Martech

JUNE 8, 2022

Those changes, paired with new state-by-state legislation for consumer privacy, force advertisers to rethink almost everything they know about digital marketing. So, what do all these changes mean to you, the marketer? Get the daily newsletter digital marketers rely on. What do these changes mean to you?

Audience 114

Audience Cookies Retargeting Marketing 114

VideoWeek

JANUARY 10, 2023

A filing with the European Commission shows that European telcos Deutsche Telekom, Orange, Telefónica and Vodafone are planning to launch a new ad tech joint venture, which will operate a privacy-led ad ID solution based on their own first-party data sets. This new JV will hope to fill this gap in the market.

Advertising 69

Advertising Ad Tech Retargeting Cookies 69

Digiday

APRIL 27, 2023

It’s no secret and no surprise that Apple’s privacy changes have had a major impact on digital advertising. Apple’s changes have been a “very bright light” on non-consented data use, said Gartner analyst Eric Schmidt, but declining match rates and weakening retargeting have also highlighted broader issues around measurement.

Ad Tech 50

Ad Tech Retargeting Finance Ad Inventory 50

Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. Google announced banning cross-device tracking on Android and the introduction of Privacy Sandbox for Android devices within the next two years. Data Privacy Updates. Privacy Sandbox for Android.

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VideoWeek

FEBRUARY 13, 2023

It added that the JV will offer “a platform to support brands and publishers’ digital marketing and advertising activities in France, Germany, Italy, Spain and the UK.” The “privacy-by-design” platform requires opt-in consent by the consumer to activate brand advertising, according to the companies.

Advertising 104

Advertising Ad Tech GDPR Retargeting 104

Monetize More

DECEMBER 28, 2022

That is exactly what the Display Lumascape wanted to accomplish for publishers, marketers, and other parties involved in the ad tech space. Although most people know what an agency is, an agency is a company that creates, places, and buys media on behalf of the Marketer. The Display Lumascape is also known as the Luma Landscape.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Smart-Hub

DECEMBER 8, 2023

SmartHub, for instance, has an integrated technology stack for targeting and retargeting that protects user privacy and does not rely on 3rd party data. And, of course, such market demand has its obvious advantages. The only question is how to achieve this without violating updated data policies.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Smart-Hub

MARCH 14, 2022

The increasing demand for user privacy is influencing a major industry shift as stakeholders are forced to reinvent their data collection practices. What are cookies, and what is the connection between cookies and privacy concerns. Recently, we have seen many cookieless browsers spring up as a response to user-privacy concerns.

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

Clearcode

MARCH 15, 2023

In the last few years, Internauts have gained serious protection of their privacy. That’s why marketers, advertisers, and agencies have started to invest in different data strategies to continue offering personalized advertising without relying on third-party data, which has been the standard approach in programmatic advertising.

GDPR 52

GDPR Audience Cookies eCommerce 52

Single Grain

APRIL 8, 2021

In this article, I will discuss the changes that Apple made in its newest iOS release and what steps you can take as a business owner or marketer to support advertising on different mobile ad platforms. The major highlight of the iOS 14 update is how it handles user privacy and data use. Let's start! What Is the iOS 14 Release?

Conversion 52

Conversion Mobile Ads Ad network SEO 52

Lemonads

SEPTEMBER 21, 2020

Delve into our Top 10 best landing page builder platforms for affiliate marketers article to peek and pick the right platform that fits your needs to create an outstanding professional landing page to boost your conversions! Then, pass lead metadata down to your CRM or marketing automation system!

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Lemonads

OCTOBER 14, 2020

Our Instapage Review is a tailor-made article to deliver the best information you could ever find on Instapage and see if they are the right landing page builder for your online marketing and campaigns promotion ! Instapage lets you create a personalized post-click experience in minutes.

Conversion 52

Conversion A/B Testing CPA GDPR 52

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey.

Marketing 122

Marketing Machine Learning Audience MarTech 122

VideoWeek

SEPTEMBER 23, 2022

“This is why we are ‘testing the market’,” said Rabe. On connected TV channels, Teads says it will enable creative optimisation and interactive features, as well as frequency capping and retargeting which will work across all channels. Meta Sued for Violating Apple’s Privacy Rules.

eCommerce 59

eCommerce Media Ad Tech Entertainment 59

Single Grain

NOVEMBER 8, 2019

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. How much easier (and more profitable) would your life as a marketer be? So hard that most brands and marketers are lost when it comes to choosing the right kind of content. What Is a Content Marketing Funnel?

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Marketing Conversion Audience Media 112