Single Grain

APRIL 27, 2025

If your conversion rates are low or youre simply spending too much on advertising, it may be time to review your ad spending. With rising acquisition costs and increasing competition across channels, marketers must focus on maximizing the return on every dollar spent. The global digital advertising market is growing at 14.7%

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

Martech

MARCH 4, 2022

Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. Does the vendor seem to un that derstand our business and our marketing needs? What type of machine learning and/or artificial intelligence does the tool use? Are you GDPR and CCPA compliant?

Machine Learning 98

Machine Learning GDPR Search Advertising MarTech 98

Martech

JANUARY 12, 2022

“As marketers, we need to be thinking about what the channels look like today and what the channels are going to look like in the future.”. Here are some effective ways marketers can leverage personalization in their customer messaging efforts. How to manage customer experience disconnects in your marketing campaigns.

Conversion 130

Conversion Machine Learning Communications Call for Action 130

Martech

AUGUST 30, 2022

Marketers are especially focused on the latter stages of the journey, with an eye toward fostering relationships that yield recurring revenue. Yet, few marketers are successfully satisfying customers in all phases of their relationship. This allows marketers to explore the customer journey using data. What it is.

Machine Learning 113

Machine Learning Retail MarTech Search Advertising 113

Martech Series

AUGUST 9, 2022

a leading provider of digital performance advertising solutions,today announced a multi-year agreement to support Seekr’s media strategy, revenue and advertising operations across its global search advertising platform and vertical content sponsorships.

Machine Learning 87

Machine Learning Finance Audience Search Advertising 87

Martech

JANUARY 20, 2022

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. Generate milestones for your customer journey. Source: Tom Hannigan.

MarTech 133

MarTech Machine Learning Communications Marketing 133

Basis

DECEMBER 16, 2022

In the world of digital media, there are many different channels and tactics available to advertisers today. Two of the most commonly used channels are programmatic display advertising and paid search advertising. Paid Search vs. Display Advertising. Paid Search and Machine Learning.

Display Advertising 52

Display Advertising Machine Learning Advertising Search Advertising 52

Single Grain

MAY 1, 2023

However, Roomify’s Amazon page is up against other better-known competitors that generate traffic from Millennials and Gen Zs, which make up most of their market share. The Challenge: Create an Advertising Plan That Fits Their Budget Even though Roomify is rapidly growing, they’re still in the start-up phase.

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Advertising Machine Learning Pharmaceuticals Conversion 88

Adtelligent

JULY 19, 2022

Search advertising. Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Digiday

JANUARY 1, 2023

This year, 2023, might offer the murkiest start to a year in recent memory — it’s simply unclear where the brand marketing ecosystem (and all its participants) will end up financially, even though we know it’s not starting from a great place. And we see this in the consolidation reviews that are going on — the desire to reduce complexity.

Media 72

Media Agency Retail Machine Learning 72

Single Grain

AUGUST 3, 2023

While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

JULY 19, 2023

As any savvy marketer knows, the social media landscape is constantly changing. The advertising tactics you used in previous years may not generate the same level of leads and conversions today. Because of that, more advertisers are investing in Instagram ads. How can brands use search advertising on social media?

Media 73

Media Advertising A/B Testing Education 73

Single Grain

APRIL 21, 2023

From improved campaign performance to cost savings, outsourcing PPC can be a game-changer for your digital marketing strategy. Dive Deeper: 7 PPC Audit Tools to Optimize Your Ad Performance Across all Platforms 2) Cutting Edge Solutions and Tools from PPC Experts The world of digital marketing rarely stands still.

Machine Learning 52

Machine Learning Agency ROI A/B Testing 52

InMobi

NOVEMBER 2, 2021

Before InMobi, Devika was with Group M where she led the Experiential Marketing business unit at Mindshare. She has spent over a decade and a half helping brands develop purposeful communication with their consumers in the experiential marketing industry. He also uses the art form to get a better sense of timing his communication.

Entertainment 52

Entertainment Search Advertising Machine Learning Communications 52

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. of global advertising efforts.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

JUNE 19, 2023

This is where you will choose the type of advertising you want and the goals you want to achieve. Work With Us 5) Supports a Content Marketing Strategy You can easily combine paid and organic strategies to improve your marketing performance. There are also different controls for Google’s various advertising products.

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

Single Grain

SEPTEMBER 3, 2019

Content marketing. According to HubSpot’s State of Inbound Marketing study, simply increasing the amount of content you produce leads to greater customer acquisition: 55% of marketers say blog content creation is their top marketing priority. Content marketing gets 3X more leads than paid search advertising.

Marketing 106

Marketing SEO Banner Audience 106

Basis

FEBRUARY 28, 2025

Key updates include added controls for guiding AI in campaigns, enhanced search reporting, and new segmentation options for asset group reporting. THE CONTEXT: So many of last years Performance Max updates favored Googles AI and machine learning over advertiser oversight. and 3.3% , if not as much as 4.8%.

Social Advertising 92

Social Advertising Advertising Conversion Media 92