article thumbnail

How to balance ROAS, brand safety and suitability in social media advertising

Martech

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness.

Media 129
article thumbnail

Everything We Published on AI This Year

Basis

of agency leaders believing that AI will be the most influential trend to shape digital advertising in the next 10 years, and more than 90% of marketers and advertisers saying they use generative AI as part of their digital marketing efforts, the technology has already reshaped advertisers approach to their work.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The impact of martech on company value

Martech

This million-dollar question plagues marketers, martech managers and C-suite executives alike. As the marketing technology landscape expands , martech managers will find themselves in a vulnerable position when faced with potential budget cuts. Email marketing solutions are required but should not be overutilized.

MarTech 117
article thumbnail

The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

As marketing budgets face increased scrutiny and external platforms become more volatile, chief marketing officers are re-evaluating their channel strategies. This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation.

Media 59
article thumbnail

LHF Restrictions Call for Supersized Creativity on Media Plans

VideoWeek

And while many brands will showcase reformulated products that no longer fall under the scope of the regulation (PepsiCo for example has changed the Doritos recipe to make them compliant), others will shift their marketing strategies to focus on brand advertising.

Media 52
article thumbnail

Let’s talk about tariffs: How marketers can brace for the looming future

illumin

Amidst all the events surrounding tariffs, marketers are bracing for their impact on ad spend. Heres how advertisers can get ahead of the curve. They also expect those budget contractions to happen peak mid-year, with about 45% of advertisers planning to reduce overall ad spend. This shouldnt come as a surprise to many.

article thumbnail

Why Mobile Game Developers Are Betting on Brand Ads

PubMatic

Native, in particular, is the primary ad type for e-commerce and social advertisers – two verticals now expanding their media strategies beyond closed platforms. Brand advertisers are no longer questioning the value of mobile gamers; theyre prioritizing them. These formats remain underused.