Martech

AUGUST 1, 2024

“Advertisers are under increasing pressure to justify media investments as the availability of reliable performance data diminishes,” Andrew Frank, VP distinguished analyst with Gartner for Marketing Leaders told MarTech. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Processing.

Retail 115

Retail Media Retargeting MarTech 115

Martech

MAY 27, 2025

If youve built demand that youre not capturing in paid search, paid social or retargeting campaigns, prioritize demand capture before you carve out a budget for CTV. Metas Robyn is a strong option for brands without the budget for paid martech platforms. Email: Business email address Sign me up!

Retargeting 90

Retargeting CPA CPM Audience 90

Martech

MAY 21, 2025

In 5 Ways Marketers Are Using AI to Increase Efficiency from Acoustic, marketers will find five tangible, proven ways AI is being applied to improve segmentation, enhance personalization, monitor performance, support content creation, and retarget audiences more effectively.

Marketing 78

Marketing Retargeting MarTech Audience 78

Martech

OCTOBER 31, 2024

” It began, said Ross, with retargeting. But it became clear to PebblePost and the adtech space generally that, while retargeting is critical for lower funnel activity, marketers are also really looking to drive acquisition and retention. The post New horizons for data-driven direct mail marketing appeared first on MarTech.

Marketing 133

Marketing Retail Retargeting Conversion Rate 133

Martech

FEBRUARY 20, 2025

Its dashboards instantly surface insights on audience overlap and opportunities for customer acquisition, retargeting or suppression. The post Adobe looks to navigate privacy and advertising with Adobe Real-Time CDP Collaboration appeared first on MarTech. Email: Business email address Sign me up! Processing.

Advertising 90

Advertising Retargeting Audience Cookies 90

Martech Series

JULY 15, 2022

YouAppi announces it now has a 100% female-led executive team in the US and has grown its app retargeting product, ReAppi, 3x since its launch in 2019. The strong female presence on its executive leadership team has helped YouAppi grow its app retargeting product, ReAppi, 3x since its launch in 2019.

Retargeting 98

Retargeting MarTech Marketing 98

Martech Series

JANUARY 30, 2023

Bots are clicking on high value search advertisements to trick ‘retargeting’ algorithms to display lucrative adverts on scam websites. Retargeting is a marketing technique which redisplays ads to people who’ve previously shown an interest in a website,” said Vanes.

Retargeting 75

Retargeting Search Advertising Advertising Ad network 75

Martech

MAY 2, 2024

Now, here are this week’s AI-powered martech releases, features and upgrades. It provides data for optimizing campaigns by retargeting exposure-based audiences across linear, streaming and digital channels. The post AI-powered martech releases and news: May 2 appeared first on MarTech.

MarTech 109

MarTech Retargeting Audience Impressions 109

Martech

FEBRUARY 26, 2025

Retargeting. The post Five common LinkedIn Ads mistakes and how to fix them appeared first on MarTech. Ive seen lower CPCs while maintaining high ICP fits (over 90%) precisely the expansion you want for prospecting. LinkedIn builds these high-value audiences using: Lead gen forms. Contact or company lists. Conversions (e.g.,

Education 117

Education Audience Retargeting Conversion 117

Martech

FEBRUARY 21, 2025

Retarget website visitors who viewed a product but didnt buy. Before increasing the budget, check these key signals: Your CTR is strong (1%+ for cold audiences, higher for retargeting). The post 3 reasons your paid social ads arent converting (and how to fix them) appeared first on MarTech. Third-party targeting is unreliable.

Conversion 95

Conversion Retargeting Audience Click Through Rate 95

Martech

JANUARY 14, 2025

If your event tracking is properly configured, you can retarget the audiences you gather at various points in the funnel. The post Why full-funnel marketing is key to profitability appeared first on MarTech. Processing.

Marketing 121

Marketing Brand Awareness ROI Retargeting 121

Martech Series

MARCH 2, 2023

Tweet Amol Waishampayan, Chief Product Officer at FullThrottle chats about using insights from your customer journey to drive the overall marketing and ad experience in this catch-up: _ Welcome to this MarTech Series chat, Amol, tell us about yourself and more about your role at FullThrottle?

MarTech 97

MarTech Retargeting Cookies Audience 97

Martech Series

JANUARY 30, 2023

Think Connected TV, and Competitive conquesting, and programmatic out of home with digital and mobile retargeting. A few marketing practices and martech tools that you feel should be in greater focus as B2B teams navigate what is often being pegged as a recessionary time in 2023?

MarTech 98

MarTech ROI Click Through Rate Viewability 98

Martech

APRIL 17, 2025

Retargeting. Retargeting What’s the best way to juice your numbers? Run 12 retargeting vendors! Take PMax, which by default includes branded queries and retargeting audiences. But what if this approach has the exact opposite effect? Consider the following: Branded search. Performance Max campaigns in Google.

Retargeting 99

Retargeting Non-Profit ROI Conversion 99

Martech Series

JANUARY 29, 2023

. “The fact that consumers who use a Safari browser on an iPhone or any other Apple device cannot be identified through a third-party cookie is a real problem for marketers regarding ad personalization and retargeting,” said Steve White, CEO of Clarivoy. This problem represents nearly 40% of in-market shoppers.

Retargeting 98

Retargeting Advertising Cookies MarTech 98

Martech Series

JULY 22, 2022

While the major types of display ads include responsive ads, retargeting ads, social ads, and native ads, there are many other kinds of display targeting like contextual targeting or topic targeting that can be used to bring in the attention of target viewers. Retargeting Display Ads : Retargeting ads are nothing but a form of remarketing.

Display Advertising 111

Display Advertising Retargeting Advertising Machine Learning 111

Martech

JUNE 29, 2023

Increase the scalability of your operations In evaluating digital experience, organizations take stock of all the digital touchpoints where customers connect with the brand, as well as the martech stack and internal architecture that support these touchpoints. Register and watch The MarTech Conference here. Get MarTech!

Retargeting 109

Retargeting Control Group MarTech Food 109

Martech

APRIL 3, 2025

As noted in a previous MarTech article, advertisers are rediscovering the power of upper-funnel investment and learning how to build a business case for brand media using modern measurement methods. Weeks later, they saw improved performance in retargeting and paid search proving the halo effect of brand investment. Processing.

Brand Lift 89

Brand Lift Conversion Retargeting Finance 89

Martech

FEBRUARY 7, 2025

LinkedIn pixel : Track website interactions to retarget engaged users. The post 6 B2B paid media platforms where you can advertise effectively appeared first on MarTech. Document ads : Offer a teaser (one or two pages) of downloadable content and require users to submit their information to access the full version. Processing.

Advertising 86

Advertising Media Conversion Audience 86

Martech Series

OCTOBER 11, 2022

“The whole idea is to provide our customers with the ability to look holistically at sports fan behavior and use that understanding to better and more efficiently support acquisition, retention and retargeting”. Marketing Technology News: MarTech Interview with Alexa Kilroy, Head of Brand at Triple Whale. The post Epoxy.ai

Retargeting 98

Retargeting MarTech Audience Media 98

Martech Series

JANUARY 23, 2023

Marketing Technology News: MarTech Interview with Dan Granger, CEO and Founder of Oxford Road “Generative AI is emerging as mainstream and we are excited to share the findings of our report with the public,” said Matt Britton, Founder & CEO of Suzy. ” The Suzy research cloud offers the ability to retarget consumers.

Retargeting 98

Retargeting MarTech Marketing 98

Martech

APRIL 26, 2022

Being retargeted with content about the item they just purchased was the top offender, cited by 43% of respondents. Personalized connections matter,” said Karen Neves, SVP of global demand generation at Tealium, at The MarTech Conference last month. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Marketing 115

Marketing Shipping Retargeting MarTech 115

Martech

APRIL 22, 2025

” at the MarTech Spring Conference brought together industry experts to tackle this pivotal topic. Actionable ABM tip : Explore PBA tools or platforms like RollWorks for contact-level insights and retarget individuals who engage with your content through LinkedIn Ads or other pipelines. appeared first on MarTech.

Conversion Rate 93

Conversion Rate Retargeting MarTech Marketing 93

Martech Series

FEBRUARY 9, 2023

Marketing Technology News: MarTech Interview with Carsten Storm, Head of Digital Marketplace at SAP Here are five tips: 1. Incorporate retargeting to keep your brand top of mind. Retargeting involves showing ads to people who previously visited your website or engaged with your brand. Put a stronger focus on value and education.

Audience 95

Audience Retargeting Marketing Education 95

Martech Series

AUGUST 31, 2022

Personalized recommendations for retargeting SMS campaigns are based on: Shoppers’ behavior in search and collections pages. By targeting customers according to their individual needs, and in unique ways, merchants can grow business engagement and customer loyalty by: Retargeting based on a shopper’s last session.

eCommerce 98

eCommerce Retargeting Marketing Retail 98

Martech

APRIL 6, 2022

It can also retarget desired audiences across environments, from CTV to mobile, to DOOH and in-app. The post MobileFuse launches improved targeting for CTV and cross-channel campaigns appeared first on MarTech. The CTV solution now has improved targeting and measurement functions. Constantine von Hoffman contributed to this report.

Retargeting 112

Retargeting Audience Conversion MarTech 112

MNTN

FEBRUARY 10, 2023

While linear television has been traditionally viewed as top-funnel (due to its wide reach but limited measurement capabilities), with CTV, advertisers can tap into 3rd-party data sets to reach new audiences, and then retarget any of those new website viewers through their smart TVs and streaming platforms.

Conversion Rate 98

Conversion Rate Conversion Retargeting Advertising 98

Martech

MARCH 15, 2022

At MarTech, we’ve been caught up in our own March Madness. Search, contextual advertising and retargeting. Advertisers can even retarget those users for up to 30 days after the event for better results, all with CTV.”. The post CTV’s ticket to March Madness advertising appeared first on MarTech.

Advertising 117

Advertising Retargeting Audience MarTech 117

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. See the full presentation from our MarTech conference here (free registration required).

Marketing 122

Marketing Account-Based Advertising MarTech Retargeting 122

Martech Series

JUNE 22, 2022

Marketing Technology News: MarTech Interview with Hunter Sunrise, Senior Vice President and Head of Marketing at Postclick. The post With 18 Additional Awards from G2, RollWorks Stands Out as the Leading ABM Partner for Go-to-Market Success appeared first on MarTech Series.

Retargeting 98

Retargeting Marketing Account-Based Advertising Display Advertising 98

Martech

APRIL 20, 2022

I’m more than ever willing to give up that data and really share part of my privacy,” said digital policy consultant Kristina Podnar at last month’s MarTech conference. The post Consumers aren’t so worried about data misuse by advertisers appeared first on MarTech. Managing expectations. “I’m The numbers back her up.

Advertising 124

Advertising Shipping Retargeting MarTech 124

Martech

MARCH 4, 2022

Rinner continued, “To become more efficient with CPA, brands should focus on the low-hanging fruit of the buyer journey, including reaching cart-abandoners, retargeting past purchasers, and refueling retargeting pools. appeared first on MarTech. Again, an ideal CPA is in the eye of the beholder, Fanelli noted.

CPA 109

CPA Retargeting CPL CPC 109

Martech Series

JANUARY 10, 2023

The SourceKnowledge Shopping Ads app also automatically generates a product feed from the store’s catalog to run Product Listing Ads (PLAs), Dynamic Product Listing Ads (dPLAs) as well as retargeting ads to active shoppers who have shown interest in the products.

eCommerce 93

eCommerce CPA Retargeting Ad network 93

Martech

APRIL 27, 2022

The company says this will result in real-time adaptive campaign protection across any platform that supports retargeting including Google Ads, Facebook, Criteo, Bing and TikTok. The post Edgemesh announces new feature to fight ad and click fraud appeared first on MarTech. Get the daily newsletter digital marketers rely on.

Retargeting 98

Retargeting Ad Click Conversion MarTech 98

Martech Series

JUNE 1, 2022

Marketing Technology News: MarTech Interview with Venkat Nagaswamy, CMO at Mitel. The post Audience Platform Is Pleased to Announce the Hiring of Long Ellis as SVP Client Strategy appeared first on MarTech Series. He and his wife Catherine, have three grown children and reside in Rowayton, CT.

Audience 98

Audience Retargeting Finance Ad network 98

Martech

JUNE 2, 2022

Advanced Matching to improve audience building for retargeting. The post Salesforce partners with TikTok for social commerce appeared first on MarTech. Use of the TikTok pixel to analyse and optimize campaign performance. Merchants will be able to launch TikTok as a sales channel within Commerce Cloud. Why we care. What is the future?

Retargeting 106

Retargeting Entertainment Audience MarTech 106

Martech

OCTOBER 13, 2021

We chose those because we feel they are capabilities needed to support the use cases that people expect a CDP to support, such as giving CRM users a view of interactions in other channels, updating retargeting lists in real time based on ecommerce transactions, and combining in-store and on-line transactions to build campaign lists.

Retargeting 112

Retargeting eCommerce MarTech Marketing 112