Martech

OCTOBER 24, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4 (GA4). There are links to all the articles at the end of the post. In the last post we discussed the GA4 Setup Assistant in Universal Analytics.

Conversion 124

Conversion MarTech Marketing 124

Monetize More

APRIL 5, 2023

Identify why your AdSense account got disabled for invalid traffic If you are going to appeal correctly and protect your account in the future, it’s best to understand the AdSense program policies. Invalid traffic -Invalid traffic is a catch-all term for the many different types of ad fraud that can happen.

Ad network 98

Ad network Machine Learning Native Advertising Affiliates 98

Martech

DECEMBER 19, 2023

1, Google removed accounts people created over two years ago but never used. As Gmail is a Google product, Gmail accounts will be swept up in the deletion process. Then I’ll suggest how marketers should — and should not — respond to Google’s move or try to re-engage subscribers. I was wrong.

MarTech 117

MarTech eCommerce Marketing Conversion 117

Martech

SEPTEMBER 27, 2023

Google Shopping Ads are a powerful platform for increasing your sales. With Black Friday fast approaching, implementing the latest tactics is crucial to ensure your ad spend is invested wisely amid rising costs per click. The below five optimizations are critical and we strongly suggest they are reviewerd and implemented ASAP.

CPC 112

CPC ROI Click Through Rate eCommerce 112

The Ad Tech Blog

JANUARY 31, 2024

The need for ad fraud detection techniques has never been more important – especially during this AI bubble. Ad fraud is costing companies billions. You might not lose as much, but I don’t think you will be happy that a bot is clicking your ads, eating your budget away. Each major channel (Google, LinkedIn, X, etc.)

GDPR 130

GDPR Ad Tech Retail ROI 130

Automatad Inc.

MAY 9, 2023

Share Tweet Share Google Ad Exchange, also known as ‘Google AdX’, is an ad exchange from Google that’s been serving both sides of the ecosystem — publishers and media buyers since 2009. Without any further ado, we’ve compiled resources on Google Ad Exchange to answer all your questions.

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Ad Exchange Header Bidding Impressions Ad Inventory 52

Ad Ops Hero

MARCH 25, 2023

[link] Google recently announced it is sunsetting Universal Analytics in June of 2023. This means if you’ve been holding out on switching to Google Analytics 4, your time is almost up. Content Marketing - our team creates epic content that will get shared, get links, and attract traffic. What can you expect?

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Audience SEO Machine Learning GDPR 64

Martech

JULY 19, 2023

Payments and Subscriptions releases Better understand customer conversion and engagement to get a more complete view of the buyer’s journey now that Google Analytics accounts show data from the HubSpot payments checkout page. Watch videos about Content Assistant features in Marketing Hub , Sales Hub , and Service Hub.

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CPA Viewability Conversion Banner 98

Martech

AUGUST 22, 2022

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. It’s more dynamic than Comparisons and Exploration.

A/B Testing 108

A/B Testing Audience MarTech Marketing 108

Monetize More

APRIL 19, 2023

With so many ad networks out there, it can be challenging to decide which one is the best fit for your publishing business. In this article, we’ll compare three of the top ad networks on the market today: Mediavine, AdSense, and MonetizeMore. Looking to monetize your website or blog?

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Header Bidding Ad Inventory Ad network Ad Server 52

Martech

DECEMBER 7, 2021

The feature, Cloud Connect, is a freemium offering linking to Google Big Query, Amazon Redshift, Microsoft Azure, and Snowflake. It will allow them to activate advertising segments across many platforms, including Google Ads, LinkedIn Ads, and Amazon Ads. Learn more here.

Ad Targeting 104

Ad Targeting Ad network Cookies Audience 104

Monetize More

JANUARY 16, 2023

But it’s important to note that these bots can wreck publishers’ AdSense accounts when undetected. This includes tasks such as harvesting content, scraping data, capture analytics, etc. Click Bots Click bots are the kind that fraudulently clicks on ads, causing website analytics to be skewed.

SEO 98

SEO Machine Learning Ad network Audience 98

Monetize More

DECEMBER 29, 2022

Video content has already become an integral element of our everyday lives, accounting for up to 70% of internet traffic. With fewer advertisements and less money spent on each ad, digital media companies must do everything possible to maximize the revenue-generating potential of their assets. Step 1: Get Your Ingredients Together.

Video Ads 97

Video Ads Pop-Up Conversion Rate Affiliates 97

Automatad Inc.

NOVEMBER 30, 2023

AdSense arbitrage is a process where website owners buy traffic via ads from different sources and then monetize it by showing AdSense ads on their websites. You can purchase traffic from sources like social media platforms, search engines, or ad networks and then redirect it to your website. Ok now… What is Adtech Arbitrage?

CPC 52

CPC Non-Profit Native Advertising SEO 52

Martech

JUNE 22, 2023

Let’s start with the basics — adding a new contact. Instead, they’ll use a simple prompt like this… In three months of alpha, HubSpot has also added prompt templates that trigger actions based on common to-do’s, so you can now choose from a favorites list like this. Google Workspace Labs and Microsoft Co-pilot).

Marketing 117

Marketing MarTech 117

Fuel Lines

NOVEMBER 8, 2013

Your ad agency’s blog should be a central component of your social media strategy for new business. Get in the habit of checking your blogs’ analytics frequently. Consistently repurpose content to your social media accounts such as Twitter, Facebook, LinkedIn and Google Plus using Hootesuite Pro.

SEO 274

SEO Agency Audience Media 274

Fuel Lines

FEBRUARY 8, 2013

Key social network integrations include Facebook, Twitter, LinkedIn, and Google+, plus a suite of social content apps for YouTube, Flickr, Instagram, Yammer, Tumblr and more. Measurement: You will be able to measure your efforts using over 40 social analytics modules to build and share custom reports.

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Agency Media Retail Conversion 275

AdvertiseMint

SEPTEMBER 28, 2023

An Instagram audit thoroughly examines and evaluates an Instagram account’s performance, content strategy, and overall presence on the platform. How To Perform an Instagram Audit A good Instagram audit goes beyond the surface and delves into the intricacies of your social media accounts. Clicks: the number of clicks on your ads.

Click Through Rate 52

Click Through Rate Audience CPC Impressions 52

Paleo AdTech

DECEMBER 10, 2023

Wes was the co-founder with Jon Vein of the marketing and media analytics platform MarketShare, founded in 2006 and sold to Neustar in 2015 for a reported $450 million. use Google] why do I need to invest in my brand anymore?” Others were Abakus, the CDP Amperity and the analytics tool Custora.) Who are they?

Cookies 52

Cookies Healthcare Ad Tech Media 52

Monetize More

MARCH 21, 2023

If left unchecked, fake traffic can cause publishers to lose their ad accounts and experience many unpleasant issues in their business. Advertisers often use this type of activity to create a false sense of engagement with their content or to manipulate website analytics. They accounted for 20.1% It accounted for 13.6%

Machine Learning 52

Machine Learning Advertising Marketing Agency 52

Monetize More

JANUARY 11, 2023

Do a quick Google search for “AdSense safe traffic,” and you’ll see many different, often questionable, search listings. More traffic often equates to more ad revenue, or at least that’s the way most publishers see it. If lucky, you might only receive a revenue clawback and not get paid for the ad revenue you supposedly earned.

Machine Learning 52

Machine Learning Impressions Audience Advertising 52

Spoton Digital Media

NOVEMBER 13, 2020

Marketing is an uncertain science that requires testing, review, and optimization to improve its effectiveness -- which is why marketing analytics are so important to review, interpret and use to make adjustments to your strategy, messaging, and tactics. What Are Marketing Analytics? Plan your marketing analytics around your KPIs.

Marketing 59

Marketing SEO Click Through Rate Conversion 59

Monetize More

JANUARY 16, 2023

But it’s important to note that these bots can wreck publishers’ AdSense accounts when undetected. This includes tasks such as harvesting content, scraping data, capture analytics, etc. Click bots are the kind that fraudulently clicks on ads, causing website analytics to be skewed. Is bot traffic bad or good?

SEO 52

SEO Machine Learning Ad network Audience 52

Fuel Lines

JUNE 12, 2013

The most used SEO tool was Google Analytics 42%. Click on the following link to download a copy of, “New Business Tools: The Definitive Guide” More information about Mirren can be accessed at www.mirren.org or by contacting Brent Hodgins at brent.hodgins@mirren.com.

Agency 278

Agency SEO Media Marketing 278

TechCrunch Ads

AUGUST 5, 2022

.” “This expands our 3rd-Party Tracker Loading Protection , which blocks identified tracking scripts from Facebook, Google, and other companies from loading on third-party websites, to now include third-party Microsoft tracking scripts. app-fnsp-matomo-analytics-prod.azurewebsites.net. adnxs-simple.com. adsymptotic.com.

Ad Click 104

Ad Click Cookies Conversion Advertising 104

Martech

SEPTEMBER 28, 2021

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Google has announced plans to phase out third-party cookies in its Chrome browser in late-2023.

Cookies 119

Cookies GDPR Mobile Ads Ad Tech 119

Digiday

OCTOBER 30, 2022

Three years ago, publisher analytics firm Chartbeat saw news aggregators becoming the fastest growing traffic referral source. The aggregators driving the most traffic are Apple News, which generally accounts for 35-40% of the traffic share, according to Chartbeat, followed by Google News at roughly 12-14% and SmartNews at 2-3.5%.

Audience 73

Audience Media Marketing 73

Paleo AdTech

JANUARY 17, 2023

Wes was the co-founder with Jon Vein of the marketing and media analytics platform MarketShare Partners, founded in 2006 and sold to Neustar in 2015 for a reported $450 million. use Google] why do I need to invest in my brand anymore?” Others were Abakus, the CDP Amperity and the analytics tool Custora.) Who are they?

Cookies 52

Cookies Healthcare Ad Tech Media 52

Monetize More

MARCH 10, 2023

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting. for 104,752 ad impressions.

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

Digital Remedy

APRIL 21, 2023

In recent years, QR code ads have been getting lots of buzz in marketing circles—with most conversations centering around using them in performance TV campaigns to drive outcomes. So, what are QR code ads, and what’s the best way to use them in your digital advertising campaign?

Conversion 52

Conversion Education Conversion Rate Manufacturing 52

Monetize More

SEPTEMBER 1, 2022

Did you know that global ad spend is predicted to cross half a billion dollars this year? Publishers need to keep up with the latest programmatic trends & work on growing their pageviews to scale their ad impressions. This blog post breaks down everything you need to know about Google AdSense Arbitrage. How does it work?

CPC 52

CPC Click Through Rate Impressions Ad Inventory 52

AdvertiseMint

NOVEMBER 21, 2023

Have you ever wondered how brands serve up eerily precise ads and recommendations just for you? Or generate thousands of ad variations to boost performance? Use machine learning technology to optimize ad targeting and budgets. Generate many ad variations or social posts to improve results. Set it and forget it!

Machine Learning 52

Machine Learning Marketing Audience Conversion 52

AdvertiseMint

JANUARY 21, 2024

See it as a smart helper doing the hard stuff for you – like emails, posts, ad management, lead tagging, workflows, and more. Reporting & Analytics – Customizable dashboards, campaign performance, and multi-channel marketing data in one spot. Other martech tools – Forms, chat, analytics.

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

Monetize More

MAY 9, 2023

So you’ve created your website and started running ads on it to earn some extra cash. But how do you optimize your ads for the most returns, and protect your website from invalid activity? Increase Page Views & Ad Revenue Through Organic Traffic Maximizing ad revenue doesn’t have to be difficult.

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

InMobi

JULY 22, 2014

A key change in the mobile ad attribution space is about to occur very soon. Post August 1st, Google’s Advertising ID (AID) will be used for attribution on all Android devices. For Android Advertisers on Google Play using InMobi Analytics: Please download our latest SDK (Version 4.4.2) from here or our website.

Advertising 52

Advertising Ad Click Mobile Ads 52

Monetize More

MARCH 10, 2023

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting. for 104,752 ad impressions.

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

Digiday

JANUARY 17, 2023

Twitter referral traffic to a dozen major publishers’ websites declined, on average, by 12% in December 2022 compared to November 2022, according to an analysis by Similarweb, a data analytics company that monitors web traffic. Todd Blackmon, who oversees Automattic’s global marketing agency partnerships — which acquired Parse.ly

Audience 79

Audience Media Advertising Agency 79