

Martech

MARCH 15, 2022

At MarTech, we’ve been caught up in our own March Madness. Search, contextual advertising and retargeting. Advertisers can even retarget those users for up to 30 days after the event for better results, all with CTV.”. The post CTV’s ticket to March Madness advertising appeared first on MarTech.

Advertising

Martech Series

FEBRUARY 9, 2023

Marketing Technology News: MarTech Interview with Carsten Storm, Head of Digital Marketplace at SAP Here are five tips: 1. Incorporate retargeting to keep your brand top of mind. Retargeting involves showing ads to people who previously visited your website or engaged with your brand. Put a stronger focus on value and education.

Audience

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. See the full presentation from our MarTech conference here (free registration required).

Marketing

Martech Series

AUGUST 31, 2022

Personalized recommendations for retargeting SMS campaigns are based on: Shoppers’ behavior in search and collections pages. By targeting customers according to their individual needs, and in unique ways, merchants can grow business engagement and customer loyalty by: Retargeting based on a shopper’s last session.

eCommerce