article thumbnail

Buying martech: what you love, what you hate, and who you trust (or not)

Chief Martech

If you’re reading this blog, it’s a safe bet that you’ve been involved in buying — or selling — martech software. Probably quite a bit of martech software. Also good advice for martech vendors: don’t short-change customer success or customer delight. It’s a powerful marketing channel.)

article thumbnail

Will AI in martech make buyer experiences better or worse? It depends…

Chief Martech

Martech professionals and marketing ops leaders are being driven to apply AI in marketing — use it for something, anything! How will AI martech affect the buyer experience? The post Will AI in martech make buyer experiences better or worse? How do you know you’re at the peak of a Hype Cycle? When means outweigh ends.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Balancing storytelling, culture, martech and AI for long-term profitability

Martech

Brain scans show that hearing vivid sensory details activates the same regions that would light up if actually experiencing the event first-hand. ” Dig deeper: The marketing ROI problem has its roots in marketing culture Martech and AI We are blessed with ever-expanding, eye-poppingly effective technology. Processing.

article thumbnail

The one presentation about martech for 2025 — and the AI madness around it — you won’t want to miss

Chief Martech

Frans Riemersma and I have been deep in research on what’s happening in martech for the year ahead — a big part of which has been sorting through much fact vs. fiction with generative AI. What’s the deal with existing martech platforms vs. new, AI-native products popping up like wildflowers? Thank you!)

article thumbnail

Why your marketing strategy should still be cookie-less despite Google’s shift

Martech

One way to do that is to diversify and expand your consumer data collection points, which more than makes up for the loss of customers who opt out of cookies. Or what about a pop-up experience at a festival or conference? Is it a new tool or template that makes the lives of professionals easier? Processing.

article thumbnail

IAB finalizes retail media networks standards for in-store

Martech

The standards were originally introduced and opened up for public comment in September at the IAB Connected Commerce Summit. The IAB standards break up the store geography into five main regions or zones. Email: Business email address Sign me up! Dig deeper: Retail media networks: What you need to know Store zones. Processing.

article thumbnail

Privacy is the new currency in digital marketing

Martech

As third-party cookies usage fades into digital marketing history, marketers face more than a technical shake-up. Done right, that shift isn’t just about keeping up — it’s a long-term strategic edge. Rise of first-party and zero-party data With third-party data drying up, brands are turning to intentional alternatives.