Buying martech: what you love, what you hate, and who you trust (or not)
Chief Martech
SEPTEMBER 14, 2024
If you’re reading this blog, it’s a safe bet that you’ve been involved in buying — or selling — martech software. Probably quite a bit of martech software. Also good advice for martech vendors: don’t short-change customer success or customer delight. It’s a powerful marketing channel.)
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